{"id":3652,"date":"2013-07-29T12:21:47","date_gmt":"2013-07-29T12:21:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hugo-boss-quitte-zalando-en-raison-du-manque-de-classe\/"},"modified":"2013-07-29T12:21:47","modified_gmt":"2013-07-29T12:21:47","slug":"hugo-boss-quitte-zalando-en-raison-du-manque-de-classe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hugo-boss-quitte-zalando-en-raison-du-manque-de-classe\/","title":{"rendered":"(Hugo) Boss quitte Zalando en raison du \u2018manque de classe\u2019"},"content":{"rendered":"<h2>Ax\u00e9 sur le segment sup\u00e9rieur \u00a0<\/h2>\n<p>A partir de l\u2019automne prochain les collections Boss ne seront donc plus disponibles sur le webshop de Zalando. Les campagnes publicitaires de Zalando, emplies de femmes hurlantes de plaisir, conform\u00e9ment \u00e0 son slogan, sont \u00e0 l\u2019oppos\u00e9 de la marque Boss, qui recherche une approche plus raffin\u00e9e.<\/p>\n<p>Le public cible de la marque Boss \u00e9tant le segment sup\u00e9rieur du march\u00e9, Hugo Boss a donc d\u00e9cid\u00e9 de retirer cette collection du webshop de Zalando. Par contre les autres marques d\u2019 Hugo Boss \u2013 notamment Hugo, Boss Orange et Boss Green \u2013 resteront en vente sur le site de Zalando.<\/p>\n<p>\u00ab Pour tout canal de vente, nous devons veiller \u00e0 adopter le positionnement appropri\u00e9. C\u2019est donc valable \u00e9galement pour les ventes en ligne. Chez Zalando, tant le climat, que l\u2019image \u00e9voqu\u00e9s par son slogan \u2018Hurlez de plaisir\u2019, ne correspondent pas \u00e0 l\u2019esprit haut de gamme de la marque Boss\u2019, d\u00e9clare Ingo Hesse, managing director pour l\u2019Allemagne et l\u2019Autriche, dans le magazine Textilwirtschaft.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ax\u00e9 sur le segment sup\u00e9rieur \u00a0 A partir de l\u2019automne prochain les collections Boss ne seront donc plus disponibles sur le webshop de Zalando. Les campagnes publicitaires de Zalando, emplies de femmes hurlantes de plaisir, conform\u00e9ment \u00e0 son slogan, sont \u00e0 l\u2019oppos\u00e9 de la marque Boss, qui recherche une approche plus raffin\u00e9e. Le public cible [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>(Hugo) Boss quitte Zalando en raison du \u2018manque de classe\u2019 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hugo-boss-quitte-zalando-en-raison-du-manque-de-classe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"(Hugo) Boss quitte Zalando en raison du \u2018manque de classe\u2019 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ax\u00e9 sur le segment sup\u00e9rieur \u00a0 A partir de l\u2019automne prochain les collections Boss ne seront donc plus disponibles sur le webshop de Zalando. 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