{"id":38613,"date":"2020-01-29T14:58:33","date_gmt":"2020-01-29T14:58:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/philips-abandonne-les-appareils-electromenagers\/"},"modified":"2020-01-29T14:58:33","modified_gmt":"2020-01-29T14:58:33","slug":"philips-abandonne-les-appareils-electromenagers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/philips-abandonne-les-appareils-electromenagers\/","title":{"rendered":"Philips abandonne les appareils \u00e9lectrom\u00e9nagers"},"content":{"rendered":"<p>C\u2019est la fin pour les aspirateurs, machines \u00e0 caf\u00e9 et fers \u00e0 repasser de <strong>Philips<\/strong> : la marque vend sa division d\u2019appareils \u00e9lectrom\u00e9nagers. Le fabricant se s\u00e9pare donc presqu\u2019enti\u00e8rement des biens de consommation courante.<\/p>\n<p><!--break--><\/p>\n<h2>\nEn mains chinoises ?<\/h2>\n<p>Le g\u00e9ant n\u00e9erlandais de l\u2019\u00e9lectronique finalise sa transformation : conform\u00e9ment \u00e0 son choix de se focaliser sur la technologie m\u00e9dicale, l\u2019entreprise\u00a0c\u00e8de dans une derni\u00e8re phase sa division d\u2019appareils \u00e9lectrom\u00e9nagers. \u00ab Toutes les options de future propri\u00e9t\u00e9 \u00bb de la branche sont examin\u00e9es, d\u00e9clare Philips.<\/p>\n<p>\nDans un premier temps le groupe n\u00e9erlandais cherchera un repreneur pour la division dans son ensemble, dont la valeur est estim\u00e9e \u00e0 2,3 jusqu\u2019\u00e0 5 milliards d\u2019euros. Les acheteurs potentiels sont principalement des concurrents, comme le chinois Haier. Selon le journal NRC, les investisseurs priv\u00e9s ne devraient pas manifester\u00a0un grand\u00a0int\u00e9r\u00eat, car les gains d\u2019efficacit\u00e9 sont limit\u00e9s. Si le groupe ne parvient pas \u00e0 trouver un acheteur, la division pourrait \u00e9ventuellement \u00eatre introduite en bourse.<\/p>\n<h2>\nUne cession\u00a0envisag\u00e9e\u00a0depuis longtemps<\/h2>\n<p>Depuis les ann\u00e9es 1990 l\u2019empire Philips s\u2019est progressivement r\u00e9duit jusqu\u2019\u00e0 devenir un noyau concentr\u00e9 sur le secteur de la sant\u00e9. Le groupe s\u2019est successivement d\u00e9fait de ses divisions produits blancs, t\u00e9l\u00e9visions, \u00e9lectronique grand publique et<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/philips-doit-c%C3%A9der-sa-division-%C3%A9clairage-pour-la-moiti%C3%A9-du-prix\" target=\"_blank\" rel=\"noopener\"> \u00e9clairage<\/a>. La cession des appareils \u00e9lectrom\u00e9nagers \u00e9tait envisag\u00e9e depuis de nombreuses ann\u00e9es, admet l\u2019entreprise, mais \u00ab s\u2019en d\u00e9faire n\u2019\u00e9tait pas une priorit\u00e9. Nous venions tout juste de c\u00e9der la division \u00e9clairage \u00bb, explique le CEO Van Houten.<\/p>\n<p>\nLes seuls biens de consommation courante que Philips continuera de produire sont les appareils de soins personnels tels que les brosses \u00e0 dents \u00e9lectriques et les rasoirs, car ces produits s\u2019inscrivent parfaitement dans la nouvelle histoire, selon\u00a0le CEO.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est la fin pour les aspirateurs, machines \u00e0 caf\u00e9 et fers \u00e0 repasser de Philips : la marque vend sa division d\u2019appareils \u00e9lectrom\u00e9nagers. Le fabricant se s\u00e9pare donc presqu\u2019enti\u00e8rement des biens de consommation courante. En mains chinoises ? Le g\u00e9ant n\u00e9erlandais de l\u2019\u00e9lectronique finalise sa transformation : conform\u00e9ment \u00e0 son choix de se focaliser sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Philips abandonne les appareils \u00e9lectrom\u00e9nagers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"C\u2019est la fin pour les aspirateurs, machines \u00e0 caf\u00e9 et 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