{"id":37418,"date":"2019-12-03T10:19:31","date_gmt":"2019-12-03T10:19:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-se-lance-dans-la-location-de-vetements\/"},"modified":"2019-12-03T10:19:31","modified_gmt":"2019-12-03T10:19:31","slug":"hm-se-lance-dans-la-location-de-vetements","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-se-lance-dans-la-location-de-vetements\/","title":{"rendered":"H&M se lance dans la location de v\u00eatements"},"content":{"rendered":"

H&M <\/strong>propose d\u00e9sormais la location de v\u00eatements : pour la premi\u00e8re fois ce service est mis \u00e0 disposition de la client\u00e8le dans le magasin r\u00e9nov\u00e9 de Stockholm, qui abrite \u00e9galement un atelier de r\u00e9paration de v\u00eatements et un salon de beaut\u00e9.<\/p>\n

<\/p>\n

\nRobes de f\u00eate et de mariage<\/h2>\n

Les membres du programme de fid\u00e9lit\u00e9 ont la possibilit\u00e9 de louer des robes (de f\u00eate et de mariage) des collections \u2018Conscious Exclusive\u2019 de la marque. En outre les clientes peuvent au pr\u00e9alable fixer un rendez-vous avec un(e) styliste, pour se faire conseiller dans leur choix de v\u00eatements. Elles peuvent y louer maximum trois articles \u00e0 la fois, au prix de 350 couronnes su\u00e9doises (33 euros) par v\u00eatement.<\/p>\n

\n\u00ab Nous sommes tr\u00e8s enthousiastes de tester pour la premi\u00e8re fois la location de v\u00eatements <\/a>et d\u2019inciter nos clients \u00e0 percevoir la mode de mani\u00e8re circulaire \u00bb, explique Maria \u00d6stblom, responsable design. \u00ab Nos collections Conscious Exclusive sont fabriqu\u00e9es avec des mat\u00e9riaux produits durablement, nous pensons donc qu\u2019ils sont parfaits pour commencer ce test. \u00bb<\/p>\n

\nDurabilit\u00e9<\/h2>\n

Les nouveaux mod\u00e8les d\u2019entreprise, comme les v\u00eatements de seconde main, les abonnements et les services de location ne cessent de gagner en popularit\u00e9 dans l\u2019industrie de la mode, \u00e9tant donn\u00e9 que les consommateurs cherchent \u00e0 r\u00e9duire leur empreinte \u00e9cologique<\/a>. Rien que cette ann\u00e9es Banana Republic<\/strong>, Scotch & Soda <\/strong>et Urban Outfitters<\/strong>, entre autres, ont lanc\u00e9 un concept de location de v\u00eatements<\/a>.<\/p>\n

\nLe magasin r\u00e9nov\u00e9 de H&M propose \u00e9galement d\u2019autres services pour souligner l\u2019engagement de la cha\u00eene en mati\u00e8re de recyclage et de d\u00e9veloppement durable : ainsi le point de vente dispose d\u2019un atelier de r\u00e9paration de v\u00eatements et d\u2019un H&M Beauty Bar de Dashl.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

H&M propose d\u00e9sormais la location de v\u00eatements : pour la premi\u00e8re fois ce service est mis \u00e0 disposition de la client\u00e8le dans le magasin r\u00e9nov\u00e9 de Stockholm, qui abrite \u00e9galement un atelier de r\u00e9paration de v\u00eatements et un salon de beaut\u00e9. Robes de f\u00eate et de mariage Les membres du programme de fid\u00e9lit\u00e9 ont la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37418","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"\nH&M se lance dans la location de v\u00eatements - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&M propose d\u00e9sormais la location de v\u00eatements : pour la premi\u00e8re fois ce service est mis \u00e0 disposition de la client\u00e8le dans le magasin r\u00e9nov\u00e9 de Stockholm, qui abrite \u00e9galement un atelier de r\u00e9paration de v\u00eatements et un salon de beaut\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-se-lance-dans-la-location-de-vetements\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&M se lance dans la location de v\u00eatements - 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