{"id":3738,"date":"2013-08-16T07:19:22","date_gmt":"2013-08-16T07:19:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/veritas-expansion-online-et-offline\/"},"modified":"2013-08-16T07:19:22","modified_gmt":"2013-08-16T07:19:22","slug":"veritas-expansion-online-et-offline","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/veritas-expansion-online-et-offline\/","title":{"rendered":"Veritas : expansion online et offline"},"content":{"rendered":"<h2>D\u00e9j\u00e0 trois ouvertures de magasins au mois d\u2019ao\u00fbt<\/h2>\n<p>Le 22 ao\u00fbt prochain un \u2018experience store\u2019 ouvrira ses portes dans la capitale limbourgeoise (Koning Albertstraat).\u00a0 Plus spacieux, le point de vente propose \u00e9galement des d\u00e9monstrations, des workshops et des conseils en mati\u00e8re de mode. Le client y apprendra par exemple\u00a0 \u00e0 combiner des accessoires et \u00e0 cr\u00e9er des bijoux. Ce type de formule privil\u00e9giant le v\u00e9cu en magasin existe d\u00e9j\u00e0 \u00e0 Bruges, Anvers, Bruxelles et depuis le d\u00e9but de ce mois \u00e0 Louvain (Brusselsesteenweg).<\/p>\n<p>N\u00e9anmoins Veritas continue d\u2019investir dans l\u2019ouverture de magasins classiques. Fin de l\u2019ann\u00e9e derni\u00e8re la cha\u00eene comptait 105 points de vente et d\u2019ici fin 2013 elle devrait atteindre le cap des 120 magasins. Au cours du mois d\u2019ao\u00fbt trois nouveaux points de vente ont\u00a0 ouvert leurs portes \u00e0 Gosselies, Andenne et Wetteren.<\/p>\n<p>Par ailleurs Veritas pr\u00e9voit \u00e9galement un nouveau si\u00e8ge principal : l\u2019entreprise envisage\u00a0 de s\u2019\u00e9tablir dans un nouvel immeuble au printemps 2014. Initialement ce b\u00e2timent, ainsi qu\u2019un centre de distribution auraient d\u00fb \u00eatre construits par la soci\u00e9t\u00e9 de transport Essers sur ses terrains \u00e0 Wilrijk (Anvers) ;\u00a0 complexe que Veritas aurait ensuite lou\u00e9.\u00a0 Toutefois dans le cadre de ce projet une partie de la for\u00eat Ferrarris aurait d\u00fb \u00eatre sacrifi\u00e9e, ce qui n\u2019a pas manqu\u00e9 de susciter l\u2019opposition d\u2019activistes \u00e9cologistes. Aussi Essers et Veritas ont renonc\u00e9 \u00e0 leurs plans.<\/p>\n<h2>\n<br \/>Ouverture d\u2019un webshop cet automne<\/h2>\n<p>Outre l\u2019expansion offline, Veritas se lance \u00e9galement dans l\u2019e-commerce en ouvrant une boutique en ligne cet automne, et ce en priorit\u00e9 en Belgique et au Luxembourg et dans d\u2019autres pays et langues par la suite.<\/p>\n<p>Dans cette optique l\u2019entreprise a renouvel\u00e9 son site web : il est plus f\u00e9minin et a pour objectif d\u2019inspirer le visiteur par ses id\u00e9es, plut\u00f4t que de proposer un simple catalogue de produits. \u00ab Il va de soi que les deux rubriques seront li\u00e9es, afin que le client puisse ais\u00e9ment surfer entre les id\u00e9es et les produits \u00bb, explique Veritas.<\/p>\n<p>Au printemps dernier Veritas a \u00e9t\u00e9 touch\u00e9 par <a target=\"_blank\" href=\"nl\/f-belgique\/bgq-mode\/item\/15582-veritas-rena%C3%AEt-de-ses-cendres\" rel=\"noopener\">un grave incendie <\/a>r\u00e9duisant en cendres son si\u00e8ge principal et son entrep\u00f4t attenant \u00e0 Kontich (Anvers). L\u2019entreprise fut contrainte d\u2019 am\u00e9nager des bureaux temporaires dans un autre entrep\u00f4t \u00e0 Wilrijk.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9j\u00e0 trois ouvertures de magasins au mois d\u2019ao\u00fbt Le 22 ao\u00fbt prochain un \u2018experience store\u2019 ouvrira ses portes dans la capitale limbourgeoise (Koning Albertstraat).\u00a0 Plus spacieux, le point de vente propose \u00e9galement des d\u00e9monstrations, des workshops et des conseils en mati\u00e8re de mode. Le client y apprendra par exemple\u00a0 \u00e0 combiner des accessoires et \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veritas : expansion online et offline - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/veritas-expansion-online-et-offline\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veritas : expansion online et offline - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"D\u00e9j\u00e0 trois ouvertures de magasins au mois d\u2019ao\u00fbt Le 22 ao\u00fbt prochain un \u2018experience store\u2019 ouvrira ses portes dans la capitale limbourgeoise (Koning Albertstraat).\u00a0 Plus spacieux, le point de vente propose \u00e9galement des d\u00e9monstrations, des workshops et des conseils en mati\u00e8re de mode. 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