{"id":38108,"date":"2020-01-08T09:09:36","date_gmt":"2020-01-08T09:09:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/la-famille-blokker-offre-une-bouffee-doxygene-financiere-a-casa\/"},"modified":"2020-01-08T09:09:36","modified_gmt":"2020-01-08T09:09:36","slug":"la-famille-blokker-offre-une-bouffee-doxygene-financiere-a-casa","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/la-famille-blokker-offre-une-bouffee-doxygene-financiere-a-casa\/","title":{"rendered":"La famille Blokker offre une bouff\u00e9e d\u2019oxyg\u00e8ne financi\u00e8re \u00e0 Casa"},"content":{"rendered":"<p>La famille Blokker, propri\u00e9taire de l\u2019enseigne <strong>Casa<\/strong>, injecte 69,5 millions d\u2019euros dans la cha\u00eene d\u2019am\u00e9nagement de la maison. Le retailer d\u00e9ficitaire travaille \u00e0 un revirement et parach\u00e8ve son plan strat\u00e9gique radical \u201820.20\u2019.<\/p>\n<p><!--break--><\/p>\n<h2>\nUne strat\u00e9gie omnicanale \u00e0 part enti\u00e8re<\/h2>\n<p>Casa International est bas\u00e9 \u00e0 Olen en Belgique et compte 500 magasins r\u00e9partis dans onze pays : outre le Benelux, l\u2019enseigne est \u00e9galement pr\u00e9sente \u00e0 Aruba, en France, en Italie, au Maroc, en Autriche, au Portugal, en Espagne et en Suisse. Toutefois l\u2019entreprise est d\u00e9ficitaire depuis cinq ans d\u00e9j\u00e0 : en 2018 le retailer a subi une perte nette de 19 millions d\u2019euros par rapport \u00e0 un chiffre d\u2019affaires de 174 millions d\u2019euros. Afin de rendre l\u2019entreprise plus saine financi\u00e8rement et de regagner la confiance des fournisseurs, la famille Blokker injecte 69,5 millions d\u2019euros dans l\u2019enseigne, indique le journal De Tijd.<\/p>\n<p>\nIl y a trois ans Casa a entam\u00e9 son plan strat\u00e9gique radical \u201920.20\u2019 pour assurer l\u2019avenir de l\u2019entreprise. L\u2019un des volets de ce plan \u00e9tait la r\u00e9organisation des activit\u00e9s logistiques, avec pour jalon l\u2019ouverture d\u2019un nouveau centre de distribution \u00e0 Olen en 2018. Autre volet de ce plan : l\u2019impl\u00e9mentation d\u2019une strat\u00e9gie omnicanale \u00e0 part enti\u00e8re, avec un webshop, un syst\u00e8me de retrait et la livraison \u00e0 domicile. L\u2019\u00e9t\u00e9 dernier Casa <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/casa-g%C3%A9n%C3%A8re-2-de-son-chiffre-d%E2%80%99affaires-en-ligne\" target=\"_blank\" rel=\"noopener\">a g\u00e9n\u00e9r\u00e9 2% de son chiffre d\u2019affaires\u00a0en ligne\u00a0<\/a>et depuis lors l\u2019assortiment online\u00a0a \u00e9t\u00e9 \u00e9largi.<\/p>\n<p>\nEt enfin l\u2019enseigne a renouvel\u00e9 ses magasins, ses collections et sa communication. Cette nouvelle identit\u00e9 se traduit au travers des flagship stores de Casa, ouverts l\u2019an dernier, entre autres \u00e0 Anvers, Barcelone, Rome et Utrecht. Aujourd\u2019hui le retailer continue de se focaliser sur la r\u00e9novation de son r\u00e9seau de magasins et sur le d\u00e9veloppement de ses activit\u00e9s omnicanales, expliquait le CEO Giane Van Landuyt dans une r\u00e9cente interview accord\u00e9e \u00e0 RetailDetail.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La famille Blokker, propri\u00e9taire de l\u2019enseigne Casa, injecte 69,5 millions d\u2019euros dans la cha\u00eene d\u2019am\u00e9nagement de la maison. Le retailer d\u00e9ficitaire travaille \u00e0 un revirement et parach\u00e8ve son plan strat\u00e9gique radical \u201820.20\u2019. Une strat\u00e9gie omnicanale \u00e0 part enti\u00e8re Casa International est bas\u00e9 \u00e0 Olen en Belgique et compte 500 magasins r\u00e9partis dans onze pays : [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La famille Blokker offre une bouff\u00e9e d\u2019oxyg\u00e8ne financi\u00e8re \u00e0 Casa - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La famille Blokker, propri\u00e9taire de l\u2019enseigne Casa, injecte 69,5 millions d\u2019euros dans la cha\u00eene d\u2019am\u00e9nagement de la maison. 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