{"id":37646,"date":"2019-12-15T11:43:59","date_gmt":"2019-12-15T11:43:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/la-moitie-des-hypermarches-francais-de-carrefour-ne-sont-pas-rentables\/"},"modified":"2019-12-15T11:43:59","modified_gmt":"2019-12-15T11:43:59","slug":"la-moitie-des-hypermarches-francais-de-carrefour-ne-sont-pas-rentables","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-moitie-des-hypermarches-francais-de-carrefour-ne-sont-pas-rentables\/","title":{"rendered":"\u00ab\u2009La moiti\u00e9 des hypermarch\u00e9s fran\u00e7ais de Carrefour ne sont pas rentables\u2009\u00bb"},"content":{"rendered":"<p><span style=\"background-color:white\">Les hypermarch\u00e9s fran\u00e7ais d\u2019<strong>Auchan<\/strong>,\u00a0de <strong>Carrefour<\/strong>\u00a0et de\u00a0<strong>Casino<\/strong>\u00a0ont perdu des milliards de chiffre d\u2019affaires entre 2014 et 2018. Leur rentabilit\u00e9 a \u00e9galement fortement diminu\u00e9 au cours de la m\u00eame p\u00e9riode.<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">E-commerce et magasins de proximit\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon le magazine Lin\u00e9aires, le chiffre d\u2019affaires des hypermarch\u00e9s des trois enseignes a diminu\u00e9 d\u2019environ 2,7 milliards d\u2019euros sur la m\u00eame p\u00e9riode. Carrefour et Auchan en seraient responsables \u00e0 hauteur d\u2019un milliard. Les principales raisons de cette baisse sont l\u2019\u00e9volution des habitudes de consommation, comme l\u2019essor du commerce \u00e9lectronique (en particulier du commerce non alimentaire) et le passage aux petits commerces de proximit\u00e9 (alimentation).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Selon le magazine fran\u00e7ais, qui s\u2019appuie sur des sources syndicales, l\u2019\u00e9rosion du chiffre d\u2019affaires s\u2019accompagne d\u2019une baisse de la rentabilit\u00e9. En 2018, le d\u00e9ficit op\u00e9rationnel des hypermarch\u00e9s fran\u00e7ais de Carrefour <a href=\"https:\/\/www.lineaires.com\/la-distribution\/exclusif-les-pertes-des-hypermarches-carrefour?sso=1576160572\" target=\"_blank\" rel=\"noopener\">se serait \u00e9lev\u00e9 \u00e0 132 millions d\u2019euros<\/a>. Pas moins de 89 sur les 191 hypermarch\u00e9s auraient \u00e9t\u00e9 d\u00e9ficitaires l\u2019an dernier. Alors qu\u2019en 2014, les b\u00e9n\u00e9fices s\u2019\u00e9levaient encore \u00e0 479 millions d\u2019euros.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Plan d\u2019action<\/span><\/h2>\n<p><span style=\"background-color:white\">Carrefour ne souhaite pas r\u00e9agir \u00e0 des chiffres qu\u2019il n\u2019a pas publi\u00e9s. Marie Cheval, responsable des hypermarch\u00e9s, indique que 41 hypermarch\u00e9s vont adopter \u00ab\u2009Rebond\u2009\u00bb, un mod\u00e8le op\u00e9rationnel qui donnera aux directeurs de magasins plus de marge de man\u0153uvre pour aider les magasins \u00e0 se redresser.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La cha\u00eene a d\u00e9j\u00e0 pris un certain nombre de mesures\u00a0: 2018 \u00e9tait la premi\u00e8re ann\u00e9e du plan de transformation du groupe qui a investi dans la comp\u00e9titivit\u00e9 et les prix. Selon les analystes, cela a pes\u00e9 sur les chiffres et les marges. Des r\u00e9ductions de surface ont \u00e9galement \u00e9t\u00e9 mises en \u0153uvre, telles que la <a href=\"https:\/\/www.lesechos.fr\/industrie-services\/conso-distribution\/les-hypermarches-en-grande-difficulte-en-france-1155343\" target=\"_blank\" rel=\"noopener\">concession de rayons<\/a>\u00a0\u00e0\u00a0<strong>Darty<\/strong>, rapporte le quotidien fran\u00e7ais Les Echos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les hypermarch\u00e9s fran\u00e7ais d\u2019Auchan,\u00a0de Carrefour\u00a0et de\u00a0Casino\u00a0ont perdu des milliards de chiffre d\u2019affaires entre 2014 et 2018. Leur rentabilit\u00e9 a \u00e9galement fortement diminu\u00e9 au cours de la m\u00eame p\u00e9riode. E-commerce et magasins de proximit\u00e9 Selon le magazine Lin\u00e9aires, le chiffre d\u2019affaires des hypermarch\u00e9s des trois enseignes a diminu\u00e9 d\u2019environ 2,7 milliards d\u2019euros sur la m\u00eame p\u00e9riode. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37646","post","type-post","status-publish","format-standard","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab\u2009La moiti\u00e9 des hypermarch\u00e9s fran\u00e7ais de Carrefour ne sont pas rentables\u2009\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De hypermarkten van Auchan, Carrefour en Casino hebben tussen 2014 en 2018 miljarden aan omzet verloren. 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