{"id":37715,"date":"2019-12-17T07:32:23","date_gmt":"2019-12-17T07:32:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/jumbo-reprend-17-magasins-hema-aux-pays-bas-et-en-belgique\/"},"modified":"2019-12-17T07:32:23","modified_gmt":"2019-12-17T07:32:23","slug":"jumbo-reprend-17-magasins-hema-aux-pays-bas-et-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jumbo-reprend-17-magasins-hema-aux-pays-bas-et-en-belgique\/","title":{"rendered":"Jumbo reprend 17 magasins Hema aux Pays-Bas et en Belgique"},"content":{"rendered":"<p><strong>Jumbo<\/strong> et <strong>Hema<\/strong> sont parvenus \u00e0 un accord en vue d\u2019une collaboration commerciale au Benelux : dans les trois ann\u00e9es \u00e0 venir Jumbo reprendra les contrats de bail de 17 succursales de Hema dans de grandes villes. En outre tous les supermarch\u00e9s de la cha\u00eene vendront des produits Hema.<\/p>\n<p><!--break--><\/p>\n<h2>\nConcept de magasin commun<\/h2>\n<p>D\u00e9but novembre les deux enseignes avaient d\u00e9j\u00e0 annonc\u00e9 leur intention <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/jumbo-et-hema-annoncent-une-collaboration-structurelle\" target=\"_blank\" rel=\"noopener\">de collaborer \u00e9troitement aux Pays-Bas et en Belgique<\/a>, mais sans communiquer de plus amples d\u00e9tails. A pr\u00e9sent il s\u2019av\u00e8re que Jumbo va effectivement reprendre des magasins de Hema, principalement dans des zones urbaines. Toutefois le communiqu\u00e9 de presse ne pr\u00e9cise pas de quels points de vente il s\u2019agit. En outre les deux partenaires d\u00e9velopperont un concept de magasin commun dans six gares, o\u00f9 Jumbo fournira l\u2019assortiment alimentaire. Par ailleurs tous les supermarch\u00e9s de Jumbo aux Pays-Bas et en Belgique introduiront progressivement des articles Hema dans leur offre. Et enfin, Hema sera co-sponsor des \u00e9quipes de cyclisme et de patinage de Team Jumbo-Visma durant une p\u00e9riode d\u2019au moins quatre ans.<\/p>\n<p>\nLa transition des magasins se d\u00e9roulera en phases, indiquent les deux partenaires : dans un premier temps Hema souhaite ouvrir de nouveaux magasins selon sa nouvelle formule dans les zones de chalandise concern\u00e9es. Le r\u00e9seau de magasins de Hema restera donc intact et le retailer ne s\u2019attend pas \u00e0 des pertes d\u2019emplois. Le montant d\u00e9bours\u00e9 par Jumbo pour la reprise des magasins servira \u00e0 r\u00e9duire la dette de Hema. L\u2019assortiment Hema propos\u00e9 dans les supermarch\u00e9s durant les six mois \u00e0 venir comprendra notamment des ustensiles de cuisine, de la d\u00e9coration de table, des essuis de cuisine, des verres, des articles de f\u00eate et de saison et des bougies. Cette \u00e9tape s\u2019inscrit dans le cadre de la strat\u00e9gie de Hema visant \u00e0 devenir une marque mondiale.<\/p>\n<p>\n\u00ab Il est merveilleux que deux grandes enseignes n\u00e9erlandaises se renforcent mutuellement de cette mani\u00e8re. Ce partenariat nous offre \u00e0 tous deux de bonnes perspectives en vue d\u2019\u00e9largir notre r\u00e9seau de magasins \u00bb, commente Ton van Veen, CFO de Jumbo. \u00ab Nos marques profond\u00e9ment hollandaises s\u2019accordent tr\u00e8s bien, il y a un v\u00e9ritable lien entre Hema et Jumbo. Les possibilit\u00e9s de notre collaboration sont infinies, allant de magasins combin\u00e9s jusqu\u2019\u00e0 la vente d\u2019articles Hema via des magasins de Jumbo \u00bb, confirme le CEO de Hema, Tjeerd Jegen<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumbo et Hema sont parvenus \u00e0 un accord en vue d\u2019une collaboration commerciale au Benelux : dans les trois ann\u00e9es \u00e0 venir Jumbo reprendra les contrats de bail de 17 succursales de Hema dans de grandes villes. En outre tous les supermarch\u00e9s de la cha\u00eene vendront des produits Hema. Concept de magasin commun D\u00e9but novembre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo reprend 17 magasins Hema aux Pays-Bas et en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo et Hema sont parvenus \u00e0 un accord en vue d\u2019une collaboration commerciale au Benelux : dans les trois ann\u00e9es \u00e0 venir Jumbo reprendra les contrats de bail de 17 succursales de Hema dans de grandes villes. 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