{"id":36342,"date":"2019-10-08T07:39:18","date_gmt":"2019-10-08T07:39:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/ecover-developpe-un-liquide-vaisselle-a-base-de-dechets-dab-inbev\/"},"modified":"2019-10-08T07:39:18","modified_gmt":"2019-10-08T07:39:18","slug":"ecover-developpe-un-liquide-vaisselle-a-base-de-dechets-dab-inbev","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/ecover-developpe-un-liquide-vaisselle-a-base-de-dechets-dab-inbev\/","title":{"rendered":"Ecover d\u00e9veloppe un liquide-vaisselle \u00e0 base de d\u00e9chets d\u2019AB InBev"},"content":{"rendered":"<p><strong>Ecover<\/strong> et <strong>AB InBev <\/strong>s\u2019associent : le fabricant de produits m\u00e9nagers \u00e9cologiques utilise de l\u2019alcool r\u00e9siduel, obtenu apr\u00e8s le brassage de bi\u00e8re sans alcool, comme mati\u00e8re premi\u00e8re pour un nouveau liquide-vaisselle.<\/p>\n<p><!--break--><\/p>\n<h2>\nPopularit\u00e9 croissante de la bi\u00e8re sans alcool<\/h2>\n<p>Le nouveau liquide-vaisselle d\u2019Ecover, baptis\u00e9 \u2018Too Good to Waste\u2019, comprend au moins un quart d\u2019eau et d\u2019\u00e9thanol, des ingr\u00e9dients r\u00e9siduels provenant du processus de brassage de la bi\u00e8re. Vu la demande croissante de bi\u00e8re sans alcool AB InBev dispose de plus en plus d\u2019alcool r\u00e9siduel. \u00ab Lorsque la popularit\u00e9 des bi\u00e8res sans alcool \u00e9tait limit\u00e9e, l&rsquo;alcool r\u00e9siduel n&rsquo;\u00e9tait qu&rsquo;un flux de d\u00e9chets que l\u2019on d\u00e9composait de fa\u00e7on organique \u00bb, explique Yleni De Neve, responsable environnement chez AB InBev Europe. \u00ab Notre partenariat avec Ecover repr\u00e9sente une \u00e9tape importante vers une \u00e9conomie durable et renouvelable. \u00bb<\/p>\n<p>\nPour Ecover ce nouveau liquide-vaisselle n\u2019est qu\u2019un d\u00e9but : \u00ab Nous avons tout remis \u00e0 plat pour r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont nous pouvions utiliser des ingr\u00e9dients d\u00e9j\u00e0 existants et qui \u00e9taient jusqu\u2019\u00e0 pr\u00e9sent perdus \u2013 envisageant donc <a href=\"https:\/\/www.ecover.com\/be-fr\/nettoyez-avec-des-dechets\/\" target=\"_blank\" rel=\"noopener\">les d\u00e9chets comme une opportunit\u00e9 <\/a>plut\u00f4t que comme un probl\u00e8me \u00bb, explique le manager innovation Tom Domen. Dans les ann\u00e9es \u00e0 venir l\u2019entreprise\u00a0 veut d\u00e9velopper d\u2019autres produits, compos\u00e9s (partiellement) de d\u00e9chets r\u00e9siduels. Ecover tente \u00e9galement des exp\u00e9riences avec des produits fabriqu\u00e9s \u00e0 partir de d\u00e9chets contenant des r\u00e9sidus de CO2.<\/p>\n<p>\nAB InBev pour sa part entend poursuivre la durabilisation de son processus de production et continuer \u00e0 r\u00e9fl\u00e9chir \u00e0 d\u2019\u00e9ventuelles applications pour les d\u00e9chets r\u00e9siduels, comme les r\u00e9sidus de c\u00e9r\u00e9ales et l\u2019\u00e9thanol. Ainsi le brasseur est d\u00e9j\u00e0 parvenu \u00e0 transformer l\u2019\u00e9thanol en biogaz pour v\u00e9hicules. \u00ab Notre vision \u00e0 long terme est de transformer l&rsquo;alcool en un co-produit efficace et non plus en produit r\u00e9siduel \u00bb, conclut De Neve.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecover et AB InBev s\u2019associent : le fabricant de produits m\u00e9nagers \u00e9cologiques utilise de l\u2019alcool r\u00e9siduel, obtenu apr\u00e8s le brassage de bi\u00e8re sans alcool, comme mati\u00e8re premi\u00e8re pour un nouveau liquide-vaisselle. Popularit\u00e9 croissante de la bi\u00e8re sans alcool Le nouveau liquide-vaisselle d\u2019Ecover, baptis\u00e9 \u2018Too Good to Waste\u2019, comprend au moins un quart d\u2019eau et d\u2019\u00e9thanol, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-36342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecover d\u00e9veloppe un liquide-vaisselle \u00e0 base de d\u00e9chets d\u2019AB InBev - RetailDetail BE<\/title>\n<meta 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