{"id":3824,"date":"2013-08-28T13:51:19","date_gmt":"2013-08-28T13:51:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-actions-commerciales-boostent-le-chiffre-daffaires-de-lotus\/"},"modified":"2013-08-28T13:51:19","modified_gmt":"2013-08-28T13:51:19","slug":"les-actions-commerciales-boostent-le-chiffre-daffaires-de-lotus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-actions-commerciales-boostent-le-chiffre-daffaires-de-lotus\/","title":{"rendered":"Les actions commerciales boostent le chiffre d\u2019affaires de Lotus"},"content":{"rendered":"

La Biscuiterie Willems g\u00e9n\u00e8re la moiti\u00e9 de la croissance du chiffre d\u2019affaires<\/h2>\n

Sur le plan commercial Lotus obtient donc d\u2019excellents r\u00e9sultats : plusieurs pays affichent des ventes en hausse. Une croissance dont 7% provient des activit\u00e9s existantes, l\u2019autre moiti\u00e9 r\u00e9sultant de l\u2019acquisition de la Biscuiterie Willems<\/a>.<\/p>\n

Lotus attribue cette croissance notamment aux\u00a0 investissements significatifs en mati\u00e8re de communication avec le consommateur, \u00e0 l\u2019efficacit\u00e9 de l\u2019organisation des ventes et du marketing et \u00e0 l\u2019augmentation des efforts commerciaux dans le point de vente.<\/p>\n

\n
Belles performances sur tous les fronts<\/h2>\n

Pour la Belgique Lotus annonce un renforcement de sa part de march\u00e9 dans tous ses segments. Les Pays-Bas affichent une l\u00e9g\u00e8re progression du chiffre d\u2019affaires, gr\u00e2ce notamment au succ\u00e8s du pain d\u2019\u00e9pices Snelle Jelle et des sp\u00e9culoos Lotus.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

\u00a0
En France aussi la consommation de sp\u00e9culoos conna\u00eet une forte croissance, soutenue par deux campagnes t\u00e9l\u00e9vis\u00e9es nationales associant les biscuits Lotus avec le moment de la d\u00e9gustation d\u2019une tasse de caf\u00e9. Ailleurs dans le monde Lotus enregistre \u00e9galement de bons r\u00e9sultats, notamment aux Etats-Unis, au Royaume-Uni, au Moyen-Orient et en Chine.<\/p>\n

\n
Un combat de dinosaures contre LU<\/h2>\n

Par ailleurs Lotus s\u2019appr\u00eate \u00e0 commercialiser les biscuits Dinosaurus, dont le groupe a rachet\u00e9 la licence pour un certain nombre de pays l\u2019an dernier \u00e0 la biscuiterie espagnole Galletas Artiach, mais dont son concurrent Lu dispose encore des droits\u00a0 jusqu\u2019\u00e0 la fin de cette ann\u00e9e.<\/p>\n

D\u00e8s la seconde moiti\u00e9 de 2014 les biscuits Dinosaurus seront fabriqu\u00e9s dans l\u2019usine de Lotus Bakeries \u00e0 Lembeke. Toutefois Lotus peut s\u2019attendre \u00e0 une concurrence de LU, qui depuis peu a cr\u00e9\u00e9 sa propre version du c\u00e9l\u00e8bre petit biscuit pour enfant.<\/p>\n

\n
D\u2019importants investissements r\u00e9duisent le b\u00e9n\u00e9fice<\/h2>\n

Le semestre dernier Lotus a investi pour 17,3 millions d\u2019euros dans l\u2019optimalisation de son unit\u00e9 de production \u00e0 Geldrop et dans l\u2019extension de la capacit\u00e9 de son site de Sintjohannesga, afin de r\u00e9pondre \u00e0 la demande croissante de pain d\u2019\u00e9pices aux Pays-Bas. En Belgique l\u2019entreprise a achev\u00e9\u00a0 son programme d\u2019investissement relatif au d\u00e9m\u00e9nagement de sa ligne de production des frangipanes de Lembeke \u00e0 Oostakker.<\/p>\n

Suite \u00e0 ces investissements, le b\u00e9n\u00e9fice net n\u2019a pas progress\u00e9 autant que le chiffre d\u2019affaires, mais augmente n\u00e9anmoins de 5,2% \u00e0 13,474 millions d\u2019euros.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

La Biscuiterie Willems g\u00e9n\u00e8re la moiti\u00e9 de la croissance du chiffre d\u2019affaires Sur le plan commercial Lotus obtient donc d\u2019excellents r\u00e9sultats : plusieurs pays affichent des ventes en hausse. Une croissance dont 7% provient des activit\u00e9s existantes, l\u2019autre moiti\u00e9 r\u00e9sultant de l\u2019acquisition de la Biscuiterie Willems. Lotus attribue cette croissance notamment aux\u00a0 investissements significatifs en […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLes actions commerciales boostent le chiffre d\u2019affaires de Lotus - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-actions-commerciales-boostent-le-chiffre-daffaires-de-lotus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les actions commerciales boostent le chiffre d\u2019affaires de Lotus - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La Biscuiterie Willems g\u00e9n\u00e8re la moiti\u00e9 de la croissance du chiffre d\u2019affaires Sur le plan commercial Lotus obtient donc d\u2019excellents r\u00e9sultats : plusieurs pays affichent des ventes en hausse. 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