{"id":37501,"date":"2019-12-05T16:00:53","date_gmt":"2019-12-05T16:00:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/decathlon-acquiert-le-specialiste-du-hockey-dita\/"},"modified":"2019-12-05T16:00:53","modified_gmt":"2019-12-05T16:00:53","slug":"decathlon-acquiert-le-specialiste-du-hockey-dita","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/decathlon-acquiert-le-specialiste-du-hockey-dita\/","title":{"rendered":"D\u00e9cathlon acquiert le sp\u00e9cialiste du hockey Dita"},"content":{"rendered":"<p><span style=\"background-color:white\">La cha\u00eene fran\u00e7aise d&rsquo;articles de sport\u00a0<strong>Decathlon<\/strong>\u00a0rach\u00e8te le sp\u00e9cialiste n\u00e9erlandais du hockey\u00a0<strong>Dita<\/strong>\u00a0\u00e0 \u00a0<strong>All Weather Sports<\/strong>. Ce dernier conservera le contr\u00f4le de la distribution des articles Dita aux magasins sp\u00e9cialis\u00e9s dans le hockey.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00c9tendre l&rsquo;assortiment<\/span><\/h2>\n<p><span style=\"background-color:white\">D\u00e9cathlon,\u00a0<a href=\"https:\/\/fashionunited.nl\/nieuws\/business\/decathlon-neemt-hockeymerk-dita-over\/2019120544297\" target=\"_blank\" rel=\"noopener\">qui commercialisait d\u00e9j\u00e0 les produits Dita<\/a>, rach\u00e8te donc la marque de hockey pour un montant non communiqu\u00e9. Fond\u00e9e en 1896, Dita est pass\u00e9e sous pavillon n\u00e9erlandais dans les ann\u00e9es 80 apr\u00e8s avoir \u00e9t\u00e9 rachet\u00e9e par la famille Kruize, rapporte FashionUnited. Cette acquisition permet \u00e0 Decathlon d&rsquo;\u00e9tendre encore son assortiment. Cela ne signifie pas qu&rsquo;elle cessera de travailler avec d&rsquo;autres marques de hockey.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Dita est \u00e0 l&rsquo;origine de plusieurs grandes innovations dans le domaine du hockey et nous comptons bien faire honneur \u00e0 cet h\u00e9ritage. Chez Decathlon, Dita aura acc\u00e8s \u00e0 nos outils de recherche et d\u00e9veloppement uniques\u00a0\u00bb, a d\u00e9clar\u00e9 Pierre Vernet, responsable des partenariats de la cha\u00eene de distribution fran\u00e7aise.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L&rsquo;op\u00e9ration ne met pas All Weather Sports hors-jeu. Les N\u00e9erlandais resteront en charge de\u00a0<a href=\"https:\/\/www.lecho.be\/entreprises\/sport\/decathlon-s-offre-dita-le-specialiste-du-hockey\/10188354.html\" target=\"_blank\" rel=\"noopener\">la distribution vers des d\u00e9taillants sp\u00e9cialis\u00e9s en hockey, du d\u00e9veloppement de la marque et du sponsoring<\/a>, pr\u00e9cise L&rsquo;Echo.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene fran\u00e7aise d&rsquo;articles de sport\u00a0Decathlon\u00a0rach\u00e8te le sp\u00e9cialiste n\u00e9erlandais du hockey\u00a0Dita\u00a0\u00e0 \u00a0All Weather Sports. Ce dernier conservera le contr\u00f4le de la distribution des articles Dita aux magasins sp\u00e9cialis\u00e9s dans le hockey. \u00a0 \u00c9tendre l&rsquo;assortiment D\u00e9cathlon,\u00a0qui commercialisait d\u00e9j\u00e0 les produits Dita, rach\u00e8te donc la marque de hockey pour un montant non communiqu\u00e9. Fond\u00e9e en 1896, Dita [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9cathlon acquiert le sp\u00e9cialiste du hockey Dita - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sportwinkelketen Decathlon neemt de Nederlandse hockeyspecialist Dita over van All Weather Sports, dat wel de distributie aan hockeyspeciaalzaken behoudt.\" \/>\n<meta name=\"robots\" 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