{"id":36290,"date":"2019-10-03T16:06:46","date_gmt":"2019-10-03T16:06:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-lunetier-discount-eyelove-debarque-en-france\/"},"modified":"2019-10-03T16:06:46","modified_gmt":"2019-10-03T16:06:46","slug":"le-lunetier-discount-eyelove-debarque-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-lunetier-discount-eyelove-debarque-en-france\/","title":{"rendered":"Le lunetier discount Eyelove d\u00e9barque en France"},"content":{"rendered":"<p>Le n\u00e9erlandais <strong>Eyelove<\/strong>, sp\u00e9cialis\u00e9 dans les lunettes \u00e0 petits prix, fait son entr\u00e9e en France. Le lunetier entend y tirer profit d\u2019une nouvelle loi sant\u00e9, obligeant les entreprises d\u2019optique \u00e0 proposer dans leur assortiment des lunettes enti\u00e8rement rembours\u00e9es.<\/p>\n<p><!--break--><\/p>\n<h2>\nShop-in-shop<\/h2>\n<p>Le premier point de vente fran\u00e7ais d\u2019Eyelove s\u2019installe dans un magasin d\u2019optique parisien : fid\u00e8le \u00e0 sa strat\u00e9gie le lunetier n\u00e9erlandais opte pour un shop-in-shop afin de r\u00e9duire les co\u00fbts. A terme Eyelove envisage l\u2019ouverture de dizaines de shops de ce type dans l\u2019Hexagone.<\/p>\n<p>\nLa d\u00e9cision de s\u2019implanter en France est li\u00e9e \u00e0 une nouvelle loi sant\u00e9, qui entrera en vigueur en 2020. Cette loi oblige les magasins d\u2019optique fran\u00e7ais \u00e0 int\u00e9grer dans leur assortiment une gamme de lunettes bon march\u00e9 enti\u00e8rement rembours\u00e9es par l\u2019assurance maladie. Avec cette loi le gouvernement fran\u00e7ais entend s\u2019attaquer au probl\u00e8me de chert\u00e9 des lunettes en France. Selon les autorit\u00e9s, 17% des malvoyants ayant un revenu modeste n\u2019ach\u00e8tent pas de lunettes en raison du prix trop \u00e9lev\u00e9.<\/p>\n<p>\n\u00ab Nous voyons beaucoup d\u2019opportunit\u00e9s sur le march\u00e9 fran\u00e7ais, \u00e9tant donn\u00e9 que la nouvelle loi y provoquera probablement une \u00e9norme guerre des prix. Pour bon nombre d\u2019entreprises d\u2019optique fran\u00e7aises il est tr\u00e8s difficile, vu leurs co\u00fbts de gestion, de diminuer leur prix pour se conformer \u00e0 la nouvelle loi. C\u2019est pourquoi notre partenaire \u00e0 Paris a opt\u00e9 pour un point de vente d\u2019Eyelove. Nous sommes en mesure d\u2019offrir \u00e0 nos clients un bon niveau de qualit\u00e9 \u00e0 petits prix, parce que nous produisons des lunettes en grande quantit\u00e9. Nos lunettes sont \u00e0 ce point bon march\u00e9 que nous pouvons m\u00eame offrir deux paires de lunettes enti\u00e8rement rembours\u00e9e, au lieu d\u2019une. C\u2019est \u00e9galement valable pour les lunettes multifocales \u00bb, explique le directeur Paul Berkelmans.<\/p>\n<p>\nActuellement Eyelove compte plus de 165 points de vente au Benelux.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le n\u00e9erlandais Eyelove, sp\u00e9cialis\u00e9 dans les lunettes \u00e0 petits prix, fait son entr\u00e9e en France. Le lunetier entend y tirer profit d\u2019une nouvelle loi sant\u00e9, obligeant les entreprises d\u2019optique \u00e0 proposer dans leur assortiment des lunettes enti\u00e8rement rembours\u00e9es. Shop-in-shop Le premier point de vente fran\u00e7ais d\u2019Eyelove s\u2019installe dans un magasin d\u2019optique parisien : fid\u00e8le \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-36290","post","type-post","status-publish","format-standard","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le lunetier discount Eyelove d\u00e9barque en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le n\u00e9erlandais Eyelove, sp\u00e9cialis\u00e9 dans les lunettes \u00e0 petits prix, fait son entr\u00e9e en France. Le lunetier entend y tirer profit d\u2019une nouvelle loi sant\u00e9, obligeant les entreprises d\u2019optique \u00e0 proposer dans leur assortiment des lunettes enti\u00e8rement rembours\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-lunetier-discount-eyelove-debarque-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le lunetier discount Eyelove d\u00e9barque en France - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le n\u00e9erlandais Eyelove, sp\u00e9cialis\u00e9 dans les lunettes \u00e0 petits prix, fait son entr\u00e9e en France. 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