{"id":36973,"date":"2019-11-08T15:46:01","date_gmt":"2019-11-08T15:46:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/jumbo-et-hema-annoncent-une-collaboration-structurelle\/"},"modified":"2019-11-08T15:46:01","modified_gmt":"2019-11-08T15:46:01","slug":"jumbo-et-hema-annoncent-une-collaboration-structurelle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jumbo-et-hema-annoncent-une-collaboration-structurelle\/","title":{"rendered":"Jumbo et Hema annoncent une collaboration structurelle"},"content":{"rendered":"<p><strong>Jumbo<\/strong> et\u00a0<strong>Hema<\/strong>\u00a0\u00e9tablissent une collaboration structurelle, non pas seulement aux Pays-Bas mais \u00e9galement en Belgique. Les deux entreprises sont parvenues \u00e0 un accord de principe sur ce point, qui constitue\u00a0une d\u00e9faite majeure pour Albert Heijn.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Offre compl\u00e9mentaire<\/h2>\n<p>Jumbo et Hema souhaitent davantage am\u00e9liorer\u00a0leur position sur le march\u00e9, gr\u00e2ce \u00e0 une collaboration.\u00a0Ils envisagent, entre autres, de renforcer leur r\u00e9seau de magasins et de vendre des produits Hema dans les supermarch\u00e9s Jumbo. L&rsquo;op\u00e9ration s&rsquo;inscrit dans la strat\u00e9gie du propri\u00e9taire d&rsquo;Hema, Marcel Boekhoorn, de transformer Hema en une marque que l&rsquo;on peut trouver chez\u00a0plusieurs types de magasins.\u00a0Il a d\u00e9j\u00e0 conclu des partenariats avec <strong>Wehkamp<\/strong>, <strong>Franprix <\/strong>et <strong>Walmart<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0La coop\u00e9ration entre Jumbo et Hema repose sur l&rsquo;id\u00e9e que l&rsquo;offre\u00a0des deux soci\u00e9t\u00e9s se compl\u00e8te\u00a0bien\u00a0\u00bb, rapportent les deux parties dans un communiqu\u00e9 de presse commun. Les n\u00e9gociations sont toujours en cours : les entreprises esp\u00e8rent \u00eatre en mesure d&rsquo;annoncer plus de d\u00e9tails avant la fin de l&rsquo;ann\u00e9e.<\/p>\n<p>\u00a0<\/p>\n<p>Selon De Telegraaf, l&rsquo;accord est un coup dur pour le compte d&rsquo;Albert Heijn. Le journal s&rsquo;attend \u00e0 ce que des dizaines de magasins Hema changent de propri\u00e9taire \u00e0 la suite de cette transaction. Apr\u00e8s tout, Hema a une dette tr\u00e8s \u00e9lev\u00e9e et en vendant des magasins, l&rsquo;entreprise pourrait r\u00e9duire ses frais. Pour Jumbo, c&rsquo;est donc une excellente occasion d&rsquo;acqu\u00e9rir des douzaines de magasins dans les meilleurs emplacements.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumbo et\u00a0Hema\u00a0\u00e9tablissent une collaboration structurelle, non pas seulement aux Pays-Bas mais \u00e9galement en Belgique. Les deux entreprises sont parvenues \u00e0 un accord de principe sur ce point, qui constitue\u00a0une d\u00e9faite majeure pour Albert Heijn. \u00a0 Offre compl\u00e9mentaire Jumbo et Hema souhaitent davantage am\u00e9liorer\u00a0leur position sur le march\u00e9, gr\u00e2ce \u00e0 une collaboration.\u00a0Ils envisagent, entre autres, de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-36973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo et Hema annoncent une collaboration structurelle - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo et\u00a0Hema\u00a0\u00e9tablissent une collaboration structurelle, non pas seulement aux Pays-Bas mais \u00e9galement en Belgique. 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