{"id":38097,"date":"2020-01-07T14:51:16","date_gmt":"2020-01-07T14:51:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-spf-economie-ouvre-une-enquete-a-legard-dalbert-heijn\/"},"modified":"2020-01-07T14:51:16","modified_gmt":"2020-01-07T14:51:16","slug":"le-spf-economie-ouvre-une-enquete-a-legard-dalbert-heijn","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-spf-economie-ouvre-une-enquete-a-legard-dalbert-heijn\/","title":{"rendered":"Le SPF \u00c9conomie ouvre une enqu\u00eate \u00e0 l\u2019\u00e9gard d\u2019Albert Heijn"},"content":{"rendered":"<p>L\u2019action \u20181+2 gratuits\u2019 d\u2019<strong>Albert Heijn <\/strong>suscite \u00e0 nouveau la controverse : l\u2019Inspection \u00e9conomique belge ouvre une enqu\u00eate sur ce coup marketing surprenant. Selon la loi belge, la vente \u00e0 perte est interdite.<\/p>\n<p><!--break--><\/p>\n<h2>\nM\u00eame action, m\u00eame enqu\u00eate<\/h2>\n<p>Durant la p\u00e9riode de fin d\u2019ann\u00e9e la cha\u00eene de supermarch\u00e9s <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-relance-son-action-%C2%AB%E2%80%891-2-gratuits%E2%80%89%C2%BB\" target=\"_blank\" rel=\"noopener\">a lanc\u00e9 un coup marketing <\/a>: \u00e0 l\u2019achat d\u2019un produit le client se voyait offrir deux produits similaires gratuits. L\u2019offre \u00e9tait valable \u00e0 certaines dates pour environ trois produits, dont des viennoiseries et un adoucissant pour le linge.<\/p>\n<p>\nL\u2019Inspection \u00e9conomique souhaite v\u00e9rifier si dans le cadre de cette promotion choc le retailer n\u2019a pas vendu \u00e0 perte, pratique qui en Belgique est interdite. L\u2019an dernier lors d\u2019une action similaire, de plus grande envergure, il s\u2019est av\u00e9r\u00e9 qu\u2019Albert Heijn avait vendu \u00e0 perte deux des 28 produits concern\u00e9s par l\u2019action.<\/p>\n<p>\n\u00ab Il n\u2019est pas certain qu\u2019il soit effectivement question de vente \u00e0 perte, mais comme il s\u2019agit d\u2019une action similaire \u00e0 la pr\u00e9c\u00e9dente une nouvelle enqu\u00eate a \u00e9t\u00e9 ouverte \u00bb, confirme Chantal De Pauw, porte-parole du SPF \u00c9conomie, \u00e0 BusinessAM.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019action \u20181+2 gratuits\u2019 d\u2019Albert Heijn suscite \u00e0 nouveau la controverse : l\u2019Inspection \u00e9conomique belge ouvre une enqu\u00eate sur ce coup marketing surprenant. Selon la loi belge, la vente \u00e0 perte est interdite. M\u00eame action, m\u00eame enqu\u00eate Durant la p\u00e9riode de fin d\u2019ann\u00e9e la cha\u00eene de supermarch\u00e9s a lanc\u00e9 un coup marketing : \u00e0 l\u2019achat d\u2019un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le SPF \u00c9conomie ouvre une enqu\u00eate \u00e0 l\u2019\u00e9gard d\u2019Albert Heijn - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019action \u20181+2 gratuits\u2019 d\u2019Albert Heijn suscite \u00e0 nouveau la controverse : l\u2019Inspection \u00e9conomique belge ouvre une enqu\u00eate sur ce coup marketing surprenant. 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