{"id":36022,"date":"2019-09-20T16:03:18","date_gmt":"2019-09-20T16:03:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/dix-nouveaux-magasins-et-parc-dattractions-arrivent-a-docks-bruxsel-2\/"},"modified":"2019-09-20T16:03:18","modified_gmt":"2019-09-20T16:03:18","slug":"dix-nouveaux-magasins-et-parc-dattractions-arrivent-a-docks-bruxsel-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/dix-nouveaux-magasins-et-parc-dattractions-arrivent-a-docks-bruxsel-2\/","title":{"rendered":"Dix nouveaux magasins et parc d\u2019attractions arrivent \u00e0 Docks Bruxsel"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Docks Bruxsel\u00a0<\/strong>f\u00eatera son troisi\u00e8me anniversaire en octobre. Avec dix nouveaux locataires et davantage d\u2019activit\u00e9s \u00ab\u2009ludo-\u00e9ducatives\u2009\u00bb, un nouveau chapitre devrait s\u2019ouvrir pour le centre commercial.\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Carrefour remplace Match<\/span><\/h2>\n<p><span style=\"background-color:white\">Apr\u00e8s les\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/les-retailers-fuient-docks-bruxsel\" target=\"_blank\" rel=\"noopener\">propos n\u00e9gatifs<\/a>\u00a0tenus \u00e0 l\u2019\u00e9gard du centre commercial, Docks Bruxsel qui n\u2019a jusqu\u2019\u00e0 pr\u00e9sent pas \u00e9t\u00e9 \u00e0 la hauteur des attentes d\u00e9sire apporter un souffle nouveau au centre commercial pour son troisi\u00e8me anniversaire en octobre. Outre les cinq premi\u00e8res enseignes d\u00e9j\u00e0 annonc\u00e9es\u00a0dont <strong>Hema<\/strong>,\u00a0<strong>Holland &amp; Barrett<\/strong>, <strong>Jack &amp; Jones,<\/strong> 10 autres nouveaux magasins ouvriront \u00e9galement leurs portes, d\u00e9clare Matthias Blot, directeur du centre commercial Docks Bruxsel.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\"><strong>Carrefour\u00a0<\/strong>remplace\u00a0<strong>Match\u00a0<\/strong>comme cha\u00eene de supermarch\u00e9s dans le centre commercial, bien qu\u2019il y occupera un espace plus petit. <strong>Media Market<\/strong> d\u00e9m\u00e9nage dans les locaux de <strong>Match<\/strong> qui, selon Matthias Blot, trouvera davantage sa place parmi les autres enseignes sp\u00e9cialis\u00e9es dans la technologie et les t\u00e9l\u00e9communications, comme\u00a0<strong>Orange\u00a0<\/strong>et\u00a0<strong>Samsung<\/strong>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Activit\u00e9s \u00ab\u2009ludo-\u00e9ducatives\u2009\u00bb et \u00e9l\u00e9phants<\/span><\/h2>\n<p><span style=\"background-color:white\">Aucune fonction n\u2019a encore \u00e9t\u00e9 attribu\u00e9e aux deux ou trois locaux encore vides. Docks veut installer une attraction et non un autre d\u00e9taillant dans les locaux actuels de Media Market. Des n\u00e9gociations avanc\u00e9es seraient en cours avec un exploitant de parc d\u2019attractions. L\u2019objectif du centre commercial est de mettre davantage l\u2019accent sur les activit\u00e9s d\u00e9tentes, et en particulier sur le \u00ab\u2009ludo-\u00e9ducatif\u2009\u00bb\u00a0: un divertissement responsable sur le plan \u00e9ducatif.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Par exemple, Docks accueille en ce moment 28 statues d\u2019\u00e9l\u00e9phants de l\u2019exposition itin\u00e9rante, Elephant Parade, faisant partie d\u2019un projet pour la sauvegarde des \u00e9l\u00e9phants sauvages. L\u2019\u00e9quipe marketing souhaite lancer d\u2019autres initiatives similaires afin de renforcer l\u2019image durable et familiale du centre commercial.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Matthias Blot souligne que le cin\u00e9ma reste certainement. M\u00eame s\u2019il est possible que ce soit sans l\u2019exploitant du <strong>White Cinema<\/strong> avec qui Docks est impliqu\u00e9 dans un proc\u00e8s depuis mars. \u00ab\u2009Un cin\u00e9ma est indispensable\u2009\u00bb, d\u00e9clare le directeur de Docks. \u00ab\u2009Notre centre commercial ne ferme que lorsque le dernier client est sorti. Le centre commercial grouille d\u2019activit\u00e9 jour et nuit et c\u2019est ce que nous voulons encore renforcer. Cet \u00e9t\u00e9, des concerts ont, par exemple, \u00e9t\u00e9 organis\u00e9s dans la cour int\u00e9rieure.\u2009\u00bb\u00a0Bien que les \u00e9changes entre le shopping et le cin\u00e9ma soient encore limit\u00e9s, les visiteurs qui ne se rendent pas au cin\u00e9ma restent \u00e9galement en moyenne plus de deux heures.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Une offre plus inclusive<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon le directeur, de nombreuses familles font partie des visiteurs. C\u2019est pourquoi le centre commercial souhaite aujourd\u2019hui conserver un large assortiment pour satisfaire un public vari\u00e9. Selon le directeur de Docks, sur ses quelque 5,5 millions de visiteurs, le centre commercial accueille une majorit\u00e9 de francophones en semaine alors que le samedi, la moiti\u00e9 d\u2019entre eux sont n\u00e9erlandophones. La m\u00eame r\u00e9partition s\u2019applique aux visiteurs issus de Bruxelles et ceux <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/immobilier\/la-fr%C3%A9quentation-de-docks-bruxsel-en-hausse-de-88\" target=\"_blank\" rel=\"noopener\">habitant en p\u00e9riph\u00e9rie.<\/a><\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009La plus grande diff\u00e9rence avec le pass\u00e9 est, je pense, que nous sommes devenus plus inclusifs. Toutes les offres d\u2019un centre commercial doivent avoir une large base commerciale\u00a0: l\u2019offre haut de gamme est possible, mais elle doit plaire \u00e0 tout le monde.\u2009\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Matthias Blot nuance les propos concernant le nombre d\u00e9cevant de visiteurs. \u00ab\u2009Au cours des huit premiers mois de cette ann\u00e9e, le nombre de visiteurs a augment\u00e9 de 9\u00a0% alors que dans les autres centres commerciaux cette hausse n\u2019est que de 3\u00a0%. Nos retailers ont \u00e9galement vu leur chiffre d\u2019affaires augmenter en moyenne de 8\u00a0%.\u2009\u00bb\u00a0Ce qui semble d\u00e9j\u00e0 pas mal pour un centre commercial \u00e2g\u00e9 de trois ans seulement. De plus, selon le PDG, la rotation des locataires est assez moyenne.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">\u00ab\u2009Bien plus qu\u2019un centre commercial\u2009\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Docks se pr\u00e9sente lui-m\u00eame comme le prototype d\u2019un centre commercial moderne\u00a0: \u00ab\u2009C\u2019est un petit village au sein de la ville, il ne s\u2019agit pas uniquement d\u2019un centre commercial, mais bien d\u2019un centre vivant, o\u00f9 travaillent environ 1200 personnes. De nombreux centres commerciaux y travaillent aujourd\u2019hui, mais l\u2019architecture tout comme la structure doivent le permettre. Depuis le tout d\u00e9but, Docks poss\u00e8de un ADN riche et se soucie beaucoup de la durabilit\u00e9, de l\u2019\u00e9cologie et de la qualit\u00e9 de vie.\u2009\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00c0 l\u2019avenir, Docks souhaite d\u2019une part \u00e9toffer plus rapidement son offre globale (pas uniquement commerciale) et d\u2019autre part continuer \u00e0 s\u2019engager fi\u00e8rement sur la voie de la durabilit\u00e9 et surtout offrir des exp\u00e9riences ainsi que des souvenirs de valeur. \u00ab\u2009Nous avons vraiment trouv\u00e9 notre place ici et le quartier va encore \u00e9voluer. Il existe de nombreux centres commerciaux \u00e0 Bruxelles, mais beaucoup sont d\u00e9pass\u00e9s et les consommateurs en changent tr\u00e8s rapidement. Il y aura toujours de la place pour ceux qui peuvent combler les attentes du consommateur moderne.\u2009\u00bb<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Docks Bruxsel\u00a0f\u00eatera son troisi\u00e8me anniversaire en octobre. Avec dix nouveaux locataires et davantage d\u2019activit\u00e9s \u00ab\u2009ludo-\u00e9ducatives\u2009\u00bb, un nouveau chapitre devrait s\u2019ouvrir pour le centre commercial.\u00a0 Carrefour remplace Match Apr\u00e8s les\u00a0propos n\u00e9gatifs\u00a0tenus \u00e0 l\u2019\u00e9gard du centre commercial, Docks Bruxsel qui n\u2019a jusqu\u2019\u00e0 pr\u00e9sent pas \u00e9t\u00e9 \u00e0 la hauteur des attentes d\u00e9sire apporter un souffle nouveau au centre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-36022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dix nouveaux magasins et parc d\u2019attractions arrivent \u00e0 Docks Bruxsel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Docks Bruxsel viert in oktober zijn derde verjaardag. 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