{"id":38451,"date":"2020-01-23T09:13:22","date_gmt":"2020-01-23T09:13:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-supermarche-en-ligne-tcheque-rohlik-sattaque-a-leurope\/"},"modified":"2020-01-23T09:13:22","modified_gmt":"2020-01-23T09:13:22","slug":"le-supermarche-en-ligne-tcheque-rohlik-sattaque-a-leurope","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarche-en-ligne-tcheque-rohlik-sattaque-a-leurope\/","title":{"rendered":"Le supermarch\u00e9 en ligne tch\u00e8que Rohlik s\u2019attaque \u00e0 l\u2019Europe"},"content":{"rendered":"<p><strong>Rohlik<\/strong>, le service de livraison de denr\u00e9es alimentaires num\u00e9ro un en Tch\u00e9quie, s\u2019en va conqu\u00e9rir l\u2019Europe : le supermarch\u00e9 en ligne vient de d\u00e9marrer en Hongrie, en Autriche et en Roumanie, mais\u00a0 lorgne d\u00e9j\u00e0 l\u2019Allemagne.<\/p>\n<p><!--break--><\/p>\n<h2>\nEn route vers l\u2019Allemagne<\/h2>\n<p>Actif dans neuf villes avec l\u2019engagement d\u2019une livraison \u00e0 domicile end\u00e9ans les deux heures, Rohlik est actuellement le service de courses en ligne leader en Tch\u00e9quie. Selon Rohlik, l\u2019assortiment et la rapidit\u00e9 des livraisons sont les principaux atouts de l\u2019entreprise, qui maintenant se lance \u00e0 l\u2019international.<\/p>\n<p>\nL\u2019offensive commence en Hongrie, o\u00f9 le supermarch\u00e9 en ligne vient de d\u00e9marrer \u00e0 Budapest garantissant un d\u00e9lai de livraison end\u00e9ans les trois heures. D\u2019autres enseignes de grande distribution, comme<strong> Tesco<\/strong>, <strong>Auchan <\/strong>et <strong>Spar<\/strong>, y sont pourtant d\u00e9j\u00e0 pr\u00e9sentes, mais elles livrent \u2018seulement\u2019 le lendemain.<\/p>\n<p>\nPlus tard cette ann\u00e9e Rohlik pr\u00e9voit de se lancer \u00e0 Vienne et \u00e0 Bucarest. Mais pour le CEO Tom\u00e1\u0161 \u010cupr le march\u00e9 allemand est la cible principale : son objectif premier est de s\u2019implanter en Allemagne dans trois \u00e0 cinq ans, confie-t-il \u00e0 Lebensmittel Zeitung.<\/p>\n<h2>\nCroissance de 80% en 2020<\/h2>\n<p>Ses ambitions sont \u00e0 la hauteur des r\u00e9sultats r\u00e9alis\u00e9s : sur son march\u00e9 domestique tch\u00e8que Rohlik g\u00e9n\u00e8re d\u00e9j\u00e0 un chiffre d\u2019affaires d\u2019environ 100 millions d\u2019euros, et ce dans un pays qui compte 11 millions d\u2019habitants. A titre comparatif, le chiffre d\u2019affaires en ligne de Tesco, valeur s\u00fbre de la distribution, n\u2019atteindrait que 35 millions d\u2019euros en Tch\u00e9quie. En outre l\u2019an dernier le challenger online a enregistr\u00e9 son premier b\u00e9n\u00e9fice.<\/p>\n<p>\n\u010cupr attribue ce succ\u00e8s \u00e0 la technologie : l\u2019entreprise utilise son propre syst\u00e8me informatique, qui permet une grande efficacit\u00e9 au niveau de dernier kilom\u00e8tre. \u00ab Nous sommes clairement une entreprise IT, qui a appris \u00e0 faire du commerce \u00bb, souligne le fondateur, reprenant la c\u00e9l\u00e8bre formule d\u2019Amazon. Depuis peu l\u2019entreprise s\u2019est dot\u00e9e d\u2019une division B2B, &lsquo;Rohlik Fresh Partner&rsquo;, qui livre des aliments frais aux bureaux et \u00e0 une client\u00e8le professionnelle.<\/p>\n<p>\nEn 2020 l\u2019entreprise s\u2019est fix\u00e9 pour objectif de r\u00e9aliser un chiffre d\u2019affaires de 4,5 milliards de couronnes tch\u00e8ques (pr\u00e8s de 180 millions d\u2019euros), soit une hausse de pas moins de 80%. M\u00e9galomanie ou pronostic r\u00e9aliste ? L\u2019avenir nous le dira.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rohlik, le service de livraison de denr\u00e9es alimentaires num\u00e9ro un en Tch\u00e9quie, s\u2019en va conqu\u00e9rir l\u2019Europe : le supermarch\u00e9 en ligne vient de d\u00e9marrer en Hongrie, en Autriche et en Roumanie, mais\u00a0 lorgne d\u00e9j\u00e0 l\u2019Allemagne. En route vers l\u2019Allemagne Actif dans neuf villes avec l\u2019engagement d\u2019une livraison \u00e0 domicile end\u00e9ans les deux heures, Rohlik est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le supermarch\u00e9 en ligne tch\u00e8que Rohlik s\u2019attaque \u00e0 l\u2019Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Rohlik, le service de livraison de 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