{"id":38323,"date":"2020-01-17T08:35:36","date_gmt":"2020-01-17T08:35:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-lance-le-shopping-en-direct\/"},"modified":"2020-01-17T08:35:36","modified_gmt":"2020-01-17T08:35:36","slug":"amazon-lance-le-shopping-en-direct","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-lance-le-shopping-en-direct\/","title":{"rendered":"Amazon lance le shopping en direct"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Amazon<\/strong>\u00a0a lanc\u00e9 Amazon Live, une page sp\u00e9ciale sur son site internet contenant des vid\u00e9os de pr\u00e9sentation de divers produits et marques qui peuvent \u00eatre achet\u00e9s imm\u00e9diatement.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">D\u00e9monstrations<\/span><\/h2>\n<p><span style=\"background-color:white\">La page Amazon Live contient d\u00e9j\u00e0 des dizaines de vid\u00e9os pour diff\u00e9rentes marques. Les produits sont pr\u00e9sent\u00e9s et test\u00e9s en direct dans ces vid\u00e9os. Des liens vers les produits ainsi pr\u00e9sent\u00e9s d\u00e9filent sous la fen\u00eatre de la vid\u00e9o. La plupart des vid\u00e9os actuellement disponibles sur la page durent moins de cinq minutes, mais certaines sont bien plus longues.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Ce n\u2019est pas la premi\u00e8re fois qu\u2019Amazon tente de vendre des produits en se servant du streaming vid\u00e9o\u00a0: en 2016, la soci\u00e9t\u00e9 a lanc\u00e9 le \u00ab\u2009Style Code Live\u2009\u00bb, une \u00e9mission dans laquelle des experts et des c\u00e9l\u00e9brit\u00e9s partageaient des conseils en mati\u00e8re de mode et de produits de beaut\u00e9. Cependant, ce projet a \u00e9t\u00e9 interrompu au printemps\u00a02017.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009Le nouveau service se concentre sur une gamme de produits beaucoup plus large, <a href=\"https:\/\/techcrunch.com\/2019\/02\/08\/amazon-live-is-the-retailers-latest-effort-to-take-on-qvc-with-live-streamed-video\/\" target=\"_blank\" rel=\"noopener\">allant des jouets aux articles m\u00e9nagers<\/a>\u2009\u00bb, \u00e9crit TechCrunch. \u00ab\u2009Le positionnement est \u00e9galement compl\u00e8tement diff\u00e9rent\u00a0: Amazon Live est ouvert aux marques qui souhaitent faire d\u00e9couvrir leurs produits \u00e0 un large public.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u00a0a lanc\u00e9 Amazon Live, une page sp\u00e9ciale sur son site internet contenant des vid\u00e9os de pr\u00e9sentation de divers produits et marques qui peuvent \u00eatre achet\u00e9s imm\u00e9diatement. \u00a0 D\u00e9monstrations La page Amazon Live contient d\u00e9j\u00e0 des dizaines de vid\u00e9os pour diff\u00e9rentes marques. Les produits sont pr\u00e9sent\u00e9s et test\u00e9s en direct dans ces vid\u00e9os. Des liens vers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon lance le shopping en direct - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon heeft Amazon Live gelanceerd, een speciale pagina op zijn website met video\u2019s van diverse producten en merken die meteen gekocht kunnen worden.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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