{"id":38201,"date":"2020-01-13T12:05:06","date_gmt":"2020-01-13T12:05:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/nouveaux-magasins-delhaize-fresh-atelier-a-bruxelles-et-anvers\/"},"modified":"2020-01-13T12:05:06","modified_gmt":"2020-01-13T12:05:06","slug":"nouveaux-magasins-delhaize-fresh-atelier-a-bruxelles-et-anvers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouveaux-magasins-delhaize-fresh-atelier-a-bruxelles-et-anvers\/","title":{"rendered":"Nouveaux magasins Delhaize Fresh Atelier \u00e0 Bruxelles et Anvers"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Delhaize\u00a0<\/strong>vient d\u2019ouvrir la quatri\u00e8me succursale bruxelloise de sa formule de proximit\u00e9 Fresh Atelier. Bient\u00f4t, le troisi\u00e8me magasin anversois ouvrira \u00e9galement ses portes. L\u2019ambition de la cha\u00eene est d\u2019arriver \u00e0 un minimum de trente succursales d\u2019ici la fin de l\u2019ann\u00e9e.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Magasins urbains<\/span><\/h2>\n<p><span style=\"background-color:white\">Dans la Rue de l\u2019Instruction au centre de Bruxelles, pr\u00e8s du Cirque Royal, Delhaize a ouvert la quatri\u00e8me succursale bruxelloise de Fresh Atelier, la formule de magasin urbain combinant une offre de produits frais \u00ab\u2009on the go\u2009\u00bb et des points de collecte pour l\u2019e-commerce. C\u2019est d\u00e9j\u00e0 le septi\u00e8me point de vente de la nouvelle enseigne, qui compte \u00e9galement un magasin \u00e0 Louvain et deux \u00e0 Anvers. Un troisi\u00e8me magasin ouvrira bient\u00f4t dans cette ville\u00a0puisqu\u2019un Fresh Atelier verra \u00e9galement le jour sur le Meir, la rue commer\u00e7ante la plus fr\u00e9quent\u00e9e du pays.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Delhaize a lanc\u00e9 Fresh Atelier en octobre 2018 avec\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-lance-fresh-atelier-son-nouveau-format-de-proximit%C3%A9\" target=\"_blank\" rel=\"noopener\">un point de vente dans la Galerie Ravenstein<\/a>\u00a0pr\u00e8s de la Gare Centrale de Bruxelles. Dans ce concept tout est centr\u00e9 autour d\u2019un snack-bar sain r\u00e9alis\u00e9 en collaboration avec\u00a0<strong>Foodmaker\u00a0<\/strong>: vous y trouverez des salades, des soupes, des smoothies, des sandwiches, des plats de saison et des sushis. Il permet \u00e9galement aux acheteurs d\u2019aller y retirer leurs commandes en ligne, avec un choix de plus de 14\u2009000 produits de la gamme Delhaize.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le d\u00e9taillant a de grandes ambitions avec cette formule de magasin\u00a0: \u00ab\u2009Le but est de disposer d\u2019au moins 30 magasins au total d\u2019ici la fin de l\u2019ann\u00e9e\u2009\u00bb, confirme le porte-parole Roel Dekelver \u00e0 RetailDetail. Lors du lancement, le CEO Xavier Piesvaux a m\u00eame \u00e9voqu\u00e9 un potentiel d\u2019ouverture de 200 points de vente d\u2019ici trois ans. En octobre dernier, la formule a re\u00e7u le Prix Mercure de Comeos, une r\u00e9compense pour\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g\u00e9n\u00e9ral\/delhaize-fresh-atelier-gagne-le-prix-mercure-2019\" target=\"_blank\" rel=\"noopener\">le concept de magasin de l\u2019ann\u00e9e<\/a>.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delhaize\u00a0vient d\u2019ouvrir la quatri\u00e8me succursale bruxelloise de sa formule de proximit\u00e9 Fresh Atelier. Bient\u00f4t, le troisi\u00e8me magasin anversois ouvrira \u00e9galement ses portes. L\u2019ambition de la cha\u00eene est d\u2019arriver \u00e0 un minimum de trente succursales d\u2019ici la fin de l\u2019ann\u00e9e. \u00a0 Magasins urbains Dans la Rue de l\u2019Instruction au centre de Bruxelles, pr\u00e8s du Cirque Royal, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveaux magasins Delhaize Fresh Atelier \u00e0 Bruxelles et Anvers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Delhaize\u00a0vient d\u2019ouvrir la quatri\u00e8me succursale bruxelloise de sa formule Fresh Atelier. 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