{"id":35982,"date":"2019-09-19T11:10:19","date_gmt":"2019-09-19T11:10:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/esprit-reduction-des-couts-ca-et-benefice-en-baisse\/"},"modified":"2019-09-19T11:10:19","modified_gmt":"2019-09-19T11:10:19","slug":"esprit-reduction-des-couts-ca-et-benefice-en-baisse","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/esprit-reduction-des-couts-ca-et-benefice-en-baisse\/","title":{"rendered":"Esprit : r\u00e9duction des co\u00fbts, CA et b\u00e9n\u00e9fice en baisse"},"content":{"rendered":"

Esprit<\/strong> continue de d\u00e9cliner : durant l\u2019exercice \u00e9coul\u00e9 tant le chiffre d\u2019affaires que le b\u00e9n\u00e9fice ont recul\u00e9. N\u00e9anmoins le groupe de mode dit constater des signes de redressement gr\u00e2ce aux restructurations et aux fermetures de magasins.<\/p>\n

<\/p>\n

\nFermetures et d\u00e9pr\u00e9ciations<\/h2>\n

Au cours de l\u2019exercice comptable \u00e9coul\u00e9 Esprit a vu son chiffre d\u2019affaires chuter de 12,9% \u00e0 12.932 millions de dollars de Hong Kong (pr\u00e8s de 1,5 milliard d\u2019euros). Cette baisse serait due aux fermetures de magasins : la surface de vente totale a diminu\u00e9 de pas moins de 14,3% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n

\nDurant l\u2019exercice comptable clos le 30 juin, la marge b\u00e9n\u00e9ficiaire brut a recul\u00e9 de 1,1% \u00e0 50,3%, principalement en raison de la diminution des stocks. Le b\u00e9n\u00e9fice net s\u2019est \u00e9tabli \u00e0 2.144 millions de dollars de Hong Kong (247,5 millions d\u2019euros), suite \u00e0 des d\u00e9pr\u00e9ciations exceptionnelles et aux co\u00fbts de restructuration. Ces co\u00fbts non-r\u00e9currents se sont \u00e9lev\u00e9s \u00e0 1.493 millions de dollars de Hong Kong (172,3 millions d\u2019euros).<\/p>\n

\n\u00ab Une structure de co\u00fbts nettement plus saine \u00bb<\/h2>\n

La liquidation des stocks et des magasins peu performants s\u2019inscrit dans le cadre du plan strat\u00e9gique du groupe, lanc\u00e9 en novembre 2018. Esprit s\u2019\u00e9tait alors fix\u00e9 pour objectif de g\u00e9n\u00e9rer deux milliards de dollars de Hong Kong d\u2019\u00e9conomies end\u00e9ans les deux ans\u00a0 et d\u2019am\u00e9liorer la marge b\u00e9n\u00e9ficiaire de 3 \u00e0 5 points de pourcentage end\u00e9ans les trois ans.<\/p>\n

\nDepuis la mise en \u0153uvre du plan strat\u00e9gique une am\u00e9lioration consid\u00e9rable est perceptible,<\/a> se f\u00e9licite le CEO Anders Kristiansen. Aujourd\u2019hui Esprit a une structure de co\u00fbts nettement plus saine, ajoute le CFO Thomas Tang.<\/p>\n

\nLes co\u00fbts op\u00e9rationnels ont en effet diminu\u00e9 de 16,6% gr\u00e2ce aux \u00e9conomies r\u00e9alis\u00e9es au niveau du personnel, des magasins et du marketing. De plus, la baisse du chiffre d\u2019affaires diminue de trimestre en trimestre. Il est donc question d\u2019une \u00e9volution positive des chiffres de vente. En outre la baisse du b\u00e9n\u00e9fice brut s\u2019est r\u00e9duite au deuxi\u00e8me semestre, \u00e9tant donn\u00e9 que l\u2019enseigne a accord\u00e9 moins de r\u00e9ductions et de diminutions de prix.<\/p>\n

\nChute du wholesale au Benelux<\/h2>\n

Le Benelux n\u2019est pas \u00e9pargn\u00e9 : Esprit y a vu son chiffre d\u2019affaires reculer de 14,6% \u00e0 190 millions d\u2019euros. Dans les magasins en gestion propre le chiffre d\u2019affaires a diminu\u00e9 de 11,1%, tandis que le wholesale a chut\u00e9 de 28%, tirant ainsi vers le bas le chiffre d\u2019affaires wholesale global du groupe.<\/p>\n

\nA la fin de l\u2019exercice comptable Esprit comptait 24 magasins en gestion propre aux Pays-Bas et 21 en Belgique. R\u00e9cemment on apprenait qu\u2019aux Pays-Bas cinq magasins franchis\u00e9s fermaient leurs portes en raison de la faillite d\u2019un franchis\u00e9. En Belgique l\u2019enseigne a ferm\u00e9 deux magasins, d\u2019o\u00f9 une baisse de la surface de vente de 12%. Sur base comparable le chiffre d\u2019affaires belge a recul\u00e9 de 4,4%.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Esprit continue de d\u00e9cliner : durant l\u2019exercice \u00e9coul\u00e9 tant le chiffre d\u2019affaires que le b\u00e9n\u00e9fice ont recul\u00e9. N\u00e9anmoins le groupe de mode dit constater des signes de redressement gr\u00e2ce aux restructurations et aux fermetures de magasins. Fermetures et d\u00e9pr\u00e9ciations Au cours de l\u2019exercice comptable \u00e9coul\u00e9 Esprit a vu son chiffre d\u2019affaires chuter de 12,9% \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":35979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-35982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nEsprit : r\u00e9duction des co\u00fbts, CA et b\u00e9n\u00e9fice en baisse - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Esprit continue de d\u00e9cliner : durant l\u2019exercice \u00e9coul\u00e9 tant le chiffre d\u2019affaires que le b\u00e9n\u00e9fice ont recul\u00e9. N\u00e9anmoins le groupe de mode dit constater des signes de redressement gr\u00e2ce aux restructurations et aux fermetures de magasins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/esprit-reduction-des-couts-ca-et-benefice-en-baisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esprit : r\u00e9duction des co\u00fbts, CA et b\u00e9n\u00e9fice en baisse - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Esprit continue de d\u00e9cliner : durant l\u2019exercice \u00e9coul\u00e9 tant le chiffre d\u2019affaires que le b\u00e9n\u00e9fice ont recul\u00e9. 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