{"id":37053,"date":"2019-11-14T09:29:19","date_gmt":"2019-11-14T09:29:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-abandonne-la-vente-amazon\/"},"modified":"2019-11-14T09:29:19","modified_gmt":"2019-11-14T09:29:19","slug":"nike-abandonne-la-vente-amazon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-abandonne-la-vente-amazon\/","title":{"rendered":"Nike abandonne la vente via Amazon"},"content":{"rendered":"<p><strong>Nike <\/strong>ne va plus vendre ses produits sur <strong>Amazon<\/strong>. Cette d\u00e9cision met fin \u00e0 un test qui aura dur\u00e9 pas moins de deux ans. \u00ab Nike n\u2019a pas besoin d\u2019Amazon \u00bb, opinent les analystes.<\/p>\n<p><!--break--><\/p>\n<h2>\nContrefa\u00e7on<\/h2>\n<p>Nike a commenc\u00e9 \u00e0 vendre ses produits en direct via Amazon il y a deux ans, avec pour but principal de mettre un terme \u00e0 la vente de produits contrefaits sur la place de march\u00e9 am\u00e9ricaine. A pr\u00e9sent le label de sport annonce la fin de cette collaboration : \u00ab Dans le cadre du focus de Nike sur l\u2019am\u00e9lioration de l\u2019exp\u00e9rience client par le biais de relations plus directes et personnelles, nous avons d\u00e9cid\u00e9 de mettre fin \u00e0 notre projet pilote avec Amazon Retail. \u00bb<\/p>\n<p>\nLes analystes estiment qu\u2019Amazon ne repr\u00e9sente pas r\u00e9ellement une plus-value pour Nike, vu les efforts fournis par la marque de sport sur le plan num\u00e9rique avec d\u2019attrayantes plateformes en ligne. Ces derniers trimestres le groupe a en effet mis\u00e9 pleinement sur sa strat\u00e9gie Nike Direct et a fait part pour le trimestre \u00e9coul\u00e9 d\u2019une croissance de 42% de ses activit\u00e9s en ligne.<\/p>\n<p>\nDe plus, en prenant les ventes en main propre, le label est mieux plac\u00e9 pour veiller \u00e0 l\u2019int\u00e9grit\u00e9 de la marque. \u00ab <a href=\"https:\/\/www.retaildive.com\/news\/nike-to-stop-selling-on-amazon\/567240\/\" target=\"_blank\" rel=\"noopener\">Nike se pr\u00e9occupe davantage de la pr\u00e9sentation de la marque <\/a>que de sa couverture. Ils n\u2019ont pas besoin d\u2019un canal de distribution suppl\u00e9mentaire purement pour la distribution \u00bb, explique un analyste de Wells Fargo \u00e0 Retail Dive.<\/p>\n<p>\nLa \u2018rupture\u2019 entre Nike et Amazon concerne uniquement la vente de produits. Pour son site web et ses apps l\u2019\u00e9quipementier sportif continuera d\u2019utiliser les services cloud d\u2019Amazon.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike ne va plus vendre ses produits sur Amazon. Cette d\u00e9cision met fin \u00e0 un test qui aura dur\u00e9 pas moins de deux ans. \u00ab Nike n\u2019a pas besoin d\u2019Amazon \u00bb, opinent les analystes. Contrefa\u00e7on Nike a commenc\u00e9 \u00e0 vendre ses produits en direct via Amazon il y a deux ans, avec pour but principal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike abandonne la vente via Amazon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nike ne va plus vendre ses produits sur Amazon. Cette d\u00e9cision met fin \u00e0 un test qui aura dur\u00e9 pas moins de deux ans. \u00ab Nike n\u2019a pas besoin d\u2019Amazon \u00bb, opinent les analystes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-abandonne-la-vente-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike abandonne la vente via Amazon - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Nike ne va plus vendre ses produits sur Amazon. Cette d\u00e9cision met fin \u00e0 un test qui aura dur\u00e9 pas moins de deux ans. \u00ab Nike n\u2019a pas besoin d\u2019Amazon \u00bb, opinent les analystes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-abandonne-la-vente-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-14T09:29:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1170066223.jpg?fit=800%2C534&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-abandonne-la-vente-amazon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-abandonne-la-vente-amazon\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Nike abandonne la vente via Amazon\",\"datePublished\":\"2019-11-14T09:29:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-abandonne-la-vente-amazon\\\/\"},\"wordCount\":289,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-abandonne-la-vente-amazon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1170066223.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-abandonne-la-vente-amazon\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-abandonne-la-vente-amazon\\\/\",\"name\":\"Nike abandonne la vente via Amazon - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-abandonne-la-vente-amazon\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-abandonne-la-vente-amazon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1170066223.jpg\",\"datePublished\":\"2019-11-14T09:29:19+00:00\",\"description\":\"Nike ne va plus vendre ses produits sur Amazon. 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