{"id":38205,"date":"2020-01-13T13:24:36","date_gmt":"2020-01-13T13:24:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/instagram-promeut-les-marques-emergentes-sur-shop-2\/"},"modified":"2020-01-13T13:24:36","modified_gmt":"2020-01-13T13:24:36","slug":"instagram-promeut-les-marques-emergentes-sur-shop-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/instagram-promeut-les-marques-emergentes-sur-shop-2\/","title":{"rendered":"Instagram promeut les marques \u00e9mergentes sur @shop"},"content":{"rendered":"<p><strong>Instagram <\/strong>a recours \u00e0 l\u2019un des ses propres comptes pour stimuler les marques \u00e9mergentes de mode et de beaut\u00e9. La plateforme esp\u00e8re ainsi faire grimper les ventes sur Instagram.<\/p>\n<p><!--break--><\/p>\n<h2>\nShopping sur @shop<\/h2>\n<p>Ces derni\u00e8res ann\u00e9es bon nombre d\u2019entreprises connues, dont <strong>Balmain<\/strong>, ont cr\u00e9e des boutiques sur Instagram. D\u00e9sormais les entreprises plus petites et moins connues, qui souhaitent vendre leurs produits sur la plateforme, mais ne b\u00e9n\u00e9ficieraient pas d\u2019embl\u00e9e de la visibilit\u00e9 n\u00e9cessaire, pourront occuper le devant de la sc\u00e8ne via le compte @shop. Ce compte, lanc\u00e9 en mai 2019, a pour objectif d\u2019aider les marques \u00e9mergentes \u00e0 percer sur la plateforme. Ces marques ne paient pas\u00a0la promotion, mais Instagram esp\u00e8re \u00e9videmment qu\u2019 (\u00e0 terme) elles utiliseront les options payantes.<\/p>\n<p>\nLe compte est g\u00e9r\u00e9 comme un canal d\u2019information, qui chaque jour publie de nouveaux contenus et suit un planning strict, explique Leigh Belz Ray, r\u00e9dactrice en chef de @shop, \u00e0 Glossy. G\u00e9n\u00e9ralement l\u2019\u00e9quipe r\u00e9dactionnelle programme les marques qui seront pr\u00e9sent\u00e9es au moins deux mois \u00e0 l\u2019avance. L\u2019\u00e9quipe @shop cherche des id\u00e9es de nouveaux contenus en s\u2019inspirant de ce qui est populaire au sein de la communaut\u00e9 Instagram. \u00ab Nous travaillons en \u00e9troite collaboration avec\u00a0une \u00e9quipe interne,\u00a0<a href=\"https:\/\/www.glossy.co\/fashion\/how-instagram-is-using-its-shop-account-to-get-up-and-coming-brands-selling-on-the-platform\" target=\"_blank\" rel=\"noopener\">qui nous aide \u00e0 rep\u00e9rer les tendances\u00a0\u00e9mergentes et \u00e0 trouver les marques <\/a>\u00bb, pr\u00e9cise-t-elle.<\/p>\n<p>\nChaque jour le compte comprend au moins un post sur le fil d\u2019actualit\u00e9 principal concernant une entreprise, g\u00e9n\u00e9ralement une marque <em>direct to consumer<\/em>. Le message pr\u00e9sente un gros plan d\u2019un article phare de la marque en question, accompagn\u00e9 d\u2019une citation du fondateur. Tous les posts sont \u00e9videmment pourvus des liens n\u00e9cessaires, afin que les visiteurs puissent se rendre sur le site web de la marque ou directement vers la page check-out.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram a recours \u00e0 l\u2019un des ses propres comptes pour stimuler les marques \u00e9mergentes de mode et de beaut\u00e9. La plateforme esp\u00e8re ainsi faire grimper les ventes sur Instagram. Shopping sur @shop Ces derni\u00e8res ann\u00e9es bon nombre d\u2019entreprises connues, dont Balmain, ont cr\u00e9e des boutiques sur Instagram. D\u00e9sormais les entreprises plus petites et moins connues, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram promeut les marques \u00e9mergentes sur @shop - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Instagram a recours \u00e0 l\u2019un des ses propres comptes pour stimuler les marques \u00e9mergentes de mode et de beaut\u00e9. 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