{"id":37584,"date":"2019-12-10T13:13:30","date_gmt":"2019-12-10T13:13:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/les-magasins-de-mediamarkt-doivent-etre-plus-petits-et-plus-conviviaux\/"},"modified":"2019-12-10T13:13:30","modified_gmt":"2019-12-10T13:13:30","slug":"les-magasins-de-mediamarkt-doivent-etre-plus-petits-et-plus-conviviaux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/les-magasins-de-mediamarkt-doivent-etre-plus-petits-et-plus-conviviaux\/","title":{"rendered":"\u00ab Les magasins de MediaMarkt doivent \u00eatre plus petits et plus conviviaux \u00bb"},"content":{"rendered":"<p>Dans sa premi\u00e8re interview en tant que patron int\u00e9rimaire de <strong>Ceconomy<\/strong> Bernhard D\u00fcttmann a annonc\u00e9 un changement important dans les magasins des cha\u00eenes <strong>MediaMarkt <\/strong>et <strong>Saturn<\/strong>. Selon lui, actuellement les points de vente sont trop grands et l\u2019atmosph\u00e8re y est souvent trop froide.<\/p>\n<p><!--break--><\/p>\n<h2>\nMagasins de plus petit format<\/h2>\n<p>Selon D\u00fcttmann, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/le-ceo-de-ceconomy-cong%C3%A9di%C3%A9-apr%C3%A8s-moins-d%E2%80%99un\" target=\"_blank\" rel=\"noopener\">qui a remplac\u00e9 J\u00f6rn Werner en octobre <\/a>et dirigera l\u2019entreprise durant un an, l\u2019atmosph\u00e8re et l\u2019ambiance des magasins doit changer. \u00ab Les gens veulent vivre quelque chose, prendre plaisir \u00e0 faire du shopping \u00bb, explique-t-il au journal Handelsblatt. Pour ce faire <a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/media-markt-und-saturn-wir-haben-uns-in-falscher-sicherheit-gewiegt-ceconomy-spitze-raeumt-versaeumnisse-ein\/25313496.html?ticket=ST-28456192-j94JoQ0iLI3NvQHVIJYs-ap3\" target=\"_blank\" rel=\"noopener\">le format des magasins doit \u00eatre r\u00e9duit<\/a>. Aujourd\u2019hui leur surface est d\u2019en moyenne 3000 m\u00b2, alors que la surface id\u00e9ale se situerait entre 1700 \u00e0 1800 m\u00b2, estime le CEO.<\/p>\n<p>\nPour sortir l\u2019entreprise de la crise D\u00fcttmann veut davantage centraliser l\u2019organisation afin de r\u00e9duire les co\u00fbts et \u00e9courter les canaux d\u00e9cisionnels. \u00ab Nous venons d&rsquo;un monde compl\u00e8tement d\u00e9centralis\u00e9 : les magasins, les pays &#8211; tous ont agi de mani\u00e8re tr\u00e8s ind\u00e9pendante \u00bb, affirme-t-il. \u00ab L&rsquo;entreprise se compla\u00eet depuis trop longtemps dans un faux sentiment de s\u00e9curit\u00e9. Lorsque nous nous en sommes rendu compte, nous sommes intervenus. \u00bb<\/p>\n<p>\nDans cette m\u00eame interview D\u00fcttmann critique s\u00e9v\u00e8rement ses pr\u00e9d\u00e9cesseurs. \u00ab Un nouveau CEO doit toujours avoir son \u00e9quipe de son c\u00f4t\u00e9, sans quoi il ne peut rien changer \u00bb, explique-t-il faisant allusion \u00e0 J\u00f6rn Werner. Pieter Haas, le pr\u00e9d\u00e9cesseur de ce dernier, n\u2019est pas \u00e9pargn\u00e9 non plus par le CEO : \u00ab Lorsque j\u2019ai rejoint le conseil d\u2019administration, on nous a pr\u00e9sent\u00e9 de nombreux graphiques concernant la transformation de l\u2019entreprise. \u00c7a paraissait bien au d\u00e9but. \u00bb Mais petit \u00e0 petit le CEO a constat\u00e9 que peu de choses se concr\u00e9tisaient : \u00ab On ne faisait que coordonner, sans impl\u00e9menter \u00bb, d\u00e9plore-t-il.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans sa premi\u00e8re interview en tant que patron int\u00e9rimaire de Ceconomy Bernhard D\u00fcttmann a annonc\u00e9 un changement important dans les magasins des cha\u00eenes MediaMarkt et Saturn. Selon lui, actuellement les points de vente sont trop grands et l\u2019atmosph\u00e8re y est souvent trop froide. Magasins de plus petit format Selon D\u00fcttmann, qui a remplac\u00e9 J\u00f6rn Werner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Les magasins de MediaMarkt doivent \u00eatre plus petits et plus conviviaux \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans sa premi\u00e8re interview en tant que patron int\u00e9rimaire de Ceconomy Bernhard D\u00fcttmann a annonc\u00e9 un changement important dans les magasins des cha\u00eenes MediaMarkt et Saturn. Selon lui, actuellement les points de vente sont trop grands et l\u2019atmosph\u00e8re y est souvent trop froide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/les-magasins-de-mediamarkt-doivent-etre-plus-petits-et-plus-conviviaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Les magasins de MediaMarkt doivent \u00eatre plus petits et plus conviviaux \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Dans sa premi\u00e8re interview en tant que patron int\u00e9rimaire de Ceconomy Bernhard D\u00fcttmann a annonc\u00e9 un changement important dans les magasins des cha\u00eenes MediaMarkt et Saturn. 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