{"id":37367,"date":"2019-11-29T11:13:35","date_gmt":"2019-11-29T11:13:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/mud-jeans-ouvre-une-boutique-de-leasing-physique\/"},"modified":"2019-11-29T11:13:35","modified_gmt":"2019-11-29T11:13:35","slug":"mud-jeans-ouvre-une-boutique-de-leasing-physique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/mud-jeans-ouvre-une-boutique-de-leasing-physique\/","title":{"rendered":"Mud Jeans ouvre sa premi\u00e8re boutique physique"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Mud Jeans<\/strong>, pionnier dans le leasing de jeans, a ouvert sa premi\u00e8re boutique physique. Les clients peuvent y essayer tous les mod\u00e8les, mais pas les acheter : si vous voulez un jean, vous le recevrez \u00e0 la maison quelques jours plus tard.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Showroom et cabine d&rsquo;essayage <\/span><\/h2>\n<p><span style=\"background-color:white\">Mud Jeans a ouvert son <a href=\"https:\/\/www.duurzaam-ondernemen.nl\/de-groene-afslag-mud-jeans-openen-de-allereerste-lease-shop-ter-wereld\/\" target=\"_blank\" rel=\"noopener\">tout premier magasin physique<\/a> ou plut\u00f4t sa toute premi\u00e8re cabine d&rsquo;essayage, \u00e0 Laren (pr\u00e8s de Hilversum, aux Pays-Bas). La primeur a \u00e9t\u00e9 r\u00e9serv\u00e9e au nouveau site durable De Groene Afslag, un centre multifonctionnel qui veut r\u00e9unir diverses initiatives durables et abrite notamment un th\u00e9\u00e2tre, un restaurant et donc l&rsquo;espace commercial de Mud Jeans. Il h\u00e9berge \u00e9galement les bureaux de Mud Jeans.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La particularit\u00e9 du lieu est que les clients ne peuvent pas y acheter de jeans, m\u00eame s&rsquo;ils y pourront y voir, toucher et essayer l&rsquo;ensemble des mod\u00e8les, tailles et couleurs. \u00ab\u00a0Certains clients appr\u00e9cient la possibilit\u00e9\u00a0<a href=\"https:\/\/fashionunited.nl\/nieuws\/retail\/mud-jeans-opent-eerste-fysieke-lease-shop\/2019112544194\" target=\"_blank\" rel=\"noopener\">d&rsquo;essayer les pantalons<\/a>\u00a0et de sentir la mati\u00e8re avant de les louer\u00a0\u00bb, explique Petra Wentholt, directrice commerciale de FashionUnited. La boutique proposera \u00e9galement des jeans \u00ab\u00a0vintage\u00a0\u00bb alors qu&rsquo;une vid\u00e9o diffus\u00e9e sur un \u00e9cran explique comment la marque recycle ses jeans.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Pionnier de la mode circulaire<\/span><\/h2>\n<p><span style=\"background-color:white\">Mud Jeans innove en proposant des jeans en leasing depuis 2013 : les clients paient un \u00ab\u00a0loyer\u00a0\u00bb mensuel pour louer un pantalon. \u00c0 la fin de la p\u00e9riode de leasing d&rsquo;un an, ils peuvent conserver leur jean ou l&rsquo;\u00e9changer contre un nouveau. Les \u00ab\u00a0anciens\u00a0\u00bb jeans commencent alors une deuxi\u00e8me vie comme jeans vintage \u2013 \u00e0 nouveau dans le cadre d&rsquo;un leasing \u2013 ou sont recycl\u00e9s.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Avec ce mod\u00e8le circulaire, Mud Jeans cherche \u00e0 r\u00e9duire autant que possible la consommation d&rsquo;eau et les \u00e9missions de CO2 d&rsquo;une industrie textile traditionnellement tr\u00e8s polluante. Le label s&rsquo;inscrit \u00e9galement dans les projets du gouvernement n\u00e9erlandais qui veut une \u00e9conomie compl\u00e8tement circulaire d&rsquo;ici 2050.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mud Jeans, pionnier dans le leasing de jeans, a ouvert sa premi\u00e8re boutique physique. Les clients peuvent y essayer tous les mod\u00e8les, mais pas les acheter : si vous voulez un jean, vous le recevrez \u00e0 la maison quelques jours plus tard. \u00a0 Showroom et cabine d&rsquo;essayage Mud Jeans a ouvert son tout premier magasin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mud Jeans ouvre sa premi\u00e8re boutique physique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mud Jeans, pionnier dans le leasing de jeans, a ouvert sa premi\u00e8re boutique physique. 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