{"id":36593,"date":"2019-10-22T13:53:06","date_gmt":"2019-10-22T13:53:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/rewe-obtient-le-feu-vert-pour-la-reprise-de-lekkerland-sauf-en-autriche\/"},"modified":"2019-10-22T13:53:06","modified_gmt":"2019-10-22T13:53:06","slug":"rewe-obtient-le-feu-vert-pour-la-reprise-de-lekkerland-sauf-en-autriche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/rewe-obtient-le-feu-vert-pour-la-reprise-de-lekkerland-sauf-en-autriche\/","title":{"rendered":"Rewe obtient le feu vert pour la reprise de Lekkerland, sauf en Autriche"},"content":{"rendered":"<p>La cha\u00eene allemande <strong>Rewe <\/strong>est autoris\u00e9e \u00e0 reprendre <strong>Lekkerland<\/strong>, sauf en Autriche, o\u00f9 l\u2019Autorit\u00e9 de la concurrence craint que le groupe de supermarch\u00e9s ne soit trop dominant dans le segment \u2018on-the-go\u2019, notamment dans les stations-service.<\/p>\n<p><!--break--><\/p>\n<h2>\nLes stations-service posent probl\u00e8me<\/h2>\n<p><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/rewe-autoris%C3%A9-%C3%A0-reprendre-lekkerland-et-conway\" target=\"_blank\" rel=\"noopener\">Deux semaines apr\u00e8s l\u2019approbation du Bundeskartellamt allemand<\/a>, il semble que la fusion avec le distributeur allemand puisse \u00eatre finalis\u00e9e avant la fin de l\u2019ann\u00e9e. Il aura fallu cinq semaines de concertations et d\u2019\u00e9tudes avant qu\u2019une d\u00e9cision d\u00e9finitive ne soit prise.<\/p>\n<p>\nRewe a obtenu le feu vert pour la reprise de Lekkerland, sauf en Autriche : l\u2019entit\u00e9 fusionn\u00e9e y occuperait une position trop dominante sur le march\u00e9 \u2018on-the-go\u2019, en particulier dans les stations-service. Lekkerland est sp\u00e9cialis\u00e9 dans la distribution de produits du tabac et de denr\u00e9es alimentaires destin\u00e9s aux stations-service et aux kiosques, alors que Rewe est pr\u00e9sent dans 500 stations-service Aral avec son concept To Go.<\/p>\n<h2>\nL\u2019on-the-go gagne en importance<\/h2>\n<p>Par contre il n\u2019y a eu aucune objection concernant la reprise de Convivo, marque maison autrichienne de Lekkerland, qui passe donc sous la houlette de Rewe. Les autres activit\u00e9s autrichiennes restent aux mains des propri\u00e9taires actuels.<\/p>\n<p>\nAvec cette acquisition Rewe entend miser davantage sur le \u2018convenience\u2019 : \u00ab La consommation on-the-go et la consommation hors domicile font partie des grandes tendances de notre secteur et leur importance est encore amen\u00e9e \u00e0 cro\u00eetre \u00e0 l\u2019avenir \u00bb, expliquait Lionel Souque, CEO de Rewe, au journal allemand Handelsblatt.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene allemande Rewe est autoris\u00e9e \u00e0 reprendre Lekkerland, sauf en Autriche, o\u00f9 l\u2019Autorit\u00e9 de la concurrence craint que le groupe de supermarch\u00e9s ne soit trop dominant dans le segment \u2018on-the-go\u2019, notamment dans les stations-service. Les stations-service posent probl\u00e8me Deux semaines apr\u00e8s l\u2019approbation du Bundeskartellamt allemand, il semble que la fusion avec le distributeur allemand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-36593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rewe obtient le feu vert pour la reprise de Lekkerland, sauf en Autriche - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene allemande Rewe 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