{"id":38881,"date":"2020-02-10T16:41:27","date_gmt":"2020-02-10T16:41:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-deja-numero-trois-mondial\/"},"modified":"2020-02-10T16:41:27","modified_gmt":"2020-02-10T16:41:27","slug":"amazon-deja-numero-trois-mondial","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-deja-numero-trois-mondial\/","title":{"rendered":"Amazon d\u00e9j\u00e0 num\u00e9ro trois mondial"},"content":{"rendered":"

En trois ans Amazon<\/strong> est pass\u00e9 de la dixi\u00e8me \u00e0 la troisi\u00e8me place dans le classement des plus grands retailers au monde. Le g\u00e9ant am\u00e9ricain du e-commerce a pratiquement doubl\u00e9 son chiffre d\u2019affaires et devance ainsi des distributeurs de taille comme Lidl<\/strong>, Carrefour<\/strong> et Aldi<\/strong>.<\/p>\n

<\/p>\n

\nLes supermarch\u00e9s en t\u00eate<\/h2>\n

Les supermarch\u00e9s continuent de dominer la vente au d\u00e9tail : en 2018 pas moins de 65,5% du chiffre d\u2019affaires retail a \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9 par des acteurs du secteur FMCG. Dans le top 250 des plus grands retailers au monde<\/a>, \u00e9tabli annuellement par Deloitte, plus de la moiti\u00e9 (54% ou 136 entreprises) est active dans la distribution alimentaire. Le premier acteur du Benelux figurant sur la liste est Ahold Delhaize<\/strong>, qui avec un chiffre d\u2019affaires de 74 milliards de dollars arrive en douzi\u00e8me position.<\/p>\n

\nLes enseignes alimentaires s\u2019imposent donc dans le top 10 : selon Deloitte, Wal-Mart <\/strong>demeure le num\u00e9ro un sur la sc\u00e8ne mondiale, un honneur que la cha\u00eene doit en partie \u00e0 ses innovations en mati\u00e8re d\u2019e-commerce. Le holding Schwarz Group<\/strong>, dont fait partie Lidl, grimpe d\u2019une place par rapport \u00e0 l\u2019an dernier et se retrouve ainsi en quatri\u00e8me position. Aldi et Tesco<\/strong> font eux aussi partie du top 10.<\/p>\n

\nRien d\u2019\u00e9tonnant donc \u00e0 ce qu\u2019Amazon se concentre de plus en plus sur le retail alimentaire et monte rapidement au classement. L\u2019entreprise de Jeff Bezos a int\u00e9gr\u00e9 le top 10 pour la premi\u00e8re fois en 2017, comme lanterne rouge \u00e0 l\u2019\u00e9poque. Depuis le g\u00e9ant am\u00e9ricain s\u2019est propuls\u00e9 \u00e0 la troisi\u00e8me place, et ce au d\u00e9triment de Kroger<\/strong>, qui descend de deux places.<\/p>\n

\nClassement relativement stable<\/h2>\n

Mais en r\u00e8gle g\u00e9n\u00e9rale le classement reste relativement stable, constate Deloitte. Les grands deviennent plus grands \u2013 cette ann\u00e9e la barri\u00e8re \u00e0 franchir pour faire partie du top 250 \u00e9tait sup\u00e9rieure de 200 millions d\u2019euros \u2013, mais le peloton de t\u00eate reste inchang\u00e9 : le top 10 n\u2019a pas accueilli de nouveaux acteurs et la croissance totale du retail durant les cinq derni\u00e8res ann\u00e9es est rest\u00e9e assez limit\u00e9e.<\/p>\n

\nEn 2020 il ne faut pas s\u2019attendre \u00e0 de grands mouvements (positifs) : les consultants tablent sur une croissance mod\u00e9r\u00e9e, en raison de la baisse des d\u00e9penses des consommateurs et d\u2019une faible inflation dans la plupart des pays. De plus, l\u2019incertitude politique et \u00e9conomique persistante, ainsi que l\u2019\u00e9pid\u00e9mie de coronavirus en Chine n\u2019arrangent pas les choses.<\/p>\n

\nM\u00eame si historiquement le top 10 continue d\u2019\u00eatre domin\u00e9 par des acteurs am\u00e9ricains (\u00e0 l\u2019exception des allemands Aldi et Lidl et du britannique Tesco), l\u2019Europe est la mieux repr\u00e9sent\u00e9e dans le top 250. Les retailers europ\u00e9ens occupent 88 places dans le classement et g\u00e9n\u00e8rent 34,4% du chiffre d\u2019affaires. Une pr\u00e9dominance que Deloitte explique par l\u2019orientation internationale des enseignes europ\u00e9ennes, qui sont \u00e9galement actives dans le plus grand nombre de pays.
\n\u00a0<\/p>\n

