{"id":38349,"date":"2020-01-20T09:05:58","date_gmt":"2020-01-20T09:05:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/dreamland-abandonne-la-garantie-des-prix-les-plus-bas-2\/"},"modified":"2020-01-20T09:05:58","modified_gmt":"2020-01-20T09:05:58","slug":"dreamland-abandonne-la-garantie-des-prix-les-plus-bas-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/dreamland-abandonne-la-garantie-des-prix-les-plus-bas-2\/","title":{"rendered":"Dreamland abandonne la garantie des prix les plus bas"},"content":{"rendered":"<p><span style=\"background-color:white\">La cha\u00eene de magasins de jouets <strong>Dreamland<\/strong>, qui fait partie du\u00a0<strong>groupe Colruyt<\/strong>, ne garantit plus les prix les plus bas. C\u2019est principalement la pression sur les prix exerc\u00e9e par les acteurs internationaux de l\u2019e-commerce, qui ne fournissent pas toujours le m\u00eame service, qui semble trop forte.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u2009Pas \u00e0 n\u2019importe quel prix\u2009\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Dreamland\u00a0<a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20200117_04810072\" target=\"_blank\" rel=\"noopener\">ne pratique plus automatiquement les prix le plus bas<\/a>, \u00e9crit le quotidien Het Nieuwsblad. Jusqu\u2019\u00e0 r\u00e9cemment, les clients de la cha\u00eene de magasins de jouets, tout comme les clients de Colruyt, avaient la garantie d\u2019acheter des produits au meilleur prix. Tout client ayant trouv\u00e9 moins cher ailleurs \u00e9tait rembours\u00e9, sous certaines conditions.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dieter Struye, directeur g\u00e9n\u00e9ral non-food du groupe Colruyt, reconna\u00eet que la cha\u00eene de magasins de jouets a ajust\u00e9 sa politique de prix. Il semble que la concurrence de plusieurs entreprises internationales pr\u00e9sentes en ligne soit particuli\u00e8rement f\u00e9roce. \u00ab\u2009Nous ne pouvons pas vendre \u00e0 perte et nous voulons \u00eatre financi\u00e8rement et \u00e9cologiquement viables\u2009\u00bb, d\u00e9clare-t-il. \u00ab\u2009Aujourd\u2019hui, nous voulons offrir des prix tr\u00e8s avantageux, mais pas \u00e0 n\u2019importe quel prix.\u2009\u00bb Selon Struye, Dreamland reste toutefois le moins cher dans environ 98\u00a0% des cas.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le concurrent\u00a0<strong>Fun<\/strong>\u00a0offre toujours une garantie des prix les plus bas en Belgique, mais uniquement en comparaison \u00e0 un magasin belge ou \u00e0 une boutique en ligne \u00e9tablie en Belgique. Les prix pratiqu\u00e9s par les grands acteurs internationaux comme\u00a0<strong>Amazon<\/strong>\u00a0ne sont pas pris en compte.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins de jouets Dreamland, qui fait partie du\u00a0groupe Colruyt, ne garantit plus les prix les plus bas. C\u2019est principalement la pression sur les prix exerc\u00e9e par les acteurs internationaux de l\u2019e-commerce, qui ne fournissent pas toujours le m\u00eame service, qui semble trop forte. \u00a0 \u00ab\u2009Pas \u00e0 n\u2019importe quel prix\u2009\u00bb Dreamland\u00a0ne pratique plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dreamland abandonne la garantie des prix les plus bas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les magasins de jouets Dreamland (Colruyt) ne garantissent plus les prix les plus bas. 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