{"id":37422,"date":"2019-12-03T11:06:06","date_gmt":"2019-12-03T11:06:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/la-france-veut-boycotter-le-black-friday\/"},"modified":"2019-12-03T11:06:06","modified_gmt":"2019-12-03T11:06:06","slug":"la-france-veut-boycotter-le-black-friday","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-france-veut-boycotter-le-black-friday\/","title":{"rendered":"La France veut boycotter le Black Friday"},"content":{"rendered":"

La France envisage d\u2019interdire le Black Friday dans le cadre de sa loi anti-gaspillage. Pourtant cette ann\u00e9e un nouveau record a \u00e9t\u00e9 \u00e9tabli : 57 millions de paiements par carte bancaire ont \u00e9t\u00e9 comptabilis\u00e9s, contre 50 millions l\u2019an dernier.<\/p>\n

<\/p>\n

\nSix milliards d\u2019euros de bonnes affaires ou gaspillage ?<\/h2>\n

Cette ann\u00e9e en France 56,6 millions de transactions par carte bancaire <\/a>ont \u00e9t\u00e9 enregistr\u00e9es lors du Black Friday, donc nettement plus que les 50,3 millions de transactions trait\u00e9es l\u2019an dernier. En termes de chiffre d\u2019affaires les analystes s\u2019attendent \u00e0 un montant record 5,9 milliards d\u2019euros, soit une hausse de 4% compar\u00e9 \u00e0 2018. Depuis son arriv\u00e9e en France en 2013, cette f\u00eate du shopping venue d\u2019Am\u00e9rique, n\u2019a cess\u00e9 de cro\u00eetre d\u2019ann\u00e9e en ann\u00e9e.<\/p>\n

\nToutefois le 9 d\u00e9cembre le parlement fran\u00e7ais proc\u00e9dera \u00e0 un vote concernant une proposition visant \u00e0 interdire Black Friday et Cyber Monday. Cette proposition \u00e9mane de l\u2019ex-ministre de l\u2019Ecologie, Delphine Batho, qui souhaite ajouter un amendement \u00e0 la loi anti-gaspillage existante. L\u2019actuelle ministre de la Transition \u00e9cologique, Elisabeth Borne, elle aussi, souligne l\u2019impact n\u00e9gatif de cet \u00e9v\u00e9nement. \u00ab On ne peut \u00e0 la fois baisser les \u00e9missions de gaz \u00e0 effet de serre et appeler \u00e0 une fr\u00e9n\u00e9sie de consommation<\/a>. Il faut surtout consommer mieux \u00bb, explique-t-elle au journal\u00a0 Le Parisien.<\/p>\n

\nJusqu\u2019\u00e0 deux ans d\u2019emprisonnement<\/h2>\n

La proposition de loi vise \u00e0 qualifier les campagnes de promotions du Black Friday de \u00ab pratiques commerciales agressives \u00bb, pratiques qui en France sont punissables : les contrevenants risquent un emprisonnement de deux ans et des amendes jusqu\u2019\u00e0 30.000 euros. Les initiateurs s\u2019appuient \u00e9galement sur une enqu\u00eate de l\u2019union fran\u00e7aise des consommateurs UFC-Que Choisir. Celle-ci a r\u00e9v\u00e9l\u00e9 qu\u2019en moyenne la r\u00e9duction par client ne d\u00e9passait pas les 2%\u00a0 et que finalement le consommateur ne faisait pas vraiment de bonnes affaires, notamment parce que les marques augmentent discr\u00e8tement leurs prix avant le d\u00e9but du Black Friday.<\/p>\n

\nDe son c\u00f4t\u00e9 l\u2019Autorit\u00e9 fran\u00e7aise de la publicit\u00e9 (ARPP) d\u00e9sapprouve ce projet, jugeant que le cadre l\u00e9gislatif en la mati\u00e8re est d\u00e9j\u00e0 suffisant et qu\u2019une \u00e9ventuelle interdiction pourrait \u00eatre en contradiction avec la l\u00e9gislation europ\u00e9enne.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

La France envisage d\u2019interdire le Black Friday dans le cadre de sa loi anti-gaspillage. Pourtant cette ann\u00e9e un nouveau record a \u00e9t\u00e9 \u00e9tabli : 57 millions de paiements par carte bancaire ont \u00e9t\u00e9 comptabilis\u00e9s, contre 50 millions l\u2019an dernier. Six milliards d\u2019euros de bonnes affaires ou gaspillage ? Cette ann\u00e9e en France 56,6 millions de […]<\/p>\n","protected":false},"author":1,"featured_media":37419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nLa France veut boycotter le Black Friday - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La France envisage d\u2019interdire le Black Friday dans le cadre de sa loi anti-gaspillage. 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