{"id":37168,"date":"2019-11-20T09:47:25","date_gmt":"2019-11-20T09:47:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/decathlon-va-livrer-les-commandes-a-velo-2\/"},"modified":"2019-11-20T09:47:25","modified_gmt":"2019-11-20T09:47:25","slug":"decathlon-va-livrer-les-commandes-a-velo-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/decathlon-va-livrer-les-commandes-a-velo-2\/","title":{"rendered":"Decathlon va livrer les commandes \u00e0 v\u00e9lo"},"content":{"rendered":"<p>Le magasin<strong> Decathlon <\/strong>qui ouvrira ses portes d\u2019ici peu dans le centre de Malines va tester une solution durable pour le dernier kilom\u00e8tre : les collaborateurs du magasin livreront les commandes en ligne \u00e0 domicile \u00e0 l\u2019aide d\u2019un triporteur \u00e9lectrique. Aux Pays-Bas l\u2019enseigne de sport teste une nouvelle app.<\/p>\n<p><!--break--><\/p>\n<h2>\nLe shopping par smartphone<\/h2>\n<p>Pour ce projet de livraison Decathlon collabore avec Urbike, qui \u00e9quipe les triporteurs d\u2019une remorque de la taille d\u2019une euro palette, de fa\u00e7on \u00e0 pouvoir facilement empiler les produits. Les employ\u00e9s seront charg\u00e9s des livraisons \u00e0 tour de r\u00f4le. La date pr\u00e9cise du lancement de ce projet n\u2019a pas encore \u00e9t\u00e9 fix\u00e9e : le retailer attend une adaptation du code de la route, concernant la largeur autoris\u00e9e de la remorque. Apr\u00e8s Malines, le magasin de Charleroi adoptera lui aussi le concept<em> \u2018ship from store\u2019<\/em>, explique le directeur immobilier Koen Tengrootenhuysen \u00e0 RetailDetail. Voil\u00e0 l\u2019une des nombreuses innovations que l\u2019enseigne de sport introduit sur le march\u00e9.<\/p>\n<p>\n\u00ab La digitalisation repr\u00e9sente un grand d\u00e9fi pour nos magasins. L\u2019online et l\u2019offline sont compl\u00e8tement int\u00e9gr\u00e9s. Aujourd\u2019hui les consommateurs font leur shopping diff\u00e9remment. Je reviens d\u2019un voyage d\u2019\u00e9tude en Chine, o\u00f9 le shopping \u00e0 l\u2019aide du smartphone est totalement entr\u00e9 dans le m\u0153urs : commander, payer, consulter ou r\u00e9diger des commentaires \u2026 tout se fait par t\u00e9l\u00e9phone. Nous voulons suivre cette tendance. Decathlon a par exemple d\u00e9velopp\u00e9 une app avec laquelle les clients peuvent scanner et payer : Decat\u2019Easy. Celle-ci est d\u00e9j\u00e0 utilis\u00e9e en Chine et nous allons maintenant la tester aux Pays-Bas. Nous pr\u00e9voyons d\u2019introduire l\u2019app en Belgique en 2020. \u00bb<\/p>\n<h2>\nChangement de culture<\/h2>\n<p>Ce flux d\u2019innovations chez Decathlon n\u2019est pas un hasard, mais la cons\u00e9quence d\u2019un changement de culture au sein de l\u2019entreprise, explique Tengrootenhuysen. Le retailer a abandonn\u00e9 ses niveaux hi\u00e9rarchiques au sein du management : pour la premi\u00e8re fois la balle est dans le camp des employ\u00e9s, qui dirigent leur propre travail. \u00ab L\u2019ironie est que nous avons d\u00e9cid\u00e9 \u2018top-down\u2019 que nous ne travaillerions plus \u2018top-down\u2019. \u00bb<\/p>\n<p>\nLe CEO nous en dira plus lors de l\u2019avant-programme \u2018Game Changers\u2019 \u00e0 l\u2019occasion de la RetailDetail Night, la cl\u00f4ture festive de l\u2019ann\u00e9e retail, qui aura lieu le jeudi 28 novembre au San Marco Village \u00e0 Schelle. Au programme : des s\u00e9minaires th\u00e9matiques dans le courant de l\u2019apr\u00e8s-midi, suivis en soir\u00e9e par une s\u00e9ance pl\u00e9ni\u00e8re avec la r\u00e9trospective annuelle du professeur Gino Van Ossel, la remise des RetailDetail Awards et une \u2018keynote\u2019 de Jef Colruyt. Apr\u00e8s quoi vous aurez l\u2019occasion de r\u00e9seauter \u00e0 volont\u00e9 au cours d\u2019un d\u00e9licieux \u2018walking dinner\u2019. <a href=\"https:\/\/www.eventbrite.be\/e\/retaildetail-night-2019-registration-64359977425?aff=nieuwsbrief\" target=\"_blank\" rel=\"noopener\">Cliquez sur ce lien pour obtenir davantage d\u2019informations sur cet \u00e9v\u00e9nement et r\u00e9server vos tickets<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le magasin Decathlon qui ouvrira ses portes d\u2019ici peu dans le centre de Malines va tester une solution durable pour le dernier kilom\u00e8tre : les collaborateurs du magasin livreront les commandes en ligne \u00e0 domicile \u00e0 l\u2019aide d\u2019un triporteur \u00e9lectrique. Aux Pays-Bas l\u2019enseigne de sport teste une nouvelle app. Le shopping par smartphone Pour ce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon va livrer les commandes \u00e0 v\u00e9lo - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le magasin Decathlon qui ouvrira ses portes d\u2019ici peu dans le centre de Malines va tester une solution durable pour le dernier kilom\u00e8tre : les collaborateurs du magasin livreront les commandes en ligne \u00e0 domicile \u00e0 l\u2019aide d\u2019un triporteur \u00e9lectrique. 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