{"id":36109,"date":"2019-09-25T10:36:39","date_gmt":"2019-09-25T10:36:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-depasse-toutes-les-attentes\/"},"modified":"2019-09-25T10:36:39","modified_gmt":"2019-09-25T10:36:39","slug":"nike-depasse-toutes-les-attentes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-toutes-les-attentes\/","title":{"rendered":"Nike d\u00e9passe toutes les attentes"},"content":{"rendered":"

Durant le trimestre \u00e9coul\u00e9 Nike<\/strong> a d\u00e9pass\u00e9 toutes les attentes : l\u2019\u00e9quipementier sportif am\u00e9ricain a r\u00e9alis\u00e9 d\u2019excellentes performances, en particulier en Chine. Du coup l\u2019action a atteint un niveau record \u00e0 la bourse.<\/p>\n

<\/p>\n

\nNike surprend les analystes<\/h2>\n

Durant le trimestre \u00e9coul\u00e9 \u2013 qui correspond au premier trimestre de son exercice d\u00e9cal\u00e9 2020 \u2013\u00a0Nike a g\u00e9n\u00e9r\u00e9 un b\u00e9n\u00e9fice de 0,86 dollar par action (pr\u00e8s de 0,80 euro par action), alors que les analystes tablaient sur 0,70 dollar. L\u2019ann\u00e9e auparavant le b\u00e9n\u00e9fice net s\u2019\u00e9levait \u00e0 0,67 dollar par action, soit 1,09 milliard de dollars (un milliard d\u2019euros) au total. Le b\u00e9n\u00e9fice net a donc progress\u00e9 de 25%.<\/p>\n

\nLe chiffre d\u2019affaires s\u2019est \u00e9tabli \u00e0 10,66 milliards de dollars (9,7 milliards d\u2019euros), en hausse de 7,2% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente et sup\u00e9rieur au chiffre d\u2019affaires attendu de 10,44 milliards de dollars (9,5 milliards d\u2019euros). Cette belle croissance s\u2019explique par l\u2019augmentation des ventes de chaussures (+11%), d\u2019\u00e9quipements sportifs (+11%) et de v\u00eatements (+9%). La marque de sneakers Converse a vu ses ventes progresser de 8%.<\/p>\n

\nLa Chine et les femmes<\/h2>\n

En Am\u00e9rique du Nord le chiffre d\u2019affaires a augment\u00e9 de 4%, mais la plus forte croissance est attribuable \u00e0 la Chine<\/a>, o\u00f9 le chiffre d\u2019affaires de Nike a fait un bond en avant de 27%. Malgr\u00e9 la guerre commerciale sino-am\u00e9ricaine l\u2019\u00e9quipementier sportif est parvenu \u00e0 y doubler sa pr\u00e9sence durant l\u2019ann\u00e9e \u00e9coul\u00e9e.<\/p>\n

\nBelles performances \u00e9galement de la division e-commerce :\u00a0 les ventes en ligne ont grimp\u00e9 de pas moins de 42%<\/a>, se f\u00e9licite le CEO Mark Parker dans entretien avec la cha\u00eene CNBC. En outre le segment f\u00e9minin, auquel Nike souhaite accorder davantage d\u2019attention, a connu une croissance \u00e0 deux chiffres. La marque a \u00e9galement su tirer profit de la rentr\u00e9e scolaire avec des ventes records de chaussures pour enfants.<\/p>\n

\nMeilleur contr\u00f4le sur les prix<\/h2>\n

Selon Parker, la croissance du b\u00e9n\u00e9fice provient avant tout de la hausse du chiffre d\u2019affaires combin\u00e9e \u00e0 l\u2019am\u00e9lioration de la marge brute. Celle-ci a augment\u00e9 de 150 points de base \u00e0 45,7%, \u00e9tant donn\u00e9 que Nike a vendu davantage de produits au prix plein. Plut\u00f4t que de passer via des grossistes ou outlets, la marque opte de plus en plus pour la vente directe, qui lui permet de mieux contr\u00f4ler les prix.<\/p>\n

\nLes investisseurs ont accueilli les chiffres de Nike avec enthousiasme : d\u2019embl\u00e9e l\u2019action a grimp\u00e9 de 5,5%, ce qui a r\u00e9sult\u00e9 en une cotation record apr\u00e8s bourse. Pour l\u2019exercice en cours les analystes tablent sur un chiffre d\u2019affaires de 42,09 milliards de dollars (38,2 milliards d\u2019euros) et un b\u00e9n\u00e9fice net situ\u00e9 entre 2,73 et 3 dollars (2,5 \u00e0 2,7 euros) par action. Le fabricant pour sa part pr\u00e9voit une croissance du chiffre d\u2019affaires comprise entre 5 et 9%.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Durant le trimestre \u00e9coul\u00e9 Nike a d\u00e9pass\u00e9 toutes les attentes : l\u2019\u00e9quipementier sportif am\u00e9ricain a r\u00e9alis\u00e9 d\u2019excellentes performances, en particulier en Chine. Du coup l\u2019action a atteint un niveau record \u00e0 la bourse. Nike surprend les analystes Durant le trimestre \u00e9coul\u00e9 \u2013 qui correspond au premier trimestre de son exercice d\u00e9cal\u00e9 2020 \u2013\u00a0Nike a g\u00e9n\u00e9r\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":36106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-36109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nNike d\u00e9passe toutes les attentes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Durant le trimestre \u00e9coul\u00e9 Nike a d\u00e9pass\u00e9 toutes les attentes : l\u2019\u00e9quipementier sportif am\u00e9ricain a r\u00e9alis\u00e9 d\u2019excellentes performances, en particulier en Chine. Du coup l\u2019action a atteint un niveau record \u00e0 la bourse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-depasse-toutes-les-attentes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike d\u00e9passe toutes les attentes - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Durant le trimestre \u00e9coul\u00e9 Nike a d\u00e9pass\u00e9 toutes les attentes : l\u2019\u00e9quipementier sportif am\u00e9ricain a r\u00e9alis\u00e9 d\u2019excellentes performances, en particulier en Chine. 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