{"id":37405,"date":"2019-12-02T11:07:56","date_gmt":"2019-12-02T11:07:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/hema-et-franprix-etendent-leur-cooperation\/"},"modified":"2019-12-02T11:07:56","modified_gmt":"2019-12-02T11:07:56","slug":"hema-et-franprix-etendent-leur-cooperation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-et-franprix-etendent-leur-cooperation\/","title":{"rendered":"Hema et Franprix \u00e9tendent leur coop\u00e9ration"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Hema<\/strong>\u00a0et\u00a0<strong>Franprix<\/strong>\u00a0vont \u00e9tendre la collaboration qu&rsquo;ils ont annonc\u00e9e en ao\u00fbt dernier. Un rayon Hema sera mis en place cette semaine encore dans 44 filiales suppl\u00e9mentaires de la cha\u00eene fran\u00e7aise de magasins de proximit\u00e9.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Succ\u00e8s<\/span><\/h2>\n<p><span style=\"background-color:white\">Dans le cadre d&rsquo;un test, Franprix vend depuis septembre une s\u00e9lection de produits Hema <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/hema-s%E2%80%99associe-%C3%A0-franprix\" target=\"_blank\" rel=\"noopener\">nombre limit\u00e9 de magasins<\/a>. \u00a0Ce test est \u00e0 pr\u00e9sent \u00e9tendu \u00e0 44 points de vente suppl\u00e9mentaires, portant \u00e0 59 le nombre total de supermarch\u00e9s Franprix proposant un rayon Hema. Les deux entreprises pr\u00e9voient \u00e9galement d&rsquo;\u00e9tendre la coop\u00e9ration \u00e0 plusieurs centaines de magasins l&rsquo;ann\u00e9e prochaine.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Nous sommes\u00a0<a href=\"https:\/\/www.hema.net\/documents\/780029\/820856\/PERSBERICHT+-+Samenwerking+HEMA+en+Franprix+flink+uitgebreid+door+succes.pdf\/7e618507-ebb2-111d-7a0b-06a7101fafe4?t=1575273440204\" target=\"_blank\" rel=\"noopener\">tr\u00e8s satisfaits de notre collaboration<\/a>\u00a0avec Franprix. En plus des ventes suppl\u00e9mentaires que nous r\u00e9alisons sur les rayons install\u00e9s dans les supermarch\u00e9s, nous constatons une augmentation du nombre de clients dans nos \u00e9tablissements situ\u00e9s \u00e0 proximit\u00e9 d&rsquo;un magasin Franprix disposant d&rsquo;un rayon Hema. Notre coop\u00e9ration permet \u00e0 un nombre croissant de consommateurs fran\u00e7ais de faire la connaissance d&rsquo;Hema\u00a0\u00bb, a d\u00e9clar\u00e9 Tjeerd Jegen, PDG de Hema.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Compl\u00e9mentaire<\/span><\/h2>\n<p><span style=\"background-color:white\">Le d\u00e9taillant n\u00e9erlandais vend environ 250 articles par l&rsquo;interm\u00e9diaire de la cha\u00eene de supermarch\u00e9s fran\u00e7aise, dont des articles pour b\u00e9b\u00e9s, des ustensiles de cuisine, des articles de papeterie et des bougies. Les deux entreprises sont compl\u00e9mentaires, car l&rsquo;assortiment non-food de Franprix est r\u00e9duit.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Cette collaboration s&rsquo;inscrit dans la strat\u00e9gie du propri\u00e9taire Marcel Boekhoorn qui veut transformer Hema en une marque disponible dans plusieurs magasins. Il a \u00e9galement entam\u00e9 des collaborations similaires avec\u00a0<strong>Wehkamp<\/strong>,\u00a0<strong>Walmart<\/strong>\u00a0et\u00a0<strong>Jumbo<\/strong>.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hema\u00a0et\u00a0Franprix\u00a0vont \u00e9tendre la collaboration qu&rsquo;ils ont annonc\u00e9e en ao\u00fbt dernier. Un rayon Hema sera mis en place cette semaine encore dans 44 filiales suppl\u00e9mentaires de la cha\u00eene fran\u00e7aise de magasins de proximit\u00e9. \u00a0 Succ\u00e8s Dans le cadre d&rsquo;un test, Franprix vend depuis septembre une s\u00e9lection de produits Hema nombre limit\u00e9 de magasins. \u00a0Ce test est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema et 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