{"id":38259,"date":"2020-01-15T08:26:46","date_gmt":"2020-01-15T08:26:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/reorganisation-radicale-chez-orchestra-premaman-34-magasins-belges-ferment-leurs-portes\/"},"modified":"2020-01-15T08:26:46","modified_gmt":"2020-01-15T08:26:46","slug":"reorganisation-radicale-chez-orchestra-premaman-34-magasins-belges-ferment-leurs-portes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/reorganisation-radicale-chez-orchestra-premaman-34-magasins-belges-ferment-leurs-portes\/","title":{"rendered":"R\u00e9organisation radicale chez Orchestra-Pr\u00e9maman : 34 magasins belges ferment leurs portes"},"content":{"rendered":"<p>La cha\u00eene de magasins pour b\u00e9b\u00e9s et enfants <strong>Orchestra-Pr\u00e9maman <\/strong>prend une d\u00e9cision draconienne en Belgique : en plus des 12 fermetures d\u00e9j\u00e0 pr\u00e9vues, le\u00a0 groupe va fermer 22 autres magasins. L\u2019enseigne ne gardera donc que 19 magasins et maintiendra environ 200 emplois.<\/p>\n<p><!--break--><\/p>\n<h2>\nR\u00e9organisation<\/h2>\n<p>C\u2019est ce qu\u2019a annonc\u00e9 la direction <a href=\"https:\/\/www.lecho.be\/entreprises\/grande-distribution\/Orchestra-Premaman-va-fermer-34-magasins-en-Belgique\/10199027\" target=\"_blank\" rel=\"noopener\">lors d\u2019un conseil d\u2019administration extraordinaire<\/a>, rapporte le journal L\u2019Echo. Plus de la moiti\u00e9 des 422 emplois seront donc supprim\u00e9s, ainsi que plus de la moiti\u00e9 des 52 magasins initialement pr\u00e9sents en Belgique.<\/p>\n<p>\nCette d\u00e9cision n\u2019a pas de quoi surprendre : la cha\u00eene ploie sous le poids de lourdes dettes et<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/orchestra-pr%C3%A9maman-belgique-%C3%A0-son-tour-demande-une-r%C3%A9organisation-judiciaire\" target=\"_blank\" rel=\"noopener\"> b\u00e9n\u00e9ficie depuis fin septembre d\u2019une protection judiciaire\u00a0contre ses cr\u00e9anciers<\/a>, lui permettant ainsi de pr\u00e9parer un plan de relance durant six mois. Depuis la direction s\u2019est attel\u00e9e \u00e0 une r\u00e9organisation. Dans le cadre de celle-ci il avait d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9cid\u00e9 de fermer douze magasins d\u00e9ficitaires, impliquant la perte d\u2019une cinquantaine d\u2019emplois. N\u00e9anmoins la cha\u00eene <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/les-soldeurs-embellissent-les-chiffres-d%E2%80%99orchestra-pr%C3%A9maman\" target=\"_blank\" rel=\"noopener\">a publi\u00e9 cette semaine des r\u00e9sultats une fois de plus d\u00e9cevants<\/a>, o\u00f9 les magasins belges et luxembourgeois continuent de r\u00e9gresser, contrairement \u00e0 la tendance du groupe.<\/p>\n<p>\nLa branche belge du groupe Orchestra-Pr\u00e9maman a \u00e9t\u00e9 entra\u00een\u00e9e dans la chute de la maison-m\u00e8re fran\u00e7aise, qui depuis des ann\u00e9es d\u00e9j\u00e0 est confront\u00e9e \u00e0 une baisse des ventes et une augmentation des pertes. Les actions des gilets jaunes en France, entre autres, ont provoqu\u00e9 une forte baisse de fr\u00e9quentation des magasins. En outre l\u2019entreprise est active dans un secteur qui souffre de la concurrence grandissante du commerce en ligne et du march\u00e9 de l\u2019occasion.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins pour b\u00e9b\u00e9s et enfants Orchestra-Pr\u00e9maman prend une d\u00e9cision draconienne en Belgique : en plus des 12 fermetures d\u00e9j\u00e0 pr\u00e9vues, le\u00a0 groupe va fermer 22 autres magasins. L\u2019enseigne ne gardera donc que 19 magasins et maintiendra environ 200 emplois. R\u00e9organisation C\u2019est ce qu\u2019a annonc\u00e9 la direction lors d\u2019un conseil d\u2019administration extraordinaire, rapporte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9organisation radicale chez Orchestra-Pr\u00e9maman : 34 magasins belges ferment leurs portes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de magasins pour 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