{"id":37464,"date":"2019-12-04T14:37:34","date_gmt":"2019-12-04T14:37:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/marks-spencer-se-lance-dans-lagriculture-urbaine-a-londres\/"},"modified":"2019-12-04T14:37:34","modified_gmt":"2019-12-04T14:37:34","slug":"marks-spencer-se-lance-dans-lagriculture-urbaine-a-londres","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/marks-spencer-se-lance-dans-lagriculture-urbaine-a-londres\/","title":{"rendered":"Marks &amp; Spencer se lance dans l\u2019agriculture urbaine \u00e0 Londres"},"content":{"rendered":"<p><strong>Marks &amp; Spencer <\/strong>a install\u00e9 des fermes verticales dans sept magasins \u00e0 Londres. L\u2019enseigne britannique y cultive des herbes fra\u00eeches dans des mini-serres connect\u00e9es.<\/p>\n<p><!--break--><\/p>\n<h2>\nHerbes fra\u00eechement cueillies\u00a0 en magasin<\/h2>\n<p>A peine trois mois apr\u00e8s le lancement de son projet pilote d\u2019agriculture urbaine verticale indoor, Marks &amp; Spencer \u00e9tend l\u2019initiative vers six autres points de vente. A Londres sept magasins disposent d\u00e9sormais de mini-serres, o\u00f9 sont cultiv\u00e9es et r\u00e9colt\u00e9es diverses herbes fra\u00eeches, notamment de la menthe, du persil et de la coriandre. Les clients peuvent donc litt\u00e9ralement y acheter des herbes fra\u00eechement cueillies en magasin.<\/p>\n<p>\nEn septembre M&amp;S <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/marks-spencer-cultive-des-herbes-fra%C3%AEches-en-magasin\" target=\"_blank\" rel=\"noopener\">a install\u00e9 la premi\u00e8re serre intelligente <\/a>dans un magasin r\u00e9nov\u00e9 de la capitale britannique. Ce dispositif, devenu depuis le sujet de conversation par excellence, contribue \u00e0 changer la perception de M&amp;S Food dans le quartier. \u00ab La serre ajoute <a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2019\/12\/ms-rolls-urban-farming-scheme-7-london-stores\/\" target=\"_blank\" rel=\"noopener\">un sentiment de r\u00e9elle fra\u00eecheur <\/a>\u00e0 notre offre de produits et les clients s\u2019int\u00e9ressent aux avantages durables du concept \u00bb, explique le g\u00e9rant du magasin Joe Erskine \u00e0 Retail Gazette.<\/p>\n<h2>\nEcosyst\u00e8me contr\u00f4l\u00e9 \u00e0 distance<\/h2>\n<p>Les fermes verticales consomment 95%\u00a0moins d&rsquo;eau\u00a0et 75% moins d\u2019engrais par rapport \u00e0 l\u2019agriculture traditionnelle, pr\u00e9tend Infarm. L\u2019entreprise\u00a0combine les\u00a0unit\u00e9s agricoles verticales\u00a0<a href=\"https:\/\/corporate.marksandspencer.com\/stories\/blog\/bringing-the-infarm-urban-farming-r-evolution-to-the-uk-with-marks-and-spencer\" target=\"_blank\" rel=\"noopener\">avec la technologie connect\u00e9e et l\u2019apprentissage automatique<\/a>, cr\u00e9ant ainsi un \u00e9cosyst\u00e8me enti\u00e8rement contr\u00f4l\u00e9 \u00e0 distance au niveau de la lumi\u00e8re, de l\u2019air et des substances nutritives. La plateforme cloud apprend en permanence et am\u00e9liore ainsi le processus de culture, au fur et \u00e0 mesure.<\/p>\n<p>\nAfin de d\u00e9cider quels autres magasins seraient dot\u00e9s d\u2019une serre, M&amp;S s\u2019est bas\u00e9 sur les donn\u00e9es de vente d\u2019herbes fra\u00eeches dans ses magasins londoniens, pour d\u00e9terminer o\u00f9 la demande \u00e9tait la plus \u00e9lev\u00e9e.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marks &amp; Spencer a install\u00e9 des fermes verticales dans sept magasins \u00e0 Londres. L\u2019enseigne britannique y cultive des herbes fra\u00eeches dans des mini-serres connect\u00e9es. Herbes fra\u00eechement cueillies\u00a0 en magasin A peine trois mois apr\u00e8s le lancement de son projet pilote d\u2019agriculture urbaine verticale indoor, Marks &amp; Spencer \u00e9tend l\u2019initiative vers six autres points de vente. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marks &amp; Spencer se lance dans l\u2019agriculture urbaine \u00e0 Londres - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Marks &amp; Spencer a install\u00e9 des fermes verticales dans sept magasins \u00e0 Londres. 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