{"id":38060,"date":"2020-01-06T15:44:44","date_gmt":"2020-01-06T15:44:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-met-fin-a-son-projet-de-livraison-simpl-2\/"},"modified":"2020-01-06T15:44:44","modified_gmt":"2020-01-06T15:44:44","slug":"lidl-met-fin-a-son-projet-de-livraison-simpl-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-met-fin-a-son-projet-de-livraison-simpl-2\/","title":{"rendered":"Lidl met fin \u00e0 son projet de livraison Simpl"},"content":{"rendered":"<p>Le test de livraison \u00e0 v\u00e9lo Simpl, en cours \u00e0 Gand depuis plus d\u2019un an, ne se poursuivra pas. <strong>Lidl <\/strong>a cl\u00f4tur\u00e9 le projet fin 2019 et dit vouloir \u00e9valuer les r\u00e9sultats. Visiblement son concurrent <strong>Delhaize<\/strong> a d\u00e9j\u00e0 habilement tir\u00e9 profit de cette information \u2026<\/p>\n<p><!--break--><\/p>\n<h2>\nPop-up digital<\/h2>\n<p>Lidl avait lanc\u00e9 ce service de livraison en octobre 2018 en tant que \u2018pop-up digital\u2019, qui en principe devait se terminer le 28 f\u00e9vrier 2019. Les clients habitant dans le centre-ville de Gand avaient le choix parmi 400 produits pour le petit-d\u00e9jeuner, le lunch, le souper, et ce aux m\u00eames prix que ceux pratiqu\u00e9s en magasin. Les commandes \u00e9taient pr\u00e9par\u00e9es dans la succursale de la Frans van Rijhovelaan et livr\u00e9es \u00e0 v\u00e9lo end\u00e9ans les deux heures par le partenaire Cargo Velo.<\/p>\n<p>\nAu d\u00e9part\u00a0 le projet semblait \u00eatre une r\u00e9ussite : \u00ab Nous sommes impressionn\u00e9s par l\u2019\u00e9norme succ\u00e8s de notre service de coursiers \u00e0 v\u00e9lo \u00bb, se f\u00e9licitait Lidl en mai de l\u2019an dernier. Le discounter avait m\u00eame d\u00e9cid\u00e9<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-%C3%A9largit-son-service-de-livraison-%C3%A0-domicile-%C3%A0-v%C3%A9lo\" target=\"_blank\" rel=\"noopener\"> d\u2019\u00e9tendre le projet pilote gantois<\/a> : la gamme propos\u00e9e a \u00e9t\u00e9 \u00e9largie \u00e0 750 produits et les frais de livraison augment\u00e9s \u00e0 3,99 euros par commande. En six mois de temps les coursiers \u00e0 v\u00e9lo avaient livr\u00e9 pas moins de 25.000 commandes \u00e0 domicile, principalement \u00e0 de jeunes m\u00e9nages avec enfants. Le projet avait permis d\u2019\u00e9viter 1700 kilos d\u2019\u00e9missions de CO2, l\u2019\u00e9quivalent des \u00e9missions d\u2019environ 132 voitures.<\/p>\n<h2>\nCo\u00fbts trop \u00e9lev\u00e9s<\/h2>\n<p>Malgr\u00e9 cet enthousiasme le discounter a mis fin au service le 20 d\u00e9cembre par le biais d\u2019un communiqu\u00e9 relativement discret sur son site web : \u00ab <a href=\"http:\/\/www.lidl-simpl.be\">www.lidl-simpl.be<\/a> est un projet pilote de Lidl destin\u00e9 \u00e0 collecter des exp\u00e9riences. Cette <a href=\"https:\/\/www.lidl-simpl.be\/\" target=\"_blank\" rel=\"noopener\">plateforme est \u00e0 pr\u00e9sent cl\u00f4tur\u00e9e <\/a>afin d\u2019\u00e9valuer les r\u00e9sultats. \u00bb En fermant le webshop, le service de retrait \u00e0 Destelbergen et Saint-Denis-Westrem, lanc\u00e9 en octobre, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-teste-un-service-de-retrait-%C3%A0-gand\" target=\"_blank\" rel=\"noopener\">n\u2019est d\u00e8s lors plus disponible<\/a>.<\/p>\n<p>\nCette d\u00e9cision pourrait s\u2019expliquer par les co\u00fbts \u00e9lev\u00e9s li\u00e9s \u00e0 la pr\u00e9paration et la livraison des commandes en ligne. En mai 2019 l\u2019enseigne avait d\u00e9j\u00e0 d\u00e9cid\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-abandonne-la-vente-en-ligne-de-vin\" target=\"_blank\" rel=\"noopener\">de fermer son webshop de<\/a> vin : \u00ab Nous devons conclure que les frais de livraison p\u00e8sent trop lourd par rapport aux commandes \u00bb, avait alors d\u00e9clar\u00e9 Isabelle Colbrandt, porte-parole de Lidl.<\/p>\n<p>\nEn tout cas la nouvelle n\u2019a pas \u00e9chapp\u00e9 \u00e0 la concurrence : les internautes recherchant Lidl Simpl verront appara\u00eetre une annonce de Delhaize, avec le message suivant : \u00ab Simpl ne livre plus | Commandez sur Delhaize.be \u00bb\u2026<\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/sites\/default\/files\/simpl%20delhaize.JPG\" style=\"height:217px;width:600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le test de livraison \u00e0 v\u00e9lo Simpl, en cours \u00e0 Gand depuis plus d\u2019un an, ne se poursuivra pas. Lidl a cl\u00f4tur\u00e9 le projet fin 2019 et dit vouloir \u00e9valuer les r\u00e9sultats. Visiblement son concurrent Delhaize a d\u00e9j\u00e0 habilement tir\u00e9 profit de cette information \u2026 Pop-up digital Lidl avait lanc\u00e9 ce service de livraison en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl met fin \u00e0 son projet de livraison Simpl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le test de livraison \u00e0 v\u00e9lo Simpl, en cours \u00e0 Gand depuis plus d\u2019un an, ne se poursuivra pas. 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