{"id":38443,"date":"2020-01-22T15:18:40","date_gmt":"2020-01-22T15:18:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-va-ouvrir-un-magasin-arbore-a-vienne\/"},"modified":"2020-01-22T15:18:40","modified_gmt":"2020-01-22T15:18:40","slug":"ikea-va-ouvrir-un-magasin-arbore-a-vienne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-va-ouvrir-un-magasin-arbore-a-vienne\/","title":{"rendered":"Ikea va ouvrir un magasin arbor\u00e9 \u00e0 Vienne"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Ikea\u00a0<\/strong>construit un nouveau magasin \u00e9cologique dans le centre-ville de Vienne : il n&rsquo;y aura pas de parking, mais le b\u00e2timent de sept \u00e9tages sera dot\u00e9 de fa\u00e7ades et d\u2019un toit arbor\u00e9s, avec pas moins de 160 arbres.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Pas de vente de meubles<\/span><\/h2>\n<p><span style=\"background-color:white\">Ikea travaille sur un nouveau concept pour ses magasins en centre-ville : une succursale de sept \u00e9tages est en cours de construction \u00e0 Vienne, mais elle sera d\u00e9di\u00e9e \u00e0 la vente d\u2019articles \u00ab\u00a0plus petits\u00a0\u00bb. Le b\u00e2timent ne sera, entre autres, pas \u00e9quip\u00e9 d\u2019un parking. Les clients qui ach\u00e8tent des articles plus volumineux b\u00e9n\u00e9ficieront d\u2019un service de livraison \u00e0 domicile sous 24 heures depuis une plateforme situ\u00e9e \u00e0 l\u2019ext\u00e9rieur de la ville.<\/span><\/p>\n<p><span style=\"background-color:white\">Gr\u00e2ce \u00e0 cette \u00e9conomie d&rsquo;espace (la vente de gros meubles ne n\u00e9cessitant plus ni parking ni entrep\u00f4t), Ikea proposera des prestations innovantes dans le magasin, telles qu\u2019une auberge aux deux derniers \u00e9tages et une terrasse sur le toit. Cette terrasse sera accessible m\u00eame en dehors des heures d&rsquo;ouverture du magasin et devrait devenir un v\u00e9ritable parc public.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Fa\u00e7ades vertes<\/span><\/h2>\n<p><span style=\"background-color:white\">De plus, le magasin sera tr\u00e8s \u00ab\u00a0vert \u00bb : il est enti\u00e8rement pens\u00e9 pour <a href=\"https:\/\/www.ikea.com\/at\/de\/stores\/wien-westbahnhof\/\" target=\"_blank\" rel=\"noopener\">les clients qui se d\u00e9placent \u00e0 pied ou en transport public<\/a>, la largeur du trottoir a \u00e9t\u00e9 doubl\u00e9e et le nouveau b\u00e2timent a \u00e9t\u00e9 recul\u00e9 de quelques m\u00e8tres afin de laisser de l\u2019espace pour la plantation d\u2019arbres en bordure. Le magasin disposera de grands balcons sur lesquels seront install\u00e9s un total de 160 arbres, une initiative qui permettra non seulement de garder l\u2019air du b\u00e2timent en verre frais, mais aussi de purifier l&rsquo;air pour l&rsquo;environnement.<\/span><\/p>\n<p><span style=\"background-color:white\">Selon les architectes du projet, ce nouveau b\u00e2timent sera \u00e9galement\u00a0<a href=\"https:\/\/www.fastcompany.com\/90452815\/this-new-ikea-store-has-zero-parking-spaces\" target=\"_blank\" rel=\"noopener\">durable gr\u00e2ce \u00e0 sa conception modulable<\/a>. Il pourra ainsi \u00eatre facilement reconverti, m\u00eame sous une autre enseigne qu\u2019Ikea. Mais inutile de mettre la charrue avant les b\u0153ufs : la construction n\u2019est pas encore termin\u00e9e et le magasin devrait ouvrir ses portes en 2021.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea\u00a0construit un nouveau magasin \u00e9cologique dans le centre-ville de Vienne : il n&rsquo;y aura pas de parking, mais le b\u00e2timent de sept \u00e9tages sera dot\u00e9 de fa\u00e7ades et d\u2019un toit arbor\u00e9s, avec pas moins de 160 arbres. \u00a0 \u00a0 Pas de vente de meubles Ikea travaille sur un nouveau concept pour ses magasins en centre-ville [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea va ouvrir un magasin arbor\u00e9 \u00e0 Vienne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea bouwt in Wenen een nieuwe, groene stadswinkel, zonder parking maar wel met een hostel en dakpark.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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