{"id":37985,"date":"2020-01-02T13:54:24","date_gmt":"2020-01-02T13:54:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-interdit-les-ventes-internationales\/"},"modified":"2020-01-02T13:54:24","modified_gmt":"2020-01-02T13:54:24","slug":"nike-interdit-les-ventes-internationales","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-interdit-les-ventes-internationales\/","title":{"rendered":"Nike interdit les ventes internationales"},"content":{"rendered":"<p><span style=\"background-color:white\">\u00c0 partir de cette ann\u00e9e, les\u00a0d\u00e9taillants <strong>Nike<\/strong> ne sont plus autoris\u00e9s \u00e0 envoyer des commandes \u00e0 l\u2019\u00e9tranger. Cette mesure s\u2019inscrit dans la strat\u00e9gie de l\u2019entreprise visant \u00e0 obtenir un meilleur contr\u00f4le sur sa propre marque.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Pas de changements en Europe<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon Highsnobiety, Nike interdit depuis hier \u00e0 ses d\u00e9taillants partenaires d\u2019exp\u00e9dier des produits \u00e0 l\u2019\u00e9tranger. Le changement de politique a entre-temps \u00e9galement \u00e9t\u00e9 confirm\u00e9 par plusieurs revendeurs r\u00e9put\u00e9s. \u00ab\u2009Bien que nous puissions perdre un peu de chiffre d\u2019affaires \u00e0 court terme \u00e0 cause de cette nouvelle politique,\u00a0<a href=\"https:\/\/www.highsnobiety.com\/p\/nike-retailer-international-shipping-ban-response\/\" target=\"_blank\" rel=\"noopener\">je respecte et comprends cette d\u00e9cision<\/a>\u00a0de Nike pour prot\u00e9ger la marque. Par la suite, nous en profiterons sans aucun doute en tant que fournisseurs\u2009\u00bb, d\u00e9clare Alvin Singfield d\u2019Attitude Inc, un magasin britannique de skateboard et de streetwear.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Mais soyons clairs, rien ne changera dans un march\u00e9 unique tel que l\u2019Union europ\u00e9enne. Les webshops n\u00e9erlandais pourront toujours livrer les clients belges et vice versa. Nike y est contrainte par la l\u00e9gislation europ\u00e9enne, qui interdit explicitement de telles restrictions internes.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les grandes marques comme Nike essaient de gagner de plus en plus de contr\u00f4le sur leur propre marque. Cette mesure doit donc aussi \u00eatre interpr\u00e9t\u00e9e dans cette optique. En novembre de l\u2019ann\u00e9e derni\u00e8re, la marque de sport\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-abandonne-la-vente-amazon\" target=\"_blank\" rel=\"noopener\">s\u2019\u00e9tait \u00e9galement retir\u00e9e d\u2019Amazon<\/a>. En g\u00e9rant lui-m\u00eame les ventes, la marque de sport peut mieux prot\u00e9ger l\u2019int\u00e9grit\u00e9 de sa marque.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir de cette ann\u00e9e, les\u00a0d\u00e9taillants Nike ne sont plus autoris\u00e9s \u00e0 envoyer des commandes \u00e0 l\u2019\u00e9tranger. Cette mesure s\u2019inscrit dans la strat\u00e9gie de l\u2019entreprise visant \u00e0 obtenir un meilleur contr\u00f4le sur sa propre marque. \u00a0 Pas de changements en Europe Selon Highsnobiety, Nike interdit depuis hier \u00e0 ses d\u00e9taillants partenaires d\u2019exp\u00e9dier des produits \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-37985","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike interdit les ventes internationales - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les\u00a0d\u00e9taillants Nike ne sont plus autoris\u00e9s \u00e0 envoyer des commandes \u00e0 l\u2019\u00e9tranger. 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