Le top 10<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0 Place<\/strong><\/td>\n\u00a0Evolution<\/strong><\/td>\n\u00a0Entreprise<\/strong><\/td>\n\u00a0CA <\/strong>2018 (milliard de\u00a0dollars)<\/strong><\/td>\n<\/tr>\n
\u00a01.<\/td>\n\u00a0 –<\/td>\n\u00a0Wal-Mart<\/td>\n\u00a0514,405<\/td>\n<\/tr>\n
\u00a02.<\/td>\n\u00a0 –<\/td>\n\u00a0Costco<\/td>\n\u00a0141,576<\/td>\n<\/tr>\n
\u00a03.<\/td>\n\u00a0 +1<\/td>\n\u00a0Amazon<\/td>\n\u00a0140,211<\/td>\n<\/tr>\n
\u00a04.<\/td>\n\u00a0 +1<\/td>\n\u00a0Schwarz (Lidl)<\/td>\n\u00a0121,581<\/td>\n<\/tr>\n
\u00a05.<\/td>\n\u00a0 -2<\/td>\n\u00a0Kroger<\/td>\n\u00a0117,527<\/td>\n<\/tr>\n
\u00a06.<\/td>\n\u00a0 +1<\/td>\n\u00a0Walgreens<\/td>\n\u00a0110,673<\/td>\n<\/tr>\n
\u00a07.\u00a0<\/td>\n\u00a0 -1<\/td>\n\u00a0Home Depot<\/td>\n\u00a0108,203<\/td>\n<\/tr>\n
\u00a08.<\/td>\n\u00a0 –<\/td>\n\u00a0Aldi<\/td>\n\u00a0106,175<\/td>\n<\/tr>\n
\u00a09.<\/td>\n\u00a0 –<\/td>\n\u00a0CVS<\/td>\n\u00a0\u00a0\u00a083,989<\/td>\n<\/tr>\n
\u00a010.<\/td>\n\u00a0 –<\/td>\n\u00a0Tesco<\/td>\n\u00a0\u00a0\u00a082,799<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

Acteurs du Benelux dans le\u00a0top 250<\/h2>\n\n\n\n\n\n\n\n\n\n\n
\u00a0 Place<\/strong><\/td>\n\u00a0Evolution<\/strong><\/td>\n\u00a0Entreprise<\/strong><\/td>\n\u00a0CA <\/strong>2018 (milliard de dollars)<\/strong><\/td>\n<\/tr>\n
\u00a012.<\/td>\n\u00a0 NL<\/td>\n\u00a0Ahold Delhaize<\/td>\n\u00a074,076<\/td>\n<\/tr>\n
\u00a025.<\/td>\n\u00a0 NL<\/td>\n\u00a0Ikea-holding\u00a0INGKA Holding B.V.<\/td>\n\u00a041,470\u00a0<\/td>\n<\/tr>\n
\u00a0103.<\/td>\n\u00a0 BE<\/td>\n\u00a0Louis Delhaize<\/td>\n\u00a010,130<\/td>\n<\/tr>\n
\u00a0118.<\/td>\n\u00a0 BE<\/td>\n\u00a0Colruyt<\/td>\n\u00a0\u00a0\u00a09,069<\/td>\n<\/tr>\n
\u00a0145.<\/td>\n\u00a0 NL<\/td>\n\u00a0Jumbo<\/td>\n\u00a0\u00a0\u00a07,302<\/td>\n<\/tr>\n
\u00a0207.<\/td>\n\u00a0 NL<\/td>\n\u00a0Action<\/td>\n\u00a0\u00a0\u00a04,974<\/td>\n<\/tr>\n
\u00a0231.\u00a0<\/td>\n\u00a0 NL<\/td>\n\u00a0Grandvision<\/td>\n\u00a0\u00a0\u00a04,390<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

En trois ans Amazon est pass\u00e9 de la dixi\u00e8me \u00e0 la troisi\u00e8me place dans le classement des plus grands retailers au monde. Le g\u00e9ant am\u00e9ricain du e-commerce a pratiquement doubl\u00e9 son chiffre d\u2019affaires et devance ainsi des distributeurs de taille comme Lidl, Carrefour et Aldi. Les supermarch\u00e9s en t\u00eate Les supermarch\u00e9s continuent de dominer la […]<\/p>\n","protected":false},"author":1,"featured_media":38878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-38881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus"],"acf":[],"yoast_head":"\nAmazon d\u00e9j\u00e0 num\u00e9ro trois mondial - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans le top 250 des plus grands retailers au monde de Deloitte Amazon s'est propuls\u00e9 \u00e0 la troisi\u00e8me place. 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