{"id":38104,"date":"2020-01-07T16:20:46","date_gmt":"2020-01-07T16:20:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/coca-cola-suspend-les-livraisons-a-intermarche\/"},"modified":"2020-01-07T16:20:46","modified_gmt":"2020-01-07T16:20:46","slug":"coca-cola-suspend-les-livraisons-a-intermarche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/coca-cola-suspend-les-livraisons-a-intermarche\/","title":{"rendered":"Coca-Cola suspend les livraisons \u00e0 Intermarch\u00e9"},"content":{"rendered":"<p><strong>Coca-Cola <\/strong>a suspendu unilat\u00e9ralement les livraisons aux cha\u00eenes fran\u00e7aises <strong>Intermarch\u00e9<\/strong> et <strong>Netto<\/strong>. Le retailer reproche au fabricant de boissons de lui imposer une gamme malsaine, mais ce dernier d\u00e9ment ces accusations.<\/p>\n<p><!--break--><\/p>\n<h2>\nMoins de cola, plus de produits sains<\/h2>\n<p>Lors de l\u2019\u00e9ch\u00e9ance du contrat actuel Coca-Cola et Intermarch\u00e9 ne sont apparemment pas parvenus \u00e0 un accord concernant la gamme de produits. D\u00e8s lors le fabricant a d\u00e9cid\u00e9 unilat\u00e9ralement d\u2019arr\u00eater toutes les livraisons des marques Coca-Cola, Fanta, Sprite, Fuzetea, Honest, Tropico, Caprisun et Monster \u00e0 Intermarch\u00e9 et Netto, explique Thierry Cotillard, pr\u00e9sident d\u2019<strong>ITM Alimentaire<\/strong>, dans une note interne que s\u2019est procur\u00e9e LSA.<\/p>\n<p>\n\u00ab Cet arr\u00eat brutal et sans pr\u00e9avis a pour origine un d\u00e9saccord sur les gammes : Coca-Cola veut nous contraindre par tous les moyens <a href=\"https:\/\/www.lsa-conso.fr\/info-lsa-coca-cola-arrete-de-livrer-intermarche-et-netto,336866\" target=\"_blank\" rel=\"noopener\">\u00e0 d\u00e9tenir une gamme 2020 que nous ne souhaitons pas <\/a>\u00bb, affirme Cotillard.\u00a0 Selon le pr\u00e9sident, les clients recherchent des produits plus sains : l\u2019an dernier en France le march\u00e9 des sodas a recul\u00e9 de 3,2%.<\/p>\n<p>\n\u00ab C\u2019est dans ce cadre que nous avons signifi\u00e9 aux industriels de la cat\u00e9gorie des sodas d\u00e8s cet \u00e9t\u00e9, que nous avions la volont\u00e9 de prendre de vrais partis pris d\u00e8s 2020 afin de r\u00e9duire la place de certains sodas en faveur des produits qui incarnent les nouvelles tendances, plus saines, moins sucr\u00e9es. La soci\u00e9t\u00e9 Coca-Cola a donc \u00e9t\u00e9 inform\u00e9e tr\u00e8s en amont et dans les r\u00e8gles, d\u2019une r\u00e9duction de ses gammes, en particulier les colas \u00bb, pr\u00e9cise Cotillard.<\/p>\n<h2>\nChantage?<\/h2>\n<p>En outre Cotillard affirme que Coca-Cola abuse de sa position dominante en arr\u00eatant la livraison de sa gamme compl\u00e8te. \u00ab Cette d\u00e9marche vise en r\u00e9alit\u00e9 \u00e0 restreindre l\u2019acc\u00e8s aux lin\u00e9aires Intermarch\u00e9 et Netto des nouveaux produits, souvent fabriqu\u00e9s par des PME. \u00bb Cotillard conclut avec fermet\u00e9 : \u00ab Nous n\u2019acceptons pas qu\u2019une multinationale entrave nos convictions, bafoue nos valeurs d\u2019ind\u00e9pendance ou fasse obstacle \u00e0 notre libert\u00e9 en termes de choix d\u2019assortiments. \u00bb<\/p>\n<p>\nIl n\u2019en est rien, r\u00e9plique le fabricant de boissons, dans un message\u00a0 adress\u00e9 au m\u00eame site fran\u00e7ais : \u00ab Les affirmations d\u2019Intermarch\u00e9 sont inexactes. Nous n\u2019avons pas provoqu\u00e9 de conflit dans notre relation commercial avec Intermarch\u00e9 et nous n\u2019avons pas non plus essay\u00e9 d\u2019imposer notre offre de produits. Notre contrat avec Intermarch\u00e9 se terminait le 21 d\u00e9cembre 2019 et malgr\u00e9 nos gestes nous n\u2019\u00e9tions toujours pas parvenus \u00e0 un accord le 1er janvier 2020. C\u2019est pourquoi nous avons temporairement suspendu nos livraisons, mais nous sommes pr\u00eats \u00e0 les reprendre d\u00e8s que nous aurons trouv\u00e9 un accord. \u00bb<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola a suspendu unilat\u00e9ralement les livraisons aux cha\u00eenes fran\u00e7aises Intermarch\u00e9 et Netto. Le retailer reproche au fabricant de boissons de lui imposer une gamme malsaine, mais ce dernier d\u00e9ment ces accusations. Moins de cola, plus de produits sains Lors de l\u2019\u00e9ch\u00e9ance du contrat actuel Coca-Cola et Intermarch\u00e9 ne sont apparemment pas parvenus \u00e0 un accord [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola suspend les livraisons \u00e0 Intermarch\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Coca-Cola a suspendu unilat\u00e9ralement les livraisons aux cha\u00eenes fran\u00e7aises Intermarch\u00e9 et Netto. 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