{"id":38229,"date":"2020-01-14T08:44:01","date_gmt":"2020-01-14T08:44:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/roularta-renonce-a-sa-plateforme-de-commerce-storesquare\/"},"modified":"2020-01-14T08:44:01","modified_gmt":"2020-01-14T08:44:01","slug":"roularta-renonce-a-sa-plateforme-de-commerce-storesquare","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/roularta-renonce-a-sa-plateforme-de-commerce-storesquare\/","title":{"rendered":"Roularta renonce \u00e0 sa plateforme d\u2019e-commerce Storesquare"},"content":{"rendered":"<p>Fin f\u00e9vrier Roularta abandonnera d\u00e9finitivement sa plateforme d\u2019e-commerce <strong>Storesquare<\/strong>. La\u00a0place de march\u00e9\u00a0n\u2019a jamais \u00e9t\u00e9 \u00e0 la hauteur des ambitions du groupe multim\u00e9dia et \u00e9tait m\u00eame d\u00e9ficitaire.<\/p>\n<p><!--break--><\/p>\n<h2>\nUne concurrence meurtri\u00e8re<\/h2>\n<p>Fond\u00e9 en 2014, Storesquare avait pour objectif de regrouper les webshops de commer\u00e7ants locaux et de PME au sein d\u2019une plateforme, afin de parer \u00e0 la menace de grands acteurs en ligne, comme <strong>bol.com <\/strong>et <strong>Zalando<\/strong>. Selon le journal De Tijd, la plateforme ne serait pas parvenue \u00e0 atteindre suffisamment de monde. De plus, les gains pour les commer\u00e7ants auraient souvent \u00e9t\u00e9 inf\u00e9rieurs \u00e0 ceux des ventes normales en magasin.<\/p>\n<p>\nL\u2019an dernier la plateforme d\u2019e-commerce s\u2019\u00e9tait davantage concentr\u00e9e sur la mode et les jouets, deux segments affichant de bons r\u00e9sultats. Mais \u00e0 pr\u00e9sent Roularta a d\u00e9cid\u00e9 de tout arr\u00eat\u00e9. En 2018 la perte d\u2019exploitation de Storesquare a atteint 2,9 millions d\u2019euros.<\/p>\n<p>\nDanny Van Assche, administrateur d\u00e9l\u00e9gu\u00e9 de l\u2019Unizo, d\u00e9plore l\u2019abandon de la plateforme, mais comprend la d\u00e9cision de Roularta. \u00ab Quoi qu\u2019il en soit Storsquare ces derni\u00e8res ann\u00e9es a \u00e9t\u00e9 un projet significatif pour nos commer\u00e7ants \u00bb, souligne-t-il dans un communiqu\u00e9 de presse. Gr\u00e2ce \u00e0 la plateforme, bon nombre de commer\u00e7ants ont pu faire leurs premiers dans l\u2019e-commerce, pour ensuite cr\u00e9er leur propre webshop. A l\u2019inverse Storesquare a \u00e9galement permis \u00e0 bon nombre de commer\u00e7ants de \u00ab d\u00e9couvrir qu\u2019avoir leur propre boutique en ligne ne leur convenait pas, et ce sans risque et avant d\u2019avoir investi inutilement dans un propre webshop. \u00bb<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fin f\u00e9vrier Roularta abandonnera d\u00e9finitivement sa plateforme d\u2019e-commerce Storesquare. La\u00a0place de march\u00e9\u00a0n\u2019a jamais \u00e9t\u00e9 \u00e0 la hauteur des ambitions du groupe multim\u00e9dia et \u00e9tait m\u00eame d\u00e9ficitaire. Une concurrence meurtri\u00e8re Fond\u00e9 en 2014, Storesquare avait pour objectif de regrouper les webshops de commer\u00e7ants locaux et de PME au sein d\u2019une plateforme, afin de parer \u00e0 la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roularta renonce \u00e0 sa plateforme d\u2019e-commerce Storesquare - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Fin f\u00e9vrier Roularta abandonnera d\u00e9finitivement sa plateforme d\u2019e-commerce Storesquare. La place de march\u00e9 n\u2019a jamais \u00e9t\u00e9 \u00e0 la hauteur des ambitions du groupe multim\u00e9dia et \u00e9tait m\u00eame d\u00e9ficitaire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/roularta-renonce-a-sa-plateforme-de-commerce-storesquare\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roularta renonce \u00e0 sa plateforme d\u2019e-commerce Storesquare - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Fin f\u00e9vrier Roularta abandonnera d\u00e9finitivement sa plateforme d\u2019e-commerce Storesquare. 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