{"id":36801,"date":"2019-10-31T10:35:32","date_gmt":"2019-10-31T10:35:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lisbonne-fait-figure-de-pionnier-avec-sa-version-europeenne-damazon-go\/"},"modified":"2019-10-31T10:35:32","modified_gmt":"2019-10-31T10:35:32","slug":"lisbonne-fait-figure-de-pionnier-avec-sa-version-europeenne-damazon-go","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lisbonne-fait-figure-de-pionnier-avec-sa-version-europeenne-damazon-go\/","title":{"rendered":"La version europ\u00e9enne d\u2019Amazon Go se trouve \u00e0 Lisbonne"},"content":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s portugaise, <strong>Pingo Doce,<\/strong> teste actuellement son propre magasin sans caisse ni personnel, qui sur le sol europ\u00e9en ressemble le plus au syst\u00e8me d\u2019<strong>Amazon Go<\/strong>. Les distributeurs Go\u00a024\/7, en particulier, \u00ab\u2009constituent une nouveaut\u00e9 pour le retail alimentaire\u2009\u00bb, d\u00e9clare la directrice g\u00e9n\u00e9rale, Isabel Ferreira Pinto.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Magasin laboratoire sur le campus universitaire<\/h2>\n<p>Un magasin test high-tech de la cha\u00eene de supermarch\u00e9s portugaise, Pingo Doce, a ouvert ce mois-ci sur le campus de l\u2019Universit\u00e9 de Carcavelos, pr\u00e8s de Lisbonne. La cha\u00eene y a lanc\u00e9 un magasin de proximit\u00e9, sans caisse ni personnel, en collaboration avec SBE Nova, la facult\u00e9 de technologie, fond\u00e9e l\u2019an dernier, de l\u2019universit\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>La majorit\u00e9 du magasin fonctionne comme la plupart des magasins utilisant le syst\u00e8me du self-scan\u00a0: gr\u00e2ce \u00e0 une application, les clients prennent les produits en rayons et scannent leur \u00e9tiquette \u00e9lectronique ou leur emballage pour mettre \u00e0 jour automatiquement leur panier d\u2019achats. Ils peuvent payer directement gr\u00e2ce \u00e0 l\u2019application et ensuite quitter la boutique sans devoir passer en caisse.<\/p>\n<p>\u00a0<\/p>\n<h2>Ni argent liquide ni personnel<\/h2>\n<p>Payer physiquement reste possible gr\u00e2ce \u00e0 diff\u00e9rents terminaux de paiement acceptant les cartes de d\u00e9bit ou de cr\u00e9dit. L\u2019argent liquide n\u2019est en revanche pas accept\u00e9. \u00ab\u2009Avec ce magasin, nous voulions cr\u00e9er une exp\u00e9rience d\u2019achat diff\u00e9rente, qui soit vraiment commode et pratique pour la communaut\u00e9 universitaire et environnante\u2009\u00bb, explique Isabel Ferreira Pinto.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u2009Les jeunes amoureux de l\u2019innovation \u00e9tudiant \u00e0 l\u2019Universit\u00e9 de Carcavelos\u2009\u00bb aiment particuli\u00e8rement se rendre au magasin de proximit\u00e9, constate la dirigeante de la cha\u00eene apr\u00e8s un petit mois. Le magasin sans personnel s\u2019\u00e9tend sur une surface de 250\u00a0m\u00b2 et propose une gamme r\u00e9pondant aux besoins des \u00e9tudiants. Il dispose \u00e9galement d\u2019un rayon de produits \u00ab\u2009pr\u00eats \u00e0 manger\u2009\u00bb ainsi que d\u2019un buffet de p\u00e2tes et de salades.<\/p>\n<p>\u00a0<\/p>\n<h2>Distributeur \u00e0 reconnaissance d\u2019images<\/h2>\n<p>\u00ab\u2009Le syst\u00e8me d\u2019analyse mis en place dans ce magasin permettra d\u2019adapter la gamme de produits aux pr\u00e9f\u00e9rences du consommateur\u2009\u00bb, explique Isabel Ferreira Pinto. \u00ab\u2009Nous testons un certain nombre de solutions innovantes sur le march\u00e9 du retail alimentaire, aussi bien au niveau de la technologie \u2014 principalement d\u00e9velopp\u00e9e par des entreprises portugaises \u2014 qu\u2019au niveau de la gamme de produits et du type de magasin\u2009\u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019\u00e9l\u00e9ment le plus novateur du magasin est le distributeur Go\u00a024\/7, un syst\u00e8me de r\u00e9frig\u00e9ration intelligent accessible 24 heures sur 24, 7 jours sur 7. Rempli de produits de commodit\u00e9 et de produits \u00ab\u2009\u00e0 emporter\u2009\u00bb, comme les sandwichs, boissons et repas, le distributeur automatique fonctionne avec la reconnaissance d\u2019images gr\u00e2ce \u00e0 une combinaison de cam\u00e9ras et de capteurs. Vous ouvrez le distributeur automatique \u2014 toujours en version b\u00eata \u2014 avec l\u2019application et prenez simplement ce que vous souhaitez. Comme avec Amazon Go, l\u2019application effectue automatiquement le paiement d\u00e8s que vous refermez la porte.<\/p>\n<p>\u00a0<\/p>\n<h2>Aussi pour observer les jeunes consommateurs<\/h2>\n<p>Ferreira Pinto voit encore d\u2019autres solutions et applications pour cette technologie dans le futur. Il est int\u00e9ressant de noter, par exemple, que le self-scan en magasin fonctionne \u00e9galement pour les produits sans emballage, comme le caf\u00e9 chaud \u00e0 emporter ou les noix en vrac.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Le magasin d\u2019essai doit permettre \u00e0 Pingo Doce \u00ab\u2009d\u2019observer, d\u2019\u00e9tudier et d\u2019apprendre \u00e0 conna\u00eetre les derni\u00e8res tendances de consommation et les nouvelles fa\u00e7ons d\u2019acheter\u2009\u00bb. La cha\u00eene portugaise poss\u00e8de plus de 400 magasins dans tout le Portugal, y compris \u00e0 Mad\u00e8re.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s portugaise, Pingo Doce, teste actuellement son propre magasin sans caisse ni personnel, qui sur le sol europ\u00e9en ressemble le plus au syst\u00e8me d\u2019Amazon Go. Les distributeurs Go\u00a024\/7, en particulier, \u00ab\u2009constituent une nouveaut\u00e9 pour le retail alimentaire\u2009\u00bb, d\u00e9clare la directrice g\u00e9n\u00e9rale, Isabel Ferreira Pinto. \u00a0 Magasin laboratoire sur le campus universitaire Un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-36801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La version europ\u00e9enne d\u2019Amazon Go se trouve \u00e0 Lisbonne 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