{"id":36061,"date":"2019-09-23T15:05:52","date_gmt":"2019-09-23T15:05:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/pourquoi-danone-mise-pleinement-sur-le-label-b-corp-2\/"},"modified":"2019-09-23T15:05:52","modified_gmt":"2019-09-23T15:05:52","slug":"pourquoi-danone-mise-pleinement-sur-le-label-b-corp-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-danone-mise-pleinement-sur-le-label-b-corp-2\/","title":{"rendered":"Pourquoi Danone mise pleinement sur le label B Corp"},"content":{"rendered":"<p>Ce lundi \u00e0 Amsterdam <strong>Danone <\/strong>Dairy Belgique s\u2019est vu attribuer le label B Corp, la certification ind\u00e9pendante la plus stricte et la plus compl\u00e8te au niveau des performances environnementales et soci\u00e9tales. Nous nous sommes entretenus avec le country manager Wim Bauwens, tr\u00e8s fier d\u2019avoir obtenu ce label.<\/p>\n<p><!--break--><\/p>\n<h2>Un trajet laborieux<\/h2>\n<p>\u00ab Le groupe Danone veut que d\u2019ici 2030 l\u2019ensemble de son business au niveau mondial obtienne la certification B Corp \u00bb, explique Bauwens. \u00ab A l\u2019heure actuelle vingt entit\u00e9s Danone dans le monde b\u00e9n\u00e9ficient d\u00e9j\u00e0 de cette certification. Elles repr\u00e9sentent plus de 30% du chiffre d\u2019affaires mondial du groupe. Aujourd\u2019hui Danone Belux et Danone Pays-Bas ont \u00e9galement obtenu le label. \u00bb<\/p>\n<p>\nPourquoi le groupe Danone a-t-il opt\u00e9 pour la certification B Corp ? \u00ab Il s\u2019agit, selon nous, du syst\u00e8me le plus complet et le plus strict. La certification couvre tous les aspects de l\u2019entreprenariat socialement responsable : l\u2019aspect social, l\u2019environnement, les collaborateurs \u2026 Ce fut un trajet laborieux, que nous avons entam\u00e9 il y a environ un an. Nous avons d\u00fb remplir un questionnaire tr\u00e8s d\u00e9taill\u00e9, concernant au moins 300 sujets. A chaque fois \u00a0il nous fallait d\u00e9montrer ce que nous faisions et pourquoi. C\u2019\u00e9tait tr\u00e8s intensif. Pour avoir droit \u00e0 une certification, une entreprise doit obtenir 80 points sur 300. Cela para\u00eet peu, mais il faut savoir\u00a0 que seuls 5% des entreprises parcourent le trajet avec succ\u00e8s. C\u2019est vous dire si les crit\u00e8res sont s\u00e9v\u00e8res. \u00bb Pour information : Danone Dairy Belgique a obtenu u score de 84,2 points.<\/p>\n<h2>\nPertinence soci\u00e9tale<\/h2>\n<p>L\u2019obtention du label n\u2019est certainement pas le point final, bien au contraire, ce n\u2019est que le d\u00e9but, souligne notre interlocuteur : \u00ab C\u2019est un jalon, qui marque ce que nous faisons d\u00e9j\u00e0 aujourd\u2019hui. A partir de ce point de rep\u00e8re, nous pouvons franchir de nouvelles \u00e9tapes et voir ce qui reste \u00e0 am\u00e9liorer. Depuis longtemps d\u00e9j\u00e0 Danone est convaincu qu\u2019il est possible et n\u00e9cessaire d\u2019allier la progression \u00e9conomique et sociale. Nous voulons rester pertinents au niveau social. Actuellement les\u00a0 consommateurs exigent des entreprises honn\u00eates et transparentes, qui se comportent correctement avec leurs collaborateurs. Nous esp\u00e9rons que d\u2019autres entreprises suivront notre exemple. Pour l\u2019instant seules onze entreprises en Belgique ont obtenu la certification. \u00bb Au niveau mondial plus de 3000 entreprises sont d\u00e9j\u00e0 certifi\u00e9es.<\/p>\n<p>\nA l\u2019heure actuelle le label B Corp n\u2019est pas encore tr\u00e8s connu aupr\u00e8s du grand public, mais Bauwens n\u2019y voit pas d\u2019inconv\u00e9nient\u00a0 : \u00ab\u00a0 Je pense que c\u2019est avant tout un signal envers nos propres collaborateurs. Mais est-ce \u00e9galement un argument \u00e0 l\u2019\u00e9gard du consommateur ? Cela me para\u00eet secondaire pour l\u2019instant. Nous voulons assumer notre responsabilit\u00e9 soci\u00e9tale. \u00bb<\/p>\n<h2>\nNutri-Score et cong\u00e9 de maternit\u00e9<\/h2>\n<p>Quelles sont les r\u00e9alisations dont Wim Bauwens est le plus fier ? \u00ab Le fait d\u2019avoir \u00e9t\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-lance-le-nutri-score-en-belgique\" target=\"_blank\" rel=\"noopener\">la premi\u00e8re entreprise alimentaire en Belgique \u00e0 opter 100% pour le Nutri-Score<\/a>, est une belle r\u00e9alisation selon moi. Aujourd\u2019hui 70% de nos r\u00e9f\u00e9rences affichent un Nutri-Score A ou B. Je suis tr\u00e8s fier \u00e9galement de notre engagement \u00e0 ne plus utiliser que des emballages circulaires d\u2019ici 2025. Autre\u00a0jolie initiative qui concerne\u00a0notre personnel cette fois, c&rsquo;est d&rsquo;avoir\u00a0prolong\u00e9 de 3 semaines le cong\u00e9 de maternit\u00e9 l\u00e9gal de 15 semaines, afin que les jeunes parents puissent pleinement profiter de cette p\u00e9riode importante. \u00bb<\/p>\n<p>\nB Corp se veut un mouvement mondial d\u2019entreprises qui visent un entreprenariat responsable et qui r\u00e9pondent aux plus hautes normes en mati\u00e8re de transparence et de responsabilit\u00e9. La certification a \u00e9t\u00e9 cr\u00e9\u00e9e en 2006 aux Etats-Unis par trois entrepreneurs de Philadelphie. Le label est attribu\u00e9 par l\u2019organisation ind\u00e9pendante B Lab.<\/p>\n<p>\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce lundi \u00e0 Amsterdam Danone Dairy Belgique s\u2019est vu attribuer le label B Corp, la certification ind\u00e9pendante la plus stricte et la plus compl\u00e8te au niveau des performances environnementales et soci\u00e9tales. Nous nous sommes entretenus avec le country manager Wim Bauwens, tr\u00e8s fier d\u2019avoir obtenu ce label. Un trajet laborieux \u00ab Le groupe Danone veut [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-36061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi Danone mise pleinement sur le label B Corp - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ce lundi \u00e0 Amsterdam Danone Dairy Belgique s\u2019est vu attribuer le label B Corp, la certification ind\u00e9pendante la plus stricte et la plus compl\u00e8te au niveau des performances environnementales et soci\u00e9tales. 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