{"id":38179,"date":"2020-01-10T13:50:22","date_gmt":"2020-01-10T13:50:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/pourquoi-ikea-achete-t-il-un-centre-commercial-a-londres-2\/"},"modified":"2020-01-10T13:50:22","modified_gmt":"2020-01-10T13:50:22","slug":"pourquoi-ikea-achete-t-il-un-centre-commercial-a-londres-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-achete-t-il-un-centre-commercial-a-londres-2\/","title":{"rendered":"Pourquoi Ikea ach\u00e8te-t-il un centre commercial \u00e0 Londres"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Ikea<\/strong>\u00a0vient d\u2019acqu\u00e9rir un centre commercial \u00e0 Londres pour y installer un magasin urbain. La cha\u00eene d\u2019ameublement aimerait acheter encore plus de centres commerciaux maintenant que les prix de l\u2019immobilier commercial sont soumis \u00e0 une forte pression.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Premi\u00e8re fois<\/h2>\n<p><span style=\"background-color:white\">Kings Mall \u00e0 Hammersmith, ouvert depuis 1980 et comprenant\u00a0<strong>H&amp;M, Primark<\/strong> et\u00a0<strong>Sainsbury\u2019s<\/strong>, est le premier centre commercial de la cha\u00eene de meubles su\u00e9doise au Royaume-Uni. C\u2019est aussi le premier centre commercial d\u00e9j\u00e0 existant acquis par les Su\u00e9dois dans le monde. Ikea poss\u00e8de d\u00e9j\u00e0 44 centres commerciaux au niveau international, mais il les\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vastgoed\/ikea-investeert-drie-miljard-bouw-van-20-winkelcentra\" target=\"_blank\" rel=\"noopener\">a tous construits lui-m\u00eame<\/a>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En octobre dernier, Ikea avait d\u00e9j\u00e0 renforc\u00e9 son \u00e9quipe immobili\u00e8re britannique, avec pour objectif de\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-lorgne-les-centres-commerciaux-britanniques\" target=\"_blank\" rel=\"noopener\">profiter de la baisse de valeur de nombreux centres commerciaux<\/a>\u00a0\u00e0 la suite des\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/ann%C3%A9e-2019-dramatique-140%E2%80%89000-emplois-de-moins-dans-le-retail-au-royaume-uni\" target=\"_blank\" rel=\"noopener\">nombreuses fermetures de magasins dans les rues britanniques<\/a>. Aujourd\u2019hui, pour la premi\u00e8re fois, cela donne des r\u00e9sultats\u00a0: pour le centre commercial situ\u00e9 \u00e0 l\u2019ouest de la capitale britannique, la cha\u00eene su\u00e9doise d\u00e9bourse 170 millions de livres sterling (200 millions d\u2019euros).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">On s\u2019attend \u00e0 ce qu\u2019Ikea ach\u00e8te encore d\u2019autres centres commerciaux\u00a0: c\u2019est apr\u00e8s tout une strat\u00e9gie int\u00e9ressante pour s\u2019emparer d\u2019emplacements de choix pour ses petits magasins urbains. Compte tenu de la crise g\u00e9n\u00e9rale touchant le secteur du retail, il n\u2019y aura pas beaucoup de concurrence de la part des investisseurs institutionnels pour les emplacements.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Plus pr\u00e8s des gens<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u2009Nos projets urbains visent tous \u00e0 atteindre plus de gens. Plus que jamais, nos clients vivent dans les villes et le centre commercial Kings Mall r\u00e9nov\u00e9 sera un endroit id\u00e9al pour\u00a0<a href=\"https:\/\/www.theguardian.com\/business\/2020\/jan\/09\/ikea-buys-west-london-shopping-mall-for-170m-in-city-centre-push\" target=\"_blank\" rel=\"noopener\">atteindre des millions de Londoniens<\/a>\u2009\u00bb d\u00e9clare Gerard Groener, directeur d\u2019Ingka Centres (la branche immobili\u00e8re du groupe), \u00e0 The Guardian.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Ikea poss\u00e8de\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-ouvre-son-premier-mini-magasin-urbain-%C3%A0-londres\" target=\"_blank\" rel=\"noopener\">d\u00e9j\u00e0 deux Planning Studios \u00e0 Londres<\/a>. Les clients peuvent y obtenir des conseils pour la r\u00e9novation de leur cuisine ou de leur salle de bains. Le nouveau magasin d\u2019Hammersmith, qui ouvrira au printemps de l\u2019ann\u00e9e prochaine, sera compl\u00e8tement diff\u00e9rent puisqu\u2019il proposera plus de 2\u2009000 \u00e9l\u00e9ments de d\u00e9coration que les clients pourront emporter avec eux imm\u00e9diatement.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea\u00a0vient d\u2019acqu\u00e9rir un centre commercial \u00e0 Londres pour y installer un magasin urbain. La cha\u00eene d\u2019ameublement aimerait acheter encore plus de centres commerciaux maintenant que les prix de l\u2019immobilier commercial sont soumis \u00e0 une forte pression. \u00a0 Premi\u00e8re fois Kings Mall \u00e0 Hammersmith, ouvert depuis 1980 et comprenant\u00a0H&amp;M, Primark et\u00a0Sainsbury\u2019s, est le premier centre commercial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Ikea ach\u00e8te-t-il un centre commercial \u00e0 Londres - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea\u00a0vient d\u2019acqu\u00e9rir un centre commercial \u00e0 Londres pour y installer un magasin urbain. 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