{"id":38822,"date":"2020-02-07T07:29:17","date_gmt":"2020-02-07T07:29:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lapplication-de-fidelite-lidl-plus-arrive-en-belgique\/"},"modified":"2020-02-07T07:29:17","modified_gmt":"2020-02-07T07:29:17","slug":"lapplication-de-fidelite-lidl-plus-arrive-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lapplication-de-fidelite-lidl-plus-arrive-en-belgique\/","title":{"rendered":"L\u2019application de fid\u00e9lit\u00e9 Lidl Plus arrive en Belgique"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Lidl<\/strong>\u00a0lance\u00a0son application Lidl Plus en Belgique. Le programme de fid\u00e9lit\u00e9 offre aux clients des avantages suppl\u00e9mentaires, tels que des promotions par le biais de coupons digitaux. Dor\u00e9navant, les clients recevront \u00e9galement leurs tickets de caisse sous format num\u00e9rique. Une application de paiement est quant \u00e0 elle en cours d\u2019\u00e9laboration.<\/span><\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<\/h2>\n<h2><span style=\"background-color:white\">Jusqu\u2019\u00e0 10\u00a0euros de r\u00e9duction suppl\u00e9mentaire par semaine<\/span><\/h2>\n<p><span style=\"background-color:white\">Lidl Plus est une carte de fid\u00e9lit\u00e9 virtuelle sous forme d\u2019une application. Le discounter l\u2019a d\u2019abord test\u00e9 aupr\u00e8s de ses collaborateurs pendant cinq mois et avant de la rendre disponible lundi pour l\u2019ensemble de ces clients, qui pourront d\u00e9sormais b\u00e9n\u00e9ficier de promotions suppl\u00e9mentaires gr\u00e2ce \u00e0 des coupons digitaux. \u00ab\u2009L\u2019application comprend d\u2019autres services additionnels, tels que l\u2019envoi num\u00e9rique des tickets de caisse, un acc\u00e8s aux d\u00e9pliants promotionnels et au <em>localisateur de magasins<\/em>. Aussi, apr\u00e8s chaque achat, les clients re\u00e7oivent une carte \u00e0 gratter digitale leur offrant de nombreux avantages. En plus des petits prix habituels et des promotions disponibles dans les magasins, l\u2019utilisation des coupons Lidl Plus permet aux clients de b\u00e9n\u00e9ficier jusqu\u2019\u00e0 10\u00a0euros de r\u00e9duction suppl\u00e9mentaire par semaine\u2009\u00bb, explique Thomas De Ganck, responsable Digital &amp; Innovation pour le discounter.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019application est disponible gratuitement sur iOS et Android. Pour s\u2019inscrire, il suffit de donner son nom, son sexe, son adresse \u00e9lectronique et son magasin Lidl pr\u00e9f\u00e9r\u00e9. Apr\u00e8s l\u2019inscription, un num\u00e9ro de client et un code QR sont g\u00e9n\u00e9r\u00e9s pour chaque client. Par la suite, le client active simplement les coupons de son choix et scanne sa carte de fid\u00e9lit\u00e9 digitale \u00e0 la caisse. Afin de faciliter l\u2019utilisation de l\u2019application Lidl Plus, le discounter \u00e9quipe d\u00e9sormais ses 305 magasins de wifi.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Application de paiement en d\u00e9veloppement<\/span><\/h2>\n<p><span style=\"background-color:white\">Dans une prochaine phase, la cha\u00eene de supermarch\u00e9s ajoutera \u00e9galement de nouveaux services, tels que la possibilit\u00e9 d\u2019entrer une liste de courses dans l\u2019appli, un programme d\u2019\u00e9pargne pour recevoir des articles gratuits et des coupons personnalis\u00e9s adapt\u00e9s au comportement d\u2019achat de chaque client\u00a0: par exemple, une famille avec de jeunes enfants recevra des informations sp\u00e9cifiques et des coupons pour du lait de croissance ou des couches.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le discounter pr\u00e9voit \u00e9galement de lancer sa propre application de paiement\u00a0: \u00ab\u2009Lidl Pay est un service suppl\u00e9mentaire que nous aimerions offrir \u00e0 nos clients, cette fonction devrait faire partie du d\u00e9ploiement progressif de notre nouvelle carte de fid\u00e9lit\u00e9 digitale\u2009\u00bb, d\u00e9clare encore M.\u00a0De Ganck. Lidl Plus est un projet europ\u00e9en\u00a0: la carte de fid\u00e9lit\u00e9 digitale a \u00e9t\u00e9 lanc\u00e9e en Allemagne au d\u00e9but de 2019 et a depuis \u00e9t\u00e9 d\u00e9ploy\u00e9e en Autriche, en Espagne, au Danemark, en Pologne\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-lance-aussi-son-application-de-fid\u00e9lit\u00e9-aux-pays-bas\" target=\"_blank\" rel=\"noopener\">et depuis quelques mois \u00e9galement aux Pays-Bas<\/a>.<\/span><\/p>\n<p>\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl\u00a0lance\u00a0son application Lidl Plus en Belgique. Le programme de fid\u00e9lit\u00e9 offre aux clients des avantages suppl\u00e9mentaires, tels que des promotions par le biais de coupons digitaux. Dor\u00e9navant, les clients recevront \u00e9galement leurs tickets de caisse sous format num\u00e9rique. Une application de paiement est quant \u00e0 elle en cours d\u2019\u00e9laboration. \u00a0 Jusqu\u2019\u00e0 10\u00a0euros de r\u00e9duction suppl\u00e9mentaire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019application de fid\u00e9lit\u00e9 Lidl Plus arrive en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl\u00a0lance\u00a0son application Lidl Plus en Belgique. 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