{"id":36581,"date":"2019-10-22T07:36:53","date_gmt":"2019-10-22T07:36:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-et-showroomprive-sassocient-pour-une-action-promotionnelle-commune\/"},"modified":"2019-10-22T07:36:53","modified_gmt":"2019-10-22T07:36:53","slug":"carrefour-et-showroomprive-sassocient-pour-une-action-promotionnelle-commune","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-et-showroomprive-sassocient-pour-une-action-promotionnelle-commune\/","title":{"rendered":"Carrefour et Showroomprive lancent une action commune"},"content":{"rendered":"<p><strong>Showroomprive<\/strong> propose des\u00a0coupons de r\u00e9duction valables chez <strong>Carrefour<\/strong> : pour 10 euros les e-shopppers peuvent se procurer un\u00a0bon d\u2019une valeur de 30 euros. C\u2019est la premi\u00e8re action commune entre Showroomprive et Carrefour, actionnaire de la plateforme de ventes \u00e9v\u00e9nementielles.<\/p>\n<p><!--break--><\/p>\n<h2>\n\u00ab D\u00e9j\u00e0 habitu\u00e9 \u00e0 faire du shopping sur internet \u00bb<\/h2>\n<p>C\u2019est la premi\u00e8re fois que le site de ventes \u00e9v\u00e9nementielles en ligne lance une action en collaboration avec un food retailer : une promotion, permettant aux e-shoppers de se procurer un bon d&rsquo;une valeur de 30 euros\u00a0valable chez Carrefour.eu, le webshop de l\u2019enseigne de supermarch\u00e9s,\u00a0est actuellement en cours en Belgique.<\/p>\n<p>\nLe bon co\u00fbte 10 euros et donne donc droit \u00e0 20 euros d\u2019achats gratuits, \u00e0 condition d\u2019acheter pour minimum 75 euros sur le site web et de venir retirer sa commande dans un Carrefour Drive ou de se faire livrer \u00e0 domicile. Les chasseurs de bonnes affaires n\u2019auront m\u00eame pas \u00e0 se d\u00e9p\u00eacher puisque l\u2019action dure jusqu\u2019au 11 novembre. Seule condition : il faut \u00eatre ou devenir membre du site.<\/p>\n<p>\nLe concurrent de <strong>Veepee<\/strong> esp\u00e8re ainsi attirer de nouveaux membres, tandis que Carrefour pourra renforcer la notori\u00e9t\u00e9 de son concept Carrefour Drive. \u00ab Vous \u00eates d\u00e9j\u00e0 habitu\u00e9 \u00e0 faire du shopping sur internet ? D\u00e9couvrez d\u00e8s \u00e0 pr\u00e9sent les avantages des courses en ligne \u00e0 prix avantageux chez Carrefour ! \u00bb, commentent les initiateurs sur le site de Showroomprive.<\/p>\n<h2>\nApproche omnicanale<\/h2>\n<p>La collaboration avec Carrefour n\u2019est pas un hasard : <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/carrefour-va-collaborer-avec-showroompriv%C3%A9\" target=\"_blank\" rel=\"noopener\">depuis fin 2018 le distributeur fran\u00e7ais est co-actionnaire de Showroomprive<\/a>. Le retailer a d\u00e9bours\u00e9 79 millions d\u2019euros pour une participation de 17% dans la plateforme de ventes \u00e9v\u00e9nementielles ; une op\u00e9ration que le PDG Alexandre Bompard consid\u00e8re comme \u00ab une nouvelle \u00e9tape dans l\u2019acc\u00e9l\u00e9ration de la strat\u00e9gie digitale et l\u2019approche omnicanale \u00bb de Carrefour.<\/p>\n<p>\nCet investissement devait permettre au g\u00e9ant de la grande distribution \u00ab de faire son entr\u00e9e sur le march\u00e9 des ventes priv\u00e9es en ligne \u00bb. A pr\u00e9sent c\u2019est chose faite \u00e9galement en Belgique, non par hasard sans doute apr\u00e8s l\u2019annonce cet automne de la collaboration entre bol.com et Delhaize. En 2020 le site de commerce en ligne fera ses d\u00e9buts en fran\u00e7ais et <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/delhaize-et-bolcom-vont-collaborer-plus-%C3%A9troitement\" target=\"_blank\" rel=\"noopener\">a d\u00e9j\u00e0 distribu\u00e9 des bons de r\u00e9duction pour le webshop de Delhaize <\/a>lors d\u2019une action \u00e0 l\u2019occasion de la rentr\u00e9e des classes au mois de septembre.<\/p>\n<p>\nEnvie d\u2019en savoir plus sur l\u2019approche omnicanale de Carrefour Belgium ? Le directeur innovation Arnaud Lesne d\u00e9voilera une nouveaut\u00e9 exclusive lors du RetailDetail Food Congress, qui se tiendra jeudi 24 octobre. <a href=\"https:\/\/www.eventbrite.be\/e\/retaildetail-food-congress-2019-registration-64243020604\" target=\"_blank\" rel=\"noopener\">Cliquez ici pour de plus amples informations et pour r\u00e9server vos tickets.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Showroomprive propose des\u00a0coupons de r\u00e9duction valables chez Carrefour : pour 10 euros les e-shopppers peuvent se procurer un\u00a0bon d\u2019une valeur de 30 euros. C\u2019est la premi\u00e8re action commune entre Showroomprive et Carrefour, actionnaire de la plateforme de ventes \u00e9v\u00e9nementielles. \u00ab D\u00e9j\u00e0 habitu\u00e9 \u00e0 faire du shopping sur internet \u00bb C\u2019est la premi\u00e8re fois que le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-36581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour et Showroomprive lancent une action commune - RetailDetail 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