{"id":38312,"date":"2020-01-16T13:48:07","date_gmt":"2020-01-16T13:48:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/bose-se-retire-deurope\/"},"modified":"2020-01-16T13:48:07","modified_gmt":"2020-01-16T13:48:07","slug":"bose-se-retire-deurope","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/bose-se-retire-deurope\/","title":{"rendered":"Bose se retire de l&#039;Europe"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Bose<\/strong>\u00a0ferme\u00a0l\u2019ensemble de son r\u00e9seau de magasins en Am\u00e9rique du Nord, en Europe, au Japon ainsi qu\u2019en Australie. Selon le sp\u00e9cialiste de l\u2019\u00e9quipement audio, les produits sont de plus en plus achet\u00e9s en ligne. Seuls quatre pays asiatiques disposeront encore de magasins physiques.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00c0 contre-courant<\/span><\/h2>\n<p><span style=\"background-color:white\">Bose\u00a0<a href=\"https:\/\/www.theverge.com\/2020\/1\/15\/21067715\/bose-shutting-down-retail-stores-layoffs-north-america-europe-japan-australia\" target=\"_blank\" rel=\"noopener\">devrait fermer au total 119 magasins physiques<\/a>, \u00e9crit The Verge. Ce sont tous des magasins situ\u00e9s en Europe, aux \u00c9tats-Unis, au Japon et en Australie. Plusieurs centaines d\u2019employ\u00e9s vont ainsi perdre leur emploi. Les 130 succursales que la marque poss\u00e8de en Chine, en Inde, aux \u00c9mirats arabes unis et en Cor\u00e9e du Sud resteraient quant \u00e0 eux ouvertes. La raison principale de cette d\u00e9cision est l\u2019augmentation des ventes effectu\u00e9es en ligne.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Ce faisant, Bose va \u00e0 l\u2019encontre de la tendance des grandes marques \u00e0 combiner flagship stores, revendeurs et ventes en ligne. \u00ab\u2009\u00c0 l\u2019origine, nos magasins permettaient aux acheteurs d\u2019exp\u00e9rimenter et de tester les CD, les DVD et les syst\u00e8mes de home-cin\u00e9ma ainsi que de s\u2019informer \u00e0 leur sujet\u2009\u00bb, explique Colette Burke, vice-pr\u00e9sidente des ventes de l\u2019entreprise. \u00ab\u2009\u00c0 l\u2019\u00e9poque, c\u2019\u00e9tait une id\u00e9e radicale, mais nous nous sommes concentr\u00e9s sur les besoins de nos clients et sur les endroits o\u00f9 ils en avaient besoin \u2014 et nous faisons exactement la m\u00eame chose aujourd\u2019hui.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les produits Bose sont vendus non seulement par l\u2019interm\u00e9diaire de ses propres boutiques et de son site Web, mais aussi par un grand nombre de revendeurs. Ces derniers ne sont toutefois pas affect\u00e9s par la d\u00e9cision de la marque.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bose\u00a0ferme\u00a0l\u2019ensemble de son r\u00e9seau de magasins en Am\u00e9rique du Nord, en Europe, au Japon ainsi qu\u2019en Australie. Selon le sp\u00e9cialiste de l\u2019\u00e9quipement audio, les produits sont de plus en plus achet\u00e9s en ligne. Seuls quatre pays asiatiques disposeront encore de magasins physiques. \u00a0 \u00c0 contre-courant Bose\u00a0devrait fermer au total 119 magasins physiques, \u00e9crit The Verge. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bose se retire de l&#039;Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bose\u00a0ferme\u00a0l\u2019ensemble de son r\u00e9seau de magasins en Am\u00e9rique du Nord, en Europe, au Japon ainsi qu\u2019en Australie. 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