{"id":38735,"date":"2020-02-04T11:36:04","date_gmt":"2020-02-04T11:36:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/de-magasin-de-stations-service-a-magasin-de-proximite-20-les-ambitions-de-delhaize-shop-go-2\/"},"modified":"2020-02-04T11:36:04","modified_gmt":"2020-02-04T11:36:04","slug":"de-magasin-de-stations-service-a-magasin-de-proximite-20-les-ambitions-de-delhaize-shop-go-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/de-magasin-de-stations-service-a-magasin-de-proximite-20-les-ambitions-de-delhaize-shop-go-2\/","title":{"rendered":"Delhaize Shop & Go : de magasins de stations-service \u00e0 magasins de proximit\u00e9 2.0"},"content":{"rendered":"

Vingt ans apr\u00e8s l\u2019ouverture du premier Shop & Go en station-service,\u00a0les partenaires\u00a0Q8<\/strong>, Panos<\/strong>\u00a0et Delhaize<\/strong> lancent un nouveau concept de magasin qui met encore davantage l\u2019accent sur la qualit\u00e9, les produits sains et la commodit\u00e9. Au cours des cinq prochaines ann\u00e9es, la formule \u00e0 succ\u00e8s recevra au moins trente points de vente suppl\u00e9mentaires.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Des solutions repas pour chaque moment de la journ\u00e9e<\/span><\/h2>\n

La nouvelle g\u00e9n\u00e9ration de magasins Shop & Go mettra d\u00e9finitivement fin \u00e0 la boutique typique des pompes \u00e0 essence proposant uniquement des sucreries, des boissons et des cigarettes. Les trois magasins les plus r\u00e9cents situ\u00e9s \u00e0 Anvers-Linkeroever, Jurbise et Namur, ont compl\u00e8tement r\u00e9invent\u00e9 l\u2019exp\u00e9rience et le parcours du client. <\/span><\/p>\n

\u00a0<\/p>\n

Au centre de ces boutiques se trouve un \u00ab\u2009\u00eelot de services\u2009\u00bb qui combine l\u2019espace caisses comprenant les produits Lotto et les produits du tabac (soigneusement dissimul\u00e9s) avec un comptoir Panos o\u00f9 les clients peuvent choisir parmi un assortiment de sandwiches garnis et des p\u00e2tisseries pr\u00e9emball\u00e9s. \u00ab\u2009Nous am\u00e9liorons l\u2019exp\u00e9rience fra\u00eecheur avec un espace boulangerie\u2009\u00bb, d\u00e9clare Karl Selleslaghs, directeur de Panos. \u00ab\u2009Plus d\u2019un tiers des points de vente Panos se trouvent dans une station-service\u00a0Q8.\u2009\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

La succursale d\u2019Anvers, un nouveau b\u00e2timent, propose 4000 r\u00e9f\u00e9rences \u00e0 la vente sur 170\u00a0m\u00b2. Le magasin est tr\u00e8s ordonn\u00e9, avec des rayonnages assez bas et beaucoup de lumi\u00e8re du jour. Dans les rayons, vous trouverez une s\u00e9lection de la gamme Delhaize, avec des en-cas frais, des produits d\u2019\u00e9picerie fine et des produits bio. Un salade-bar de\u00a0Foodmaker<\/strong> y occupe aussi une grande place. <\/span><\/p>\n

\u00a0<\/p>\n

\u00ab\u2009Nous proposons des solutions repas pour chaque moment de la journ\u00e9e, et ce du petit d\u00e9jeuner au d\u00eener\u2009\u00bb, explique Kris Volckaert, responsable des magasins affili\u00e9s chez Delhaize. \u00ab\u2009C\u2019est un v\u00e9ritable magasin de proximit\u00e9, ouvert 7 jours sur 7, 24 heures sur 24. Nous avons un public quotidien fid\u00e8le, compos\u00e9 \u00e0 la fois de passants et de r\u00e9sidents locaux. Avec ce concept, nous \u00e9tablissons une nouvelle norme.\u2009\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Fort potentiel de croissance<\/span><\/h2>\n

Shop & Go compte actuellement 122 points de vente dans les stations-service\u00a0Q8 en Belgique et 25 au Luxembourg. Six nouvelles boutiques ouvriront leurs portes chaque ann\u00e9e au cours des cinq prochaines ann\u00e9es, pour atteindre plus de 150 points de vente. En outre, dix \u00e0 quinze boutiques sont r\u00e9nov\u00e9es chaque ann\u00e9e. Une trentaine de magasins sont ouverts 24 heures sur 24, 7 jours sur 7. Le potentiel de croissance est encore important\u00a0: Q8 compte plus de 540 stations d\u2019essence en Belgique, bien que toutes ne soient pas adapt\u00e9es pour y ouvrir un magasin. <\/span><\/p>\n

\u00a0<\/p>\n

\u00ab\u2009Nous recevons 1,2 million de clients par semaine dans nos magasins. La croissance comparable est de 6\u00a0% par an\u2009\u00bb, d\u00e9clare Bert Gillis, retail director chez Q8. Les ventes de produits alimentaires frais (+70\u00a0%), de boissons (+66\u00a0%) et de sandwiches (+49\u00a0%) sont principalement en hausse.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Selon lui, la force du concept r\u00e9side dans la collaboration \u00e0 long terme entre les marques fortes Delhaize, Q8 et Panos. Les partenaires de la gamme, tels que Godiva, Nespresso et Foodmaker, contribuent \u00e9galement \u00e0 l\u2019image de qualit\u00e9 et au succ\u00e8s. En outre, les magasins sont exploit\u00e9s par des franchis\u00e9s ind\u00e9pendants motiv\u00e9s\u00a0: ils sont pass\u00e9s de \u00ab\u2009vendeur de station essence<\/em>\u2009\u00bb \u00e0 \u00ab\u2009\u00e9piciers<\/em>\u2009<\/em>\u00bb. Afin de rendre les magasins encore plus attrayants pour un large public, les partenaires envisagent \u00e9galement une \u00e9ventuelle collaboration avec une marque de parfum, de cosm\u00e9tique ou de d\u00e9coration.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Vingt ans apr\u00e8s l\u2019ouverture du premier Shop & Go en station-service,\u00a0les partenaires\u00a0Q8, Panos\u00a0et Delhaize lancent un nouveau concept de magasin qui met encore davantage l\u2019accent sur la qualit\u00e9, les produits sains et la commodit\u00e9. Au cours des cinq prochaines ann\u00e9es, la formule \u00e0 succ\u00e8s recevra au moins trente points de vente suppl\u00e9mentaires. \u00a0 Des solutions […]<\/p>\n","protected":false},"author":1,"featured_media":38732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nDelhaize Shop & Go : de magasins de stations-service \u00e0 magasins de proximit\u00e9 2.0 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Shop & Go et ses partenaires\u00a0Q8, Panos\u00a0et Delhaize lancent un nouveau concept de magasin qui met davantage l\u2019accent sur la qualit\u00e9 et la 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