{"id":36947,"date":"2019-11-07T15:50:25","date_gmt":"2019-11-07T15:50:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ruee-sur-la-nouvelle-collection-ikea\/"},"modified":"2019-11-07T15:50:25","modified_gmt":"2019-11-07T15:50:25","slug":"ruee-sur-la-nouvelle-collection-ikea","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ruee-sur-la-nouvelle-collection-ikea\/","title":{"rendered":"Ru\u00e9e sur la nouvelle collection Ikea"},"content":{"rendered":"<p><span style=\"background-color:white\">Ce matin, le chaos a r\u00e9gn\u00e9 dans l\u2019ensemble des succursales belges d\u2019<strong>Ikea<\/strong>. En cause\u00a0? Le lancement\u00a0de la nouvelle collection Markerad,\u00a0con\u00e7ue par le cr\u00e9ateur et directeur artistique de\u00a0<strong>Louis Vuitton<\/strong>, Virgil Abloh.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Camping devant les magasins<\/span><\/h2>\n<p><span style=\"background-color:white\">De longues files d\u2019attente s\u2019\u00e9taient d\u00e9j\u00e0 form\u00e9es \u00e0 l\u2019entr\u00e9e des magasins avant m\u00eame leur ouverture. Certains avaient m\u00eame camp\u00e9 devant toute la nuit pour \u00eatre s\u00fbrs de pouvoir acheter des articles de la nouvelle collection Markerad. \u00c0 Zaventem, les clients \u00e9taient accueillis par groupes de 10 et chaque client n\u2019\u00e9tait autoris\u00e9 \u00e0 acheter qu\u2019un maximum de dix articles de la nouvelle collection. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009<a href=\"https:\/\/www.hln.be\/in-de-buurt\/zaventem\/nieuwe-ikea-collectie-in-minder-dan-een-uur-zo-goed-als-uitverkocht-jammer-dat-sommigen-met-10-tapijten-aan-de-haal-gingen~ac970664\/#https:\/\/www.hln.be\/in-de-buurt\/zaventem\/nieuwe-ikea-collectie-in-minder-dan-een-uur-zo-goed-als-uitverkocht-jammer-dat-sommigen-met-10-tapijten-aan-de-haal-gingen~ac970664\/\" target=\"_blank\" rel=\"noopener\">J\u2019ai pu acheter tout ce que je voulais<\/a>. Le prix total\u2009? 600\u00a0euros. Mais \u00e7a ne me d\u00e9range certainement pas. Virgil Abloh est un pr\u00e9curseur absolu. \u00c0 l\u2019\u00e9poque, j\u2019avais aussi camp\u00e9 pour pouvoir acheter les chaussures qu\u2019il avait dessin\u00e9es\u2009\u00bb, raconte Alexandre, l\u2019un des heureux clients, au journal Het Laatste Nieuws.\u2009<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Moins d\u2019une heure apr\u00e8s l\u2019ouverture, la plupart des articles de la nouvelle collection \u00e9taient d\u00e9j\u00e0 \u00e9puis\u00e9s. Certains articles viennent d\u00e9j\u00e0 d\u2019apparaitre sur des sites d\u2019occasion, \u00e0 des prix bien plus \u00e9lev\u00e9s. \u00ab\u2009Malheureusement, on ne peut rien y faire\u2009\u00bb, d\u00e9clare Ikea. \u00ab\u2009Une fois les articles vendus, nous n\u2019en sommes plus propri\u00e9taires et les clients peuvent en faire ce qu\u2019ils veulent. Nous regrettons que certains les revendent en ligne directement apr\u00e8s les avoir achet\u00e9s, mais nous ne pouvons pas agir contre cela.\u2009\u00bb<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce matin, le chaos a r\u00e9gn\u00e9 dans l\u2019ensemble des succursales belges d\u2019Ikea. En cause\u00a0? Le lancement\u00a0de la nouvelle collection Markerad,\u00a0con\u00e7ue par le cr\u00e9ateur et directeur artistique de\u00a0Louis Vuitton, Virgil Abloh. \u00a0 Camping devant les magasins De longues files d\u2019attente s\u2019\u00e9taient d\u00e9j\u00e0 form\u00e9es \u00e0 l\u2019entr\u00e9e des magasins avant m\u00eame leur ouverture. Certains avaient m\u00eame camp\u00e9 devant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-36947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ru\u00e9e sur la nouvelle collection Ikea - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le lancement\u00a0de la nouvelle collection Markerad par le cr\u00e9ateur Virgil Abloh a cr\u00e9\u00e9 le chaos dans les succursales belges d\u2019Ikea ce matin.\" \/>\n<meta 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