{"id":37265,"date":"2019-11-25T15:21:02","date_gmt":"2019-11-25T15:21:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/pas-de-differences-de-prix-entre-jumbo-rijkevorsel-et-pelt\/"},"modified":"2019-11-25T15:21:02","modified_gmt":"2019-11-25T15:21:02","slug":"pas-de-differences-de-prix-entre-jumbo-rijkevorsel-et-pelt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pas-de-differences-de-prix-entre-jumbo-rijkevorsel-et-pelt\/","title":{"rendered":"Pas de diff\u00e9rences de prix entre Jumbo Rijkevorsel et Pelt"},"content":{"rendered":"<p>Depuis son ouverture \u00e0 Pelt le nouveau venu <strong>Jumbo<\/strong> a\u00a0diminu\u00e9 les prix de plusieurs produits, indique l\u2019analyste de donn\u00e9es Daltix. Ainsi l\u2019enseigne hollandaise ne fait qu&rsquo;augmenter\u00a0la pression sur les prix en Belgique. Pour l\u2019instant Jumbo ne semble pas pratiquer la tarification r\u00e9gionale dans notre pays.<\/p>\n<p><!--break--><\/p>\n<h2>La pression sur les prix augmente<\/h2>\n<p>Pour l\u2019instant Jumbo n\u2019adapte pas ses prix de vente au niveau local dans ses deux supermarch\u00e9s belges, conclut Daltix : l\u2019entreprise <a href=\"https:\/\/www.linkedin.com\/company\/daltix\/\" target=\"_blank\" rel=\"noopener\">a compos\u00e9 un panier de 180 produits de marque <\/a>et a contr\u00f4l\u00e9 les prix tant \u00e0 Rijkevorsel qu\u2019\u00e0 Pelt le 20 novembre. Les prix de vente se sont av\u00e9r\u00e9s identiques. On peut y voir diff\u00e9rentes raisons : soit Jumbo consid\u00e8re les deux points de vente comme champ d\u2019action comparable (bien que <strong>Colruyt <\/strong>ne soit pas pr\u00e9sent \u00e0 Rijkevorsel), soit le retailer ne pratique pas (encore) la tarification locale dans ses deux magasins belges.<\/p>\n<p>\nEn outre Daltix a constat\u00e9 qu\u2019entre-temps la cha\u00eene de supermarch\u00e9s avait modifi\u00e9 les prix de 80 des 180 articles contr\u00f4l\u00e9s \u2013 g\u00e9n\u00e9ralement vers le bas \u2013 compar\u00e9 au jour d\u2019ouverture \u00e0 Pelt. En cons\u00e9quence le prix du panier a diminu\u00e9 de 1,5%, ce qui ne fait qu\u2019augmenter la pression sur le paysage du retail belge. Ainsi la diff\u00e9rence de prix entre un panier chez Colruyt et chez Jumbo devient minime, pr\u00e9cise l\u2019analyste.<\/p>\n<p>\nSuite \u00e0 ces baisses de prix, Jumbo est actuellement 8,9% moins cher en Belgique qu\u2019aux Pays-Bas sur base d\u2019un panier de 330 produits de marque. Cette diff\u00e9rence est inf\u00e9rieure \u00e0 la diff\u00e9rence de 17% rapport\u00e9e par Test-Achats, qui toutefois n\u2019a contr\u00f4l\u00e9 que 50 produits. Les diff\u00e9rences de prix sont les plus \u00e9lev\u00e9es dans les cat\u00e9gories produits laitiers, b\u00e9b\u00e9s et droguerie.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis son ouverture \u00e0 Pelt le nouveau venu Jumbo a\u00a0diminu\u00e9 les prix de plusieurs produits, indique l\u2019analyste de donn\u00e9es Daltix. Ainsi l\u2019enseigne hollandaise ne fait qu&rsquo;augmenter\u00a0la pression sur les prix en Belgique. Pour l\u2019instant Jumbo ne semble pas pratiquer la tarification r\u00e9gionale dans notre pays. La pression sur les prix augmente Pour l\u2019instant Jumbo n\u2019adapte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pas de diff\u00e9rences de prix entre Jumbo Rijkevorsel et Pelt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Depuis son ouverture \u00e0 Pelt le nouveau venu Jumbo a diminu\u00e9 les prix de plusieurs produits, indique l\u2019analyste de donn\u00e9es Daltix. 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