{"id":38502,"date":"2020-01-24T08:37:59","date_gmt":"2020-01-24T08:37:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-conflit-entre-douwe-egberts-et-colruyt-vide-les-rayons\/"},"modified":"2020-01-24T08:37:59","modified_gmt":"2020-01-24T08:37:59","slug":"le-conflit-entre-douwe-egberts-et-colruyt-vide-les-rayons","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-conflit-entre-douwe-egberts-et-colruyt-vide-les-rayons\/","title":{"rendered":"Le conflit entre Douwe Egberts et Colruyt vide les rayons"},"content":{"rendered":"<p><span style=\"background-color:white\">Depuis quelques jours, le caf\u00e9\u00a0<strong>Douwe Egberts<\/strong> n\u2019est plus disponible dans de nombreuses filiales <strong>Colruyt<\/strong>\u00a0et <strong>OKay<\/strong>. En cause\u00a0: des n\u00e9gociations qui s\u2019\u00e9ternisent entre les deux parties. Afin de pouvoir continuer \u00e0 garantir les meilleurs prix, le distributeur de Halle essaie toujours d\u2019obtenir les conditions les plus favorables.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Place publique<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u2009Chaque ann\u00e9e, le\u00a0<strong>groupe Colruyt<\/strong>\u00a0n\u00e9gocie<a href=\"https:\/\/www.gva.be\/cnt\/dmf20200123_04818799\/douwe-egberts-in-de-clinch-met-colruyt\" target=\"_blank\" rel=\"noopener\"> avec ses diff\u00e9rents fournisseurs<\/a>\u2009\u00bb, explique Hanne Poppe (Colruyt) dans GVA. En g\u00e9n\u00e9ral, ces n\u00e9gociations aboutissent rapidement. Mais il arrive qu\u2019elles prennent un peu plus de temps, ce qui peut vider les rayons dans les magasins. \u00ab\u2009Nous comprenons parfaitement que cette situation est ennuyeuse pour les clients qui ne trouvent pas leurs produits habituels dans nos rayons.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Aucun d\u00e9tail sur les n\u00e9gociations n\u2019a filtr\u00e9. Colruyt et Douwe Egberts veulent mener ces n\u00e9gociations dans une atmosph\u00e8re constructive. \u00ab\u2009Les deux parties ont int\u00e9r\u00eat \u00e0 ne pas porter leur conflit sur la place publique\u2009\u00bb, commence l\u2019expert du retail Gino Van Ossel. \u00ab\u2009Et surtout \u00e0 ne pas divulguer qui a fini par c\u00e9der. Sans quoi elles pourraient donner des id\u00e9es \u00e0 d\u2019autres marques ou enseignes de supermarch\u00e9s.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Pas de gagnant<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon Gino Van Ossel, il est important que les deux parties trouvent une solution le plus rapidement possible, sans elles risquent d\u2019\u00eatre toutes deux perdantes. \u00ab\u2009D\u2019une part, les clients fid\u00e8les \u00e0 la marque iront dans un autre magasin et Colruyt va perdre du chiffre d\u2019affaires. Et d\u2019autre part, ceux qui font syst\u00e9matiquement leurs courses chez Colruyt et ont besoin de caf\u00e9 prendront une autre marque qu\u2019ils pourraient aussi appr\u00e9cier et continuer \u00e0 acheter par la suite.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dans un pass\u00e9 r\u00e9cent, Colruyt s\u2019\u00e9tait d\u00e9j\u00e0 accroch\u00e9 <strong>PepsiCo<\/strong>,\u00a0<strong>Mars<\/strong>\u00a0et\u00a0<strong>Nestl\u00e9<\/strong>. L\u2019an dernier, le conflit avec Mars\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-et-agecore-colruyt-parviennent-%C3%A0-un-accord\" target=\"_blank\" rel=\"noopener\">avait dur\u00e9 deux mois<\/a>. Un an plus t\u00f4t, ce sont\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nestl%C3%A9-et-colruyt-enterrent-la-hache-de-guerre\" target=\"_blank\" rel=\"noopener\">des dizaines de produits Nestl\u00e9<\/a>\u00a0qui ont longtemps \u00e9t\u00e9 absents des rayons Colruyt.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les conflits de ce type n\u2019ont donc rien d\u2019exceptionnel. Mais il est rare qu\u2019ils soient publics, poursuit Gino Van Ossel. Au d\u00e9but du mois, Christian Verschueren, directeur g\u00e9n\u00e9ral d\u2019EuroCommerce, avait toutefois pr\u00e9dit une intensification des tensions entre les d\u00e9taillants et les fournisseurs. La concurrence f\u00e9roce et la contraction des marges p\u00e8sent \u00e0 la fois sur les d\u00e9taillants et les fournisseurs, a-t-il d\u00e9clar\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/%22retailers-bewaken-de-koopkracht-van-de-consument\">dans une interview \u00e0 RetailDetail<\/a>.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis quelques jours, le caf\u00e9\u00a0Douwe Egberts n\u2019est plus disponible dans de nombreuses filiales Colruyt\u00a0et OKay. En cause\u00a0: des n\u00e9gociations qui s\u2019\u00e9ternisent entre les deux parties. Afin de pouvoir continuer \u00e0 garantir les meilleurs prix, le distributeur de Halle essaie toujours d\u2019obtenir les conditions les plus favorables. \u00a0 Place publique \u00ab\u2009Chaque ann\u00e9e, le\u00a0groupe Colruyt\u00a0n\u00e9gocie avec ses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le conflit entre Douwe Egberts et Colruyt vide les rayons - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le caf\u00e9\u00a0Douwe Egberts n\u2019est plus disponible dans de nombreuses filiales Colruyt\u00a0et OKay. 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