{"id":3629,"date":"2013-07-24T11:36:33","date_gmt":"2013-07-24T11:36:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/butlers-vend-des-meubles-par-chat-video\/"},"modified":"2013-07-24T11:36:33","modified_gmt":"2013-07-24T11:36:33","slug":"butlers-vend-des-meubles-par-chat-video","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/butlers-vend-des-meubles-par-chat-video\/","title":{"rendered":"Butlers vend des meubles par chat vid\u00e9o"},"content":{"rendered":"<h2>Vendre des meubles en chattant<\/h2>\n<p>Initialement Butlers vendait ses meubles exclusivement via un catalogue annuel et son site web. Les 160 points de vente physiques du groupe ne proposaient pas de mobilier, mais se concentraient uniquement sur la d\u00e9coration d\u2019int\u00e9rieur et sur les articles lifestyle.<\/p>\n<p>Toutefois le syst\u00e8me de vente de meubles n\u2019\u00e9tait pas optimal : les consommateurs manquaient d\u2019information. C\u2019est pourquoi Butler a d\u00e9cid\u00e9 d\u2019ouvrir \u00e0 Berlin un showroom de 650 m\u00b2, o\u00f9 est expos\u00e9e toute la collection de meubles. Les candidats-acheteurs peuvent y d\u00e9couvrir la gamme sur place et demander des informations suppl\u00e9mentaires avant de passer \u00e0 l\u2019achat.<\/p>\n<p>D\u00e9sormais les vendeurs pr\u00e9sents dans le showroom r\u00e9pondront \u00e9galement aux questions des clients en ligne.\u00a0 A l\u2019avenir Butlers aura \u00e9galement recours aux points de vente physiques pour ses ventes de mobilier : d\u00e8s l\u2019automne prochain la filiale de Cologne proposera des meubles.<\/p>\n<p>En 2012 Butlers a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 103 millions d\u2019euros, dont 14 millions online. Butlers pr\u00e9voit que d\u2019ici 2020 la moiti\u00e9 des ventes se fera via internet.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vendre des meubles en chattant Initialement Butlers vendait ses meubles exclusivement via un catalogue annuel et son site web. Les 160 points de vente physiques du groupe ne proposaient pas de mobilier, mais se concentraient uniquement sur la d\u00e9coration d\u2019int\u00e9rieur et sur les articles lifestyle. Toutefois le syst\u00e8me de vente de meubles n\u2019\u00e9tait pas optimal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Butlers vend des meubles par chat vid\u00e9o - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/butlers-vend-des-meubles-par-chat-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Butlers vend des meubles par chat vid\u00e9o - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Vendre des meubles en chattant Initialement Butlers vendait ses meubles exclusivement via un catalogue annuel et son site web. 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