{"id":3750,"date":"2013-08-19T06:50:01","date_gmt":"2013-08-19T06:50:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-va-produire-en-ethiopie\/"},"modified":"2013-08-19T06:50:01","modified_gmt":"2013-08-19T06:50:01","slug":"hm-va-produire-en-ethiopie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-va-produire-en-ethiopie\/","title":{"rendered":"H&amp;M va produire en \u00c9thiopie"},"content":{"rendered":"<h2>Commandes-tests<\/h2>\n<p>\u00ab Pour garantir notre expansion, nous devons veiller \u00e0 notre capacit\u00e9. C\u2019est pourquoi nous augmentons notre production dans les usines existantes, mais nous recherchons \u00e9galement de nouvelles zones de production \u00bb, explique le porte-parole Camilla Emilsson-Falk dans The Wall Street Journal.<\/p>\n<p>La cha\u00eene su\u00e9doise a pass\u00e9 des commandes-tests aupr\u00e8s de fournisseurs \u00e9thiopiens. Selon un fournisseur, H&amp;M souhaiterait faire fabriquer un million de v\u00eatements par mois en \u00c9thiopie.<\/p>\n<p>\u00a0<\/p>\n<h2>Moiti\u00e9 moins cher qu\u2019en Chine<\/h2>\n<p>Bien entendu la d\u00e9localisation en \u00c9thiopie s\u2019explique par des raisons financi\u00e8res. Selon les derniers chiffres disponibles de Sanford C. Bernstein datant de 2011, le co\u00fbt de production par unit\u00e9 serait moiti\u00e9 plus bas qu\u2019en Chine. Bien que cet avantage ne soit pas valable \u00e0 long terme : en Chine les prix augmentent de 7,7% par an, en \u00c9thiopie de 18%. A ce rythme l\u2019\u00c9thiopie sera plus ch\u00e8re que la Chine d\u2019ici 2019.<\/p>\n<p>Le gouvernement \u00e9thiopien estime que la production textile deviendra l\u2019un des p\u00f4les de croissance de l\u2019\u00e9conomie du pays. L\u2019objectif est d\u2018exporter pour un milliard de dollars de textile d\u2019ici 2016. Durant la p\u00e9riode de juillet 2011 \u00e0 juin 2012 le pays a export\u00e9 pour 84,6 millions de dollars de v\u00eatements, soit une hausse de 26% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n<p>H&amp;M suit ainsi l\u2019exemple des cha\u00eenes britanniques Tesco, George et Primark qui elles aussi ont transf\u00e9r\u00e9 une partie de leur production en \u00c9thiopie.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commandes-tests \u00ab Pour garantir notre expansion, nous devons veiller \u00e0 notre capacit\u00e9. C\u2019est pourquoi nous augmentons notre production dans les usines existantes, mais nous recherchons \u00e9galement de nouvelles zones de production \u00bb, explique le porte-parole Camilla Emilsson-Falk dans The Wall Street Journal. La cha\u00eene su\u00e9doise a pass\u00e9 des commandes-tests aupr\u00e8s de fournisseurs \u00e9thiopiens. Selon un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M va produire en \u00c9thiopie - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-va-produire-en-ethiopie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&amp;M va produire en \u00c9thiopie - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Commandes-tests \u00ab Pour garantir notre expansion, nous devons veiller \u00e0 notre capacit\u00e9. 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