{"id":3777,"date":"2013-08-21T13:17:04","date_gmt":"2013-08-21T13:17:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-filiale-americaine-daldi-intente-un-proces-a-lencontre-dun-pirate-canadien\/"},"modified":"2013-08-21T13:17:04","modified_gmt":"2013-08-21T13:17:04","slug":"la-filiale-americaine-daldi-intente-un-proces-a-lencontre-dun-pirate-canadien","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-filiale-americaine-daldi-intente-un-proces-a-lencontre-dun-pirate-canadien\/","title":{"rendered":"La filiale am\u00e9ricaine d\u2019Aldi intente un proc\u00e8s \u00e0 l\u2019encontre d\u2019un pirate canadien"},"content":{"rendered":"<h2>Pour\u00a0 350.000 dollars d\u2019achats<\/h2>\n<p>Trader Joe\u2019s dispose de 390 points de vente dans 30 \u00e9tats des USA, mais <strong>aucun au Canada<\/strong>. Pourtant l\u2019assortiment de la filiale d\u2019Aldi est tr\u00e8s populaire \u00e9galement de l\u2019autre c\u00f4t\u00e9 de la fronti\u00e8re. D\u2019o\u00f9 l\u2019id\u00e9e ing\u00e9nieuse de l\u2019entrepreneur canadien Michael Hallatt, qui depuis d\u00e9but 2012 traverse la fronti\u00e8re afin d\u2019acheter chaque semaine pour des milliers de dollars de marchandise dans les magasins de Trader Joe\u2019s. Les produits sont ensuite propos\u00e9s \u00e0 un prix l\u00e9g\u00e8rement sup\u00e9rieur dans les rayons de<a target=\"_blank\" href=\"http:\/\/www.piratejoes.ca\/\" rel=\"noopener\"> sa sup\u00e9rette \u2018Pirate Joe\u2019s\u2019<\/a>.<\/p>\n<p>Mais les pratiques commerciales de Pirate Joe\u2019s ne sont pas pour plaire \u00e0\u00a0 la filiale d\u2019Aldi, m\u00eame si Hallat a d\u00e9j\u00e0 <strong>d\u00e9pens\u00e9 quelque 350.000 dollars chez Trader Joe\u2019s depuis l\u2019ouverture de sa sup\u00e9rette<\/strong>.\u00a0 A pr\u00e9sent l\u2019entreprise a d\u00e9cid\u00e9 de faire appel \u00e0 un avocat afin de d\u00e9marrer une proc\u00e9dure judiciaire \u00e0 l\u2019encontre du pirate canadien.\u00a0 Motifs de la plainte ? Infraction au droit de marque de Trader Joe\u2019s,\u00a0 atteinte \u00e0 la r\u00e9putation de la marque et tromperie envers le client.<\/p>\n<h2>\n<br \/>Interdiction d\u2019acc\u00e8s chez Trader Joe\u2019s pour \u00ab son plus grand fan \u00bb<\/h2>\n<p>Hallatt pour sa part voit les choses d\u2019un tout autre point de vue :\u00a0 \u00ab Je suis leur plus grand fan \u00bb \u2026 (et avec\u00a0 350.000 dollars de d\u00e9penses certainement aussi leur plus gros client). Pourtant ce bon client <strong>n\u2019est plus le bienvenu chez Trader Joe\u2019s<\/strong> : l\u2019acc\u00e8s \u00e0 l\u2019enseigne lui a officiellement \u00e9t\u00e9 interdit.<\/p>\n<p>Mais l\u2019entrepreneur canadien ne semble pas s\u2019en soucier : il a tout simplement\u00a0 <strong>engag\u00e9 des gens\u00a0 pour faire le shopping\u00a0 \u00e0 sa place<\/strong>. De plus il se sent soutenu par ses clients, qui appr\u00e9cient de ne pas avoir \u00e0 traverser la fronti\u00e8re pour se procurer leurs produits Trader Joe\u2019s pr\u00e9f\u00e9r\u00e9s.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour\u00a0 350.000 dollars d\u2019achats Trader Joe\u2019s dispose de 390 points de vente dans 30 \u00e9tats des USA, mais aucun au Canada. Pourtant l\u2019assortiment de la filiale d\u2019Aldi est tr\u00e8s populaire \u00e9galement de l\u2019autre c\u00f4t\u00e9 de la fronti\u00e8re. D\u2019o\u00f9 l\u2019id\u00e9e ing\u00e9nieuse de l\u2019entrepreneur canadien Michael Hallatt, qui depuis d\u00e9but 2012 traverse la fronti\u00e8re afin d\u2019acheter chaque [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La filiale am\u00e9ricaine d\u2019Aldi intente un proc\u00e8s \u00e0 l\u2019encontre d\u2019un pirate canadien - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-filiale-americaine-daldi-intente-un-proces-a-lencontre-dun-pirate-canadien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La filiale am\u00e9ricaine d\u2019Aldi intente un proc\u00e8s \u00e0 l\u2019encontre d\u2019un pirate canadien - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Pour\u00a0 350.000 dollars d\u2019achats Trader Joe\u2019s dispose de 390 points de vente dans 30 \u00e9tats des USA, mais aucun au Canada. Pourtant l\u2019assortiment de la filiale d\u2019Aldi est tr\u00e8s populaire \u00e9galement de l\u2019autre c\u00f4t\u00e9 de la fronti\u00e8re. 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