{"id":38164,"date":"2020-01-10T09:54:27","date_gmt":"2020-01-10T09:54:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/le-plus-grand-e-tailer-russe-arrive-en-europe\/"},"modified":"2020-01-10T09:54:27","modified_gmt":"2020-01-10T09:54:27","slug":"le-plus-grand-e-tailer-russe-arrive-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-plus-grand-e-tailer-russe-arrive-en-europe\/","title":{"rendered":"Le plus grand e-tailer russe arrive en Europe"},"content":{"rendered":"<p><span style=\"background-color:white\">Le plus grand acteur russe du commerce \u00e9lectronique veut maintenant conqu\u00e9rir l&rsquo;Union europ\u00e9enne.\u00a0<strong>Wildberries<\/strong>\u00a0a lanc\u00e9 un site Web en anglais et a ouvert son premier point de collecte \u00e0 Varsovie.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">D\u2019abord en Pologne<\/span><\/h2>\n<p><span style=\"background-color:white\">Wildberries annonce dans un communiqu\u00e9 de presse qu&rsquo;elle veut ouvrir \u00e0 terme une centaine de points de collecte dans ce pays d&rsquo;Europe centrale. \u00ab\u00a0La Pologne <a href=\"https:\/\/www.lefigaro.fr\/flash-eco\/le-numero-un-russe-du-e-commerce-se-lance-en-europe-20200109\" target=\"_blank\" rel=\"noopener\">n&rsquo;a pas \u00e9t\u00e9 choisie par hasard pour \u00eatre le premier pays<\/a>\u00a0o\u00f9 nous nous implantons au sein de l&rsquo;Union europ\u00e9enne. Elle a une situation g\u00e9ographique int\u00e9ressante, le march\u00e9 du e-commerce croit rapidement et les gens sont ouverts au shopping en ligne \u00bb, a d\u00e9clar\u00e9 Viatcheslav Ivachtchenko, directeur du d\u00e9veloppement chez Wildberries, selon Le figaro.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le site de vente en ligne est sp\u00e9cialis\u00e9 dans la mode et laisse \u00e0 ses clients le choix entre la livraison \u00e0 domicile ou le retrait de leur commande dans l&rsquo;un des points de collecte \u00e9quip\u00e9s de cabines d&rsquo;essayage. L&rsquo;entreprise est active dans cinq anciens \u00c9tats sovi\u00e9tiques (Russie, Bi\u00e9lorussie, Arm\u00e9nie, Kazakhstan, Kirghizistan) et maintenant aussi en Pologne.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Boom de l\u2019e-commerce<\/span><\/h2>\n<p><span style=\"background-color:white\">Wildberries a \u00e9t\u00e9 fond\u00e9e en 2004 par le couple Vladislav et Tatiana Bakaltchouk. L&rsquo;entreprise re\u00e7oit en moyenne 750 000 commandes par jour et le chiffre d&rsquo;affaires de l&rsquo;ann\u00e9e derni\u00e8re a d\u00e9pass\u00e9 la barre des 3,1 milliards d&rsquo;euros, soit une augmentation de 94 % par rapport \u00e0 2018.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le secteur du commerce \u00e9lectronique conna\u00eet une croissance explosive en Russie. Au premier semestre de l&rsquo;ann\u00e9e derni\u00e8re, les ventes combin\u00e9es des trois plus grands e-tailers du pays (Wildberries,\u00a0<strong>Apteka<\/strong>\u00a0et\u00a0<strong>Ozon<\/strong>) ont augment\u00e9 de 107 %.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le plus grand acteur russe du commerce \u00e9lectronique veut maintenant conqu\u00e9rir l&rsquo;Union europ\u00e9enne.\u00a0Wildberries\u00a0a lanc\u00e9 un site Web en anglais et a ouvert son premier point de collecte \u00e0 Varsovie. \u00a0 D\u2019abord en Pologne Wildberries annonce dans un communiqu\u00e9 de presse qu&rsquo;elle veut ouvrir \u00e0 terme une centaine de points de collecte dans ce pays d&rsquo;Europe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le plus grand e-tailer russe arrive en Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Wildberries, le plus grand acteur russe du commerce \u00e9lectronique, veut maintenant conqu\u00e9rir l&#039;Union europ\u00e9enne avec un site Web en anglais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